The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Bill Bruce
Client
Title
Category
Award
Points
BBC Cables Campaign
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Campaign
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Experiential Advertising / Single
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Branded Content / Campaign
Points: 25.0
Wall Mural Campaign
Agency: BBDO / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Outdoor Design / Single
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 25.0
www.hboimagine.com
Agency: BBDO / New York Client: HBO Category: Websites & Microsites / Services
Points: 25.0
Scorsese
Agency: BBDO / New York Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 25.0
Voyeur Projection Installation
Agency: BBDO / New York Client: HBO/Voyeur Category: Environmental Design / Single
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Cables: Protest
Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Single
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 15.0
BBC Cables Campaign
Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Campaign
Points: 15.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Out Of Home/Outdoor / Single
Points: 15.0
The Economist US Launch
Agency: BBDO / New York Client: The Economist Category: Environmental Design / Campaign
Points: 15.0
HBO Audio Mural Installations
Agency: BBDO / New York Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
HBO Audio Mural Installations
Agency: BBDO / New York Client: HBO/Big Love Category: Outdoor / Outdoor - Single
Points: 15.0
Drain
Agency: BBDO / New York Client: Jeep Category: Collateral Design / Posters - Single
Points: 15.0
Imagine TV Campaign
Agency: BBDO / New York Client: HBO Category: Broadcast Design / Campaign
Points: 15.0
Pizza Boxes Campaign
Agency: BBDO / New York Client: The Economist Category: Direct Mail / Campaign
Points: 15.0
Voyeur
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Cables: Food Drop
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO / New York Client: AT&T Category: Public Service / Television - Campaign
Points: 15.0
Voyeur
Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
Stories
Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
Points: 15.0
www.hboimagine.com
Agency: BBDO / New York Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
Points: 15.0
Wall Mural Campaign
Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Campaign
Points: 10.0
Cables: Protest
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Points: 10.0
Surprise
Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
The Affair
Agency: BBDO / New York Client: HBO Category: Online Films And Video / Long Form - Single
Points: 10.0
Double Take
Agency: BBDO / New York Client: Monster.com Category: Consumer Television / :30/:25 - Single
Points: 10.0
G4 Midnight Spank Brand Campaign
Agency: BBDO / New York Client: G4 Category: Branded Content / Campaign
Points: 10.0
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Agency: BBDO / New York Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0
The Last Text Integrated Campaign
Agency: BBDO / New York Client: AT&T Category: Branded Content / Campaign
Points: 10.0
Human Energy
Agency: BBDO / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 10.0
FedEx Campaign TV
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Health Club Poster
Agency: BBDO / New York Client: The Economist Category: Outdoor Design / Single
Points: 5.0
Twister Campaign
Agency: BBDO / New York Client: The Economist Category: Environmental Design / Campaign
Points: 5.0
Coffee
Agency: BBDO / New York Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single
Points: 5.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Client: HBO Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Mechanical Bulls
Agency: BBDO / New York Client: The Economist Category: Out Of Home/Outdoor / Single
Points: 5.0
Havaianas US Integrated Campaign
Agency: BBDO / New York Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Baby Strollers
Agency: BBDO / New York Client: Autism Speaks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
BBC Newspaper Boxes
Agency: BBDO / New York Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Experiential Advertising / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Branded Content / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Outdoor Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Websites & Microsites / Services
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Scorsese
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Environmental Design / Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
BBC World
Title:
Cables: Protest
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
The Affair
Category:
Broadcast Design / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
Cube Film Installation
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
The Economist
Title:
The Economist US Launch
Category:
Environmental Design / Campaign
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Jeep
Title:
Drain
Category:
Collateral Design / Posters - Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
Imagine TV Campaign
Category:
Broadcast Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
The Economist
Title:
Pizza Boxes Campaign
Category:
Direct Mail / Campaign
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
BBC World
Title:
Cables: Food Drop
Category:
Environmental Design / Single
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Category:
Public Service / Television - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Stories
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
BBC World
Title:
Cables: Protest
Category:
Environmental Design / Single
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Surprise
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Monster.com
Title:
Double Take
Category:
Consumer Television / :30/:25 - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
G4
Title:
G4 Midnight Spank Brand Campaign
Category:
Branded Content / Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Branded Content / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
The Economist
Title:
Plugs
Category:
Outdoor Design / Single
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Branded Content / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
AMP
Title:
Human Energy
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
FedEx
Title:
FedEx Campaign TV
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Health Club Poster
Category:
Outdoor Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
The Economist
Title:
Twister Campaign
Category:
Environmental Design / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
FedEx/Kinko's
Title:
Coffee
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
The Economist
Title:
Mechanical Bulls
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Havaianas US Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Megaphone
Category:
Consumer Radio / Single
Award:
2007 Advertising Merit Award
Points:
5.0
