The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Creative Rankings
Bill Bruce
Client
Title
Category
Award
Points

Cliche
Agency: BBDO / New York Client: Cingular Category: Cinema or Non-Broadcast / Single
Points: 5.0


Sand
Agency: BBDO / New York Client: G4 Category: Consumer Television / :30/:25 - Single
Points: 5.0


Jeep City Campaign
Agency: BBDO / New York Client: Jeep Category: Collateral Design / Posters - Campaign
Points: 5.0


GE Imagination Theater Films
Agency: BBDO / New York Client: GE Imagination Theater Category: Cinema or Non-Broadcast / Campaign
Points: 5.0


Not What It Seems
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 5.0


Cannes Lion/Pony
Agency: BBDO / New York Client: BBDO New York Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 5.0


Breaking Records Collateral
Agency: BBDO / New York Client: Breaking Records Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 5.0


Responsibilities
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 5.0


ebay Motors Newspaper Ad
Agency: BBDO / New York Client: ebay Motors Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0


Eyes/Cat
Agency: BBDO / New York Client: M&M's Category: Collateral Design / Posters - Single
Points: 5.0


G4 Campaign TV
Agency: BBDO / New York Client: G4 Category: Consumer Television / :30/:25 - Campaign
Points: 5.0


Yes Yes
Agency: BBDO / New York Client: Positive Thinking Category: Small Space Print / Black and White or Color: Less than a Page - Single
Points: 5.0


Eyes/Ghost
Agency: BBDO / New York Client: M&M's Category: Collateral Design / Posters - Single
Points: 5.0


FedEx Campaign TV
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Points: 5.0


Grate
Agency: BBDO / New York Client: Jeep Category: Collateral Design / Posters - Single
Points: 5.0


Client:
Cingular
Title:
Cliche
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Merit Award
Points:
5.0

Client:
G4
Title:
Sand
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0

Client:
Jeep
Title:
Jeep City Campaign
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Merit Award
Points:
5.0

Client:
GE Imagination Theater
Title:
GE Imagination Theater Films
Category:
Cinema or Non-Broadcast / Campaign
Award:
2007 Advertising Merit Award
Points:
5.0

Client:
FedEx
Title:
Not What It Seems
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0

Client:
BBDO New York
Title:
Cannes Lion/Pony
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Design Merit Award
Points:
5.0

Client:
Breaking Records
Title:
Breaking Records Collateral
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Merit Award
Points:
5.0

Client:
FedEx
Title:
Responsibilities
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0

Client:
ebay Motors
Title:
ebay Motors Newspaper Ad
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0

Client:
M&M's
Title:
Eyes/Cat
Category:
Collateral Design / Posters - Single
Award:
2007 Design Merit Award
Points:
5.0

Client:
G4
Title:
G4 Campaign TV
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0

Client:
Positive Thinking
Title:
Yes Yes
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Award:
2007 Advertising Merit Award
Points:
5.0

Client:
M&M's
Title:
Eyes/Ghost
Category:
Collateral Design / Posters - Single
Award:
2007 Design Merit Award
Points:
5.0

Client:
FedEx
Title:
FedEx Campaign TV
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0

Client:
FedEx
Title:
Megaphone
Category:
Consumer Radio / Single
Award:
2007 Advertising Merit Award
Points:
5.0
