The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Creative Rankings
Fredrik Simonsson
Client
Title
Category
Award
Points

The Winter Adjusted Bear
Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0


Who Cares?
Agency: DDB / Stockholm Client: Swedish Armed Forces Category: Public Service / Outdoor - Single
Points: 5.0


McFaster
Agency: DDB Stockholm / Stockholm Client: McDonald's Sweden Category: Consumer Radio / Campaign
Points: 5.0


The Winter Adjusted Bear
Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Innovation in Advertising / Single or Campaign
Points: 5.0


Who Cares?
Agency: DDB / Stockholm Client: Swedish Armed Forces Category: Experiential Advertising / Events and Competitions
Points: 5.0


The Winter Adjusted Bear
Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Consumer Campaign
Points: 5.0


Who Cares?
Agency: DDB / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0


Client:
Volkswagen Sweden
Title:
The Winter Adjusted Bear
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0

Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Public Service / Outdoor - Single
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
McDonald's Sweden
Title:
McFaster
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
Volkswagen Sweden
Title:
The Winter Adjusted Bear
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
Volkswagen Sweden
Title:
The Winter Adjusted Bear
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
