The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Ant White
Client
Title
Category
Award
Points
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney Client: Cochlear Category: Craft - Innovation in Moving Image Craft / Audio
Points: 25.0
General Social
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Social Media Page by a Brand
Points: 25.0
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne Client: Velocity Frequent Flyer Category: Social Engagement / User-Generated Content
Points: 25.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Branded Content
Points: 25.0
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Applications
Points: 25.0
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Creative Use of Data / Targeting
Points: 15.0
No Bollocks
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Integrated Campaign Led by Social
Points: 15.0
Day One
Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Consumer Campaign
Points: 10.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Film / Long Form
Points: 10.0
Subtexter
Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
Points: 10.0
AutoAds
Agency: CHE Proximity / Australia Client: carsales.com.au Category: Websites / Utility
Points: 10.0
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Utility
Points: 10.0
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Active Engagement / Call to Action
Points: 9.0
The Challenge Lab
Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Hidden Pizza Restuarant
Agency: Clemenger BBDO and Proximity Melbourne / Melbourne Client: Sensis Yellow Pages Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Hidden Pizza Restuarant
Agency: Clemenger BBDO and Proximity Melbourne / Melbourne Client: Sensis Yellow Pages Category: Experiential Advertising / Single
Points: 5.0
Prudential - Chapter 2
Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Online Campaign
Points: 5.0
The Challenge Lab
Agency: Droga5 / New York Client: Prudential Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Television & VOD / Long Form - Single
Points: 3.0
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Innovation & Transformation / Innovation in Integrated
Points: 3.0
Sloways
Agency: CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney Client: IAG / NRMA Insurance Category: Spatial Design / Wayfinding
Points: 3.0
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Customer Experience / CX
Points: 3.0
The Booster Tag
Agency: CHE Proximity / Australia + RACV + Guilty + TAC Client: RACV Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Original Music / Song
Points: 3.0
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Customer Experience / CX
Points: 3.0
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Television & VOD / Short Form - Series
Points: 3.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Websites
Points: 2.0
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Innovation in Mobile
Points: 2.0
Hearprint
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Use of Technology
Points: 2.0
Generation Intervention
Agency: CHE Proximity / Australia + Four Seasons Condoms / Australia Client: Four Seasons Condoms Category: Influencer Marketing / Multi-Channel
Points: 2.0
Making the List
Agency: CHE Proximity / Australia Client: LEGO Australia Category: Online Advertising / Banners
Points: 2.0
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Digital Product
Points: 2.0
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Co-Promotions
Points: 2.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Innovation in Direct
Points: 2.0
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne Client: Velocity Frequent Flyer Category: Social Engagement / Community Building
Points: 2.0
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Integrated PR Campaign
Points: 2.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Innovation in Film / Online
Points: 2.0
AutoAds
Agency: CHE Proximity / Australia Client: carsales.com.au Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Points: 2.0
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Public Relations
Points: 2.0
Inconvenience Stores
Agency: CHE Proximity / Australia Client: Swann Insurance Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Points: 2.0
Inconvenience Stores
Agency: CHE Proximity / Australia Client: Swann Insurance Category: Experiential / Installations
Points: 2.0
The Billion Point Giveaway
Agency: CHE Proximity / Australia + Goodoil Films / Melbourne Client: Velocity Frequent Flyer Category: Creative Effectiveness
Points: 2.0
AutoAds
Agency: CHE Proximity / Australia Client: carsales.com.au Category: Websites / E-Commerce
Points: 2.0
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Single Country or Region / Non-Profit / Charity
Points: 2.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Web / User Experience
Points: 2.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Craft - Innovation in Moving Image Craft / Audio
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Newcastle
Title:
General Social
Category:
Social Media / Best Social Media Page by a Brand
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Branded Content
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
IAG
Title:
Safety Hub
Category:
Applications
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
IAG
Title:
Safety Hub
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Newcastle
Title:
No Bollocks
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Newcastle Brown Ale
Title:
Subtexter
Category:
Mobile Applications/Sites / Branded Games
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
carsales.com.au
Title:
AutoAds
Category:
Websites / Utility
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
IAG
Title:
Safety Hub
Category:
Utility
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Microcodes
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Prudential
Title:
The Challenge Lab
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Sensis Yellow Pages
Title:
Hidden Pizza Restuarant
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Sensis Yellow Pages
Title:
Hidden Pizza Restuarant
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Prudential
Title:
Prudential - Chapter 2
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Prudential
Title:
The Challenge Lab
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Flybuys
Title:
Give a Flybuys
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Samsung
Title:
Microcodes
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
IAG / NRMA Insurance
Title:
Sloways
Category:
Spatial Design / Wayfinding
Award:
2021 Design Merit Award
Points:
3.0
Client:
Samsung
Title:
Microcodes
Category:
Customer Experience / CX
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
RACV
Title:
The Booster Tag
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Flybuys
Title:
Give a Flybuys
Category:
Original Music / Song
Award:
2021 Music & Sound Craft Merit Award
Points:
3.0
Client:
Samsung
Title:
Microcodes
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Samsung
Title:
Microcodes
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Flybuys
Title:
Give a Flybuys
Category:
Television & VOD / Short Form - Series
Award:
2021 Film Merit Award
Points:
3.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Websites
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
IAG
Title:
Safety Hub
Category:
Innovation in Mobile
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Cochlear
Title:
Hearprint
Category:
Use of Technology
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Four Seasons Condoms
Title:
Generation Intervention
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
LEGO Australia
Title:
Making the List
Category:
Online Advertising / Banners
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
IAG
Title:
Safety Hub
Category:
Digital Product
Award:
2019 Intellectual Property Merit Award
Points:
2.0
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Co-Promotions
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Innovation in Direct
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Integrated PR Campaign
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Innovation in Film / Online
Award:
2018 Film Merit Award
Points:
2.0
Client:
carsales.com.au
Title:
AutoAds
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Swann Insurance
Title:
Inconvenience Stores
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Swann Insurance
Title:
Inconvenience Stores
Category:
Experiential / Installations
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Velocity Frequent Flyer
Title:
The Billion Point Giveaway
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
carsales.com.au
Title:
AutoAds
Category:
Websites / E-Commerce
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Single Country or Region / Non-Profit / Charity
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0