The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Bill Bruce

Client

Title

Category

Award

Points

Voyeur Integrated Campaign Agency: BBDO / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign Points: 25.0
Scorsese Agency: BBDO / New York Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes Points: 25.0
Voyeur Projection Installation Agency: BBDO / New York Client: HBO/Voyeur Category: Environmental Design / Single Points: 25.0
Voyeur Integrated Campaign Agency: BBDO / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign Points: 25.0
BBC Cables Campaign Agency: BBDO / New York Client: BBC World Category: Environmental Design / Campaign Points: 25.0
Voyeur Integrated Campaign Agency: BBDO / New York Client: HBO/Voyeur Category: Branded Content / Campaign Points: 25.0
Wall Mural Campaign Agency: BBDO / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign Points: 25.0
Cables: Food Drop Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single Points: 15.0
Voyeur Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 15.0
Stories Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign Points: 15.0
Cables: Protest Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Single Points: 15.0
BBC Cables Campaign Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Campaign Points: 15.0
Voyeur Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts Points: 15.0
Human Energy Agency: BBDO / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 10.0
Wall Mural Campaign Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Campaign Points: 10.0
Cables: Protest Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single Points: 10.0
Surprise Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90 Points: 10.0
Butcher Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
BBC Newspaper Boxes Agency: BBDO / New York Client: BBC World Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign Points: 5.0
Fish Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
Bus Stop Agency: BBDO / New York Client: Havaianas Category: Broadcast Design / Single Points: 5.0
Magnetic Attraction Agency: BBDO / New York Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90 Points: 5.0
Computer Monitors Agency: BBDO / New York Client: BBDO New York Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) Points: 5.0
Snickers Marathon Poster Campaign Agency: BBDO / New York Client: Mars Snack Food US/Snickers Marathon Category: Collateral / Posters - Campaign Points: 5.0
Butterfly Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
Another Battle Agency: BBDO / North Salem Client: Cingular AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
Frogs and Worms Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Single Points: 5.0
Jungle Flower Bed Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
Jungle Flower Bed Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Single Points: 5.0
Harvard T-Shirt Agency: BBDO / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals ) Points: 5.0
Boo Campaign Agency: BBDO / New York Client: Diageo/Red Stripe Category: Non-Broadcast / Campaign Points: 5.0
Computer Monitors Agency: BBDO / New York Client: BBDO New York Category: Environmental Design / Single Points: 5.0
Voyeur Projection Installation Agency: BBDO / New York Client: HBO/Voyeur Category: Outdoor / Outdoor - Single Points: 5.0
Conference Call Agency: BBDO / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Single Points: 5.0
Peacock Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Single Points: 5.0
Coffee Agency: BBDO / New York Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single Points: 5.0
Daisy Flower Bed Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Single Points: 5.0
Havaianas US Integrated Campaign Agency: BBDO / New York Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign Points: 5.0
1/8 Full Agency: BBDO / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals ) Points: 5.0
Paintball Agency: BBDO / New York Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 5.0
BBC Newspaper Boxes Agency: BBDO / New York Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single Points: 5.0
FedEx Cup TV Campaign Agency: BBDO / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign Points: 5.0
Fish Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Single Points: 5.0
Frogs and Worms Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
2 Day Rule Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
Cables: Guns Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single Points: 5.0
Wall Mural Campaign Agency: BBDO / New York Client: Havaianas Category: Environmental Design / Campaign Points: 5.0
Diner Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90 Points: 5.0
Miss Smith Logo Agency: BBDO / New York Client: Miss Smith Category: Branding / Logo/Trademark Design - Single Only Points: 5.0
Dropped Calls TV Campaign Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign Points: 5.0

HBO/Voyeur

Voyeur Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

2008 Advertising Gold Pencil

25.0

AT&T

Scorsese

Cinema Advertising / Single - Maximum 3 minutes

2008 Advertising Gold Pencil

25.0

HBO/Voyeur

Voyeur Projection Installation

Environmental Design / Single

2008 Design Gold Pencil

25.0

HBO/Voyeur

Voyeur Integrated Campaign

Integrated Branding / Integrated Branding Campaign

2008 Advertising Gold Pencil

25.0

BBC World

BBC Cables Campaign

Environmental Design / Campaign

2008 Design Gold Pencil

25.0

HBO/Voyeur

Voyeur Integrated Campaign

Branded Content / Campaign

2008 Advertising Gold Pencil

25.0

Havaianas

Wall Mural Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

2008 Advertising Gold Pencil

25.0

BBC World

Cables: Food Drop

Environmental Design / Single

2008 Design Silver Pencil

15.0

HBO

Voyeur

Events and Installations / Creative positioning of a brand outside traditional or online media

