The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Rupert Sanders
Client
Title
Category
Award
Points
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Birth
Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London Client: Audi Category: Craft - Music / Sound / Music / Sound
Points: 25.0
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
Points: 25.0
XBOX 360
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
Points: 10.0
Point of View
Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications Client: Sandy Hook Promise Category: Media Relations
Points: 10.0
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Points: 10.0
Ammo
Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco Client: Microsoft XBOX Category: Online Branded Content / Single
Points: 5.0
Legs
Agency: BBDO / New York Client: Monster.com Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Pull Up
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Saturn
Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 5.0
Jordan Brand
Agency: Wieden + Kennedy, New York / New York Client: Jordan Brand Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Peace
Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Points: 5.0
Monster.com TV Campaign
Agency: BBDO / New York Client: Monster.com Category: Consumer Television / Over :30 - Campaign
Points: 5.0
PS3
Agency: TBWAChiatDay / Los Angeles Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Lift Off
Agency: Team One / El Segundo Client: Lexus Category: Consumer Television / :30/:25 - Single
Points: 5.0
Birth
Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London Client: Audi Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Single
Points: 5.0
L.I.F.T.
Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Birth
Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London Client: Audi Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Points: 5.0
Joy
Agency: McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Color Flood
Agency: MJZ / Los Angeles + Apple / Cupertino Client: Apple Category: Television & VOD / Long Form - Single
Points: 2.0
Point of View
Agency: BBDO / New York + MJZ Client: Sandy Hook Promise Category: Craft - Direction / Single
Points: 2.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Best of Show Pencil
Points:
50.0
Client:
Audi
Title:
Birth
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Diorama
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX 360
Title:
XBOX 360
Category:
Consumer Television / Over :30 - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Media Relations
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Broadcast Design / Campaign
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
Microsoft XBOX
Title:
Ammo
Category:
Online Branded Content / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Monster.com
Title:
Legs
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Pull Up
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Saturn
Title:
Saturn
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
Jordan Brand
Category:
Consumer Television / Over :30 - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Unilever / Axe
Title:
Peace
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Monster.com
Title:
Monster.com TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
PS3
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Lexus
Title:
Lift Off
Category:
Consumer Television / :30/:25 - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Audi
Title:
Birth
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Microsoft XBOX Halo 3
Title:
Diorama
Category:
Broadcast Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Puma
Title:
L.I.F.T.
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Audi
Title:
Birth
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Microsoft XBOX 360
Title:
Joy
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Apple
Title:
Color Flood
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0