The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Bill Bruce
Client
Title
Category
Award
Points
Voyeur Projection Installation
Agency: BBDO / New York Client: HBO/Voyeur Category: Environmental Design / Single
Points: 25.0
Scorsese
Agency: BBDO / New York Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
BBC Cables Campaign
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Branded Content / Campaign
Points: 25.0
Wall Mural Campaign
Agency: BBDO / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 25.0
Voyeur
Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
Stories
Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
Points: 15.0
Cables: Protest
Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Single
Points: 15.0
BBC Cables Campaign
Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Campaign
Points: 15.0
Voyeur
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Cables: Food Drop
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Points: 15.0
Human Energy
Agency: BBDO / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 10.0
Wall Mural Campaign
Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Campaign
Points: 10.0
Cables: Protest
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Points: 10.0
Surprise
Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Snickers Marathon Poster Campaign
Agency: BBDO / New York Client: Mars Snack Food US/Snickers Marathon Category: Collateral / Posters - Campaign
Points: 5.0
Another Battle
Agency: BBDO / North Salem Client: Cingular AT&T Category: Consumer Television / :30/:25 - Single
Points: 5.0
Frogs and Worms
Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Butterfly
Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
Jungle Flower Bed
Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
Jungle Flower Bed
Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Boo Campaign
Agency: BBDO / New York Client: Diageo/Red Stripe Category: Non-Broadcast / Campaign
Points: 5.0
Computer Monitors
Agency: BBDO / New York Client: BBDO New York Category: Environmental Design / Single
Points: 5.0
Harvard T-Shirt
Agency: BBDO / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
Voyeur Projection Installation
Agency: BBDO / New York Client: HBO/Voyeur Category: Outdoor / Outdoor - Single
Points: 5.0
Conference Call
Agency: BBDO / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Single
Points: 5.0
Peacock
Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Havaianas US Integrated Campaign
Agency: BBDO / New York Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Coffee
Agency: BBDO / New York Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single
Points: 5.0
Daisy Flower Bed
Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
1/8 Full
Agency: BBDO / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
Paintball
Agency: BBDO / New York Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
BBC Newspaper Boxes
Agency: BBDO / New York Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
FedEx Cup TV Campaign
Agency: BBDO / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
2 Day Rule
Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Points: 5.0
Cables: Guns
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Points: 5.0
Frogs and Worms
Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
Wall Mural Campaign
Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Campaign
Points: 5.0
Diner
Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Miss Smith Logo
Agency: BBDO / New York Client: Miss Smith Category: Branding / Logo/Trademark Design - Single Only
Points: 5.0
Dropped Calls TV Campaign
Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Jellyfish
Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Motorola City
Agency: BBDO / New York Client: Motorola Category: Microsites / Product-Specific Subsites
Points: 5.0
Vegas
Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Points: 5.0
US Integrated Campaign
Agency: BBDO / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
Grand Opening Guerrilla Campaign
Agency: BBDO / New York Client: FedEx/Kinko's Category: Environmental Design / Campaign
Points: 5.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Environmental Design / Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Scorsese
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Branded Content / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Stories
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
Cables: Protest
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
BBC World
Title:
Cables: Food Drop
Category:
Environmental Design / Single
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
AMP
Title:
Human Energy
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
BBC World
Title:
Cables: Protest
Category:
Environmental Design / Single
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Surprise
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Mars Snack Food US/Snickers Marathon
Title:
Snickers Marathon Poster Campaign
Category:
Collateral / Posters - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Cingular AT&T
Title:
Another Battle
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Frogs and Worms
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Havaianas
Title:
Butterfly
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Jungle Flower Bed
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Jungle Flower Bed
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Diageo/Red Stripe
Title:
Boo Campaign
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
BBDO New York
Title:
Computer Monitors
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Positive Thinking
Title:
Harvard T-Shirt
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx/FedEx Cup
Title:
Conference Call
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Peacock
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Havaianas
Title:
Havaianas US Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx/Kinko's
Title:
Coffee
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Daisy Flower Bed
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Positive Thinking
Title:
1/8 Full
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Mt. Dew
Title:
Paintball
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Fish
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
FedEx/FedEx Cup
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
2 Day Rule
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
BBC World
Title:
Cables: Guns
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Havaianas
Title:
Frogs and Worms
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
HBO
Title:
Diner
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Miss Smith
Title:
Miss Smith Logo
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2008 Design Merit Award
Points:
5.0
Client:
AT&T
Title:
Dropped Calls TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Jellyfish
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Motorola
Title:
Motorola City
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Havaianas
Title:
Peacock
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Vegas
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
US Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Merit Award
Points:
5.0