2008 Branded Entertainment Silver Pencil

15.0

HBO

Stories

Consumer Television / Over :30 - Campaign

2008 Advertising Silver Pencil

15.0

BBC World

Cables: Protest

Outdoor / Outdoor - Single

2008 Advertising Silver Pencil

15.0

BBC World

BBC Cables Campaign

Outdoor / Outdoor - Campaign

2008 Advertising Silver Pencil

15.0

HBO

Voyeur

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2008 Branded Entertainment Silver Pencil

15.0

AMP

Human Energy

Events and Installations / Creative positioning of a brand outside traditional or online media

2008 Branded Entertainment Bronze Pencil

10.0

Havaianas

Wall Mural Campaign

Outdoor / Outdoor - Campaign

2008 Advertising Bronze Pencil

10.0

BBC World

Cables: Protest

Environmental Design / Single

2008 Design Bronze Pencil

10.0

HBO

Surprise

Consumer Television / Over :30 - Single - max. :90

2008 Advertising Bronze Pencil

10.0

AT&T

Butcher

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

BBC World

BBC Newspaper Boxes

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

2008 Interactive Merit Award

5.0

Havaianas

Fish

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

Havaianas

Bus Stop

Broadcast Design / Single

2008 Design Merit Award

5.0

Pepsi/Pepsi

Magnetic Attraction

Consumer Television / Over :30 - Single - max. :90

2008 Advertising Merit Award

5.0

BBDO New York

Computer Monitors

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

2008 Design Merit Award

5.0

Mars Snack Food US/Snickers Marathon

Snickers Marathon Poster Campaign

Collateral / Posters - Campaign

2008 Advertising Merit Award

5.0

Havaianas

Butterfly

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

Cingular AT&T

Another Battle

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

Havaianas

Frogs and Worms

Environmental Design / Single

2008 Design Merit Award

5.0

Havaianas

Jungle Flower Bed

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

Havaianas

Jungle Flower Bed

Environmental Design / Single

2008 Design Merit Award

5.0

Positive Thinking

Harvard T-Shirt

Collateral / Self-promotion (Agencies or individuals )

2008 Advertising Merit Award

5.0

Diageo/Red Stripe

Boo Campaign

Non-Broadcast / Campaign

2008 Advertising Merit Award

5.0

BBDO New York

Computer Monitors

Environmental Design / Single

2008 Design Merit Award

5.0

HBO/Voyeur

Voyeur Projection Installation

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

FedEx/FedEx Cup

Conference Call

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

Havaianas

Peacock

Environmental Design / Single

2008 Design Merit Award

5.0

FedEx/Kinko's

Coffee

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

Havaianas

Daisy Flower Bed

Environmental Design / Single

2008 Design Merit Award

5.0

Havaianas

Havaianas US Integrated Campaign

Integrated Branding / Integrated Branding Campaign

2008 Advertising Merit Award

5.0

Positive Thinking

1/8 Full

Collateral / Self-promotion (Agencies or individuals )

2008 Advertising Merit Award

5.0

Mt. Dew

Paintball

Events and Installations / Creative positioning of a brand outside traditional or online media

2008 Branded Entertainment Merit Award

5.0

BBC World

BBC Newspaper Boxes

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

2008 Advertising Merit Award

5.0

FedEx/FedEx Cup

FedEx Cup TV Campaign

Consumer Television / :30/:25 - Campaign

2008 Advertising Merit Award

5.0

Havaianas

Fish

Environmental Design / Single

2008 Design Merit Award

5.0

Havaianas

Frogs and Worms

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

AT&T

2 Day Rule

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

BBC World

Cables: Guns

Environmental Design / Single

2008 Design Merit Award

5.0

Havaianas

Wall Mural Campaign

Environmental Design / Campaign

2008 Design Merit Award

5.0

HBO

Diner

Consumer Television / Over :30 - Single - max. :90

2008 Advertising Merit Award

5.0

Miss Smith

Miss Smith Logo

Branding / Logo/Trademark Design - Single Only

2008 Design Merit Award

5.0

AT&T

Dropped Calls TV Campaign

Consumer Television / :30/:25 - Campaign

2008 Advertising Merit Award

5.0

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