The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Rei Inamoto
Inamoto & Co
Client
Title
Category
Award
Points
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Nike Lab
Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Written in the Stars
Agency: AKQA / New York Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
Points: 15.0
Nike Lab
Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
Nike Running
Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 15.0
Project Gotham Racing 3
Agency: AKQA / San Francisco Client: Xbox Category: New Media Innovation & Development / Web Sites
Points: 15.0
Halo3.com/Believe
Agency: AKQA & McCann SF/T.A.G. / San Francisco Client: Xbox Category: Microsites / Product-Specific Subsites
Points: 10.0
Treo 680 Bus Shelter
Agency: AKQA / San Francisco Client: Palm Category: Wireless/Mobile Advertising / Business to Consumer
Points: 10.0
Perfect Dark Zero
Agency: AKQA / San Francisco Client: Xbox Category: Viral and Email / Promotional Advertising
Points: 10.0
Remember Reach
Agency: AKQA / San Francisco Client: Xbox Category: Craft / Animation / Motion Graphics
Points: 10.0
LeBron: The Complete Story
Agency: AKQA / San Francisco Client: Nike Category: Microsites / Corporate Image
Points: 5.0
Wheat Thins Flavor Protection Program
Agency: AKQA / New York Client: Wheat Thins Category: Social Media / Branded Social Campaign
Points: 5.0
Nike Lebron IV
Agency: AKQA / San Francisco Client: Nike Category: Microsites / Business to Consumer
Points: 5.0
Born To Fit
Agency: AKQA / San Francisco Client: GAP Category: Websites & Microsites / Consumer Goods
Points: 5.0
Project Gotham Racing 3
Agency: AKQA / San Francisco Client: Xbox Category: Web Sites / Promotional Advertising
Points: 5.0
Nike.com USA Homepage
Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
Resotweetion
Agency: AKQA / San Francisco Client: AKQA Category: Interactive Advertising / Self-Promotion - Single
Points: 5.0
Sprite LOST Experience
Agency: AKQA / San Francisco Client: The Coca-Cola Company Category: Online Branded Content / Business to Consumer
Points: 5.0
Nike Gridiron
Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
Smithsonian
Agency: R/GA / New York Client: Smithsonian Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 5.0
Palm Treo 680 Launch
Agency: AKQA / San Francisco Client: Palm Category: Integrated Branding Campaign
Points: 5.0
Remember Reach
Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Flight Simulator X: Take Control
Agency: AKQA / San Francisco Client: Xbox Category: Banners - Dynamic / Business to Consumer - Single
Points: 5.0
Nike Gridrion
Agency: R/GA / New York Client: Nike Category: Brand Gaming / Brand Gaming - Websites
Points: 5.0
Nike Running
Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
OnTreo.com
Agency: AKQA / San Francisco Client: Palm Category: Microsites / Business to Consumer
Points: 5.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Best of Show Pencil
Points:
50.0
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
AKQA
Title:
Written in the Stars
Category:
Mobile Applications/Sites / Self-Promotion
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Running
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Xbox
Title:
Project Gotham Racing 3
Category:
New Media Innovation & Development / Web Sites
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Xbox
Title:
Halo3.com/Believe
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Palm
Title:
Treo 680 Bus Shelter
Category:
Wireless/Mobile Advertising / Business to Consumer
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Xbox
Title:
Perfect Dark Zero
Category:
Viral and Email / Promotional Advertising
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Xbox
Title:
Remember Reach
Category:
Craft / Animation / Motion Graphics
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
LeBron: The Complete Story
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Wheat Thins
Title:
Wheat Thins Flavor Protection Program
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Lebron IV
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
GAP
Title:
Born To Fit
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Xbox
Title:
Project Gotham Racing 3
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike.com USA Homepage
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
AKQA
Title:
Resotweetion
Category:
Interactive Advertising / Self-Promotion - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Sprite LOST Experience
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
AKQA
Title:
Resotweetion
Category:
Craft / Sound Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Gridiron
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Smithsonian
Title:
Smithsonian
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
Palm
Title:
Palm Treo 680 Launch
Category:
Integrated Branding Campaign
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Xbox
Title:
Remember Reach
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Xbox
Title:
Flight Simulator X: Take Control
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Gridrion
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Running
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Merit Award
Points:
5.0