The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Bill Bruce

Client

Title

Category

Award

Points

BBC Cables Campaign Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Campaign Points: 25.0
Voyeur Integrated Campaign Agency: BBDO New York / New York Client: HBO/Voyeur Category: Branded Content / Campaign Points: 25.0
Wall Mural Campaign Agency: BBDO New York / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign Points: 25.0
Voyeur Integrated Campaign Agency: BBDO New York / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign Points: 25.0
Scorsese Agency: BBDO New York / New York Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes Points: 25.0
Voyeur Projection Installation Agency: BBDO New York / New York Client: HBO/Voyeur Category: Environmental Design / Single Points: 25.0
Voyeur Integrated Campaign Agency: BBDO New York / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign Points: 25.0
Cables: Protest Agency: BBDO New York / New York Client: BBC World Category: Outdoor / Outdoor - Single Points: 15.0
BBC Cables Campaign Agency: BBDO New York / New York Client: BBC World Category: Outdoor / Outdoor - Campaign Points: 15.0
Voyeur Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts Points: 15.0
Cables: Food Drop Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single Points: 15.0
Voyeur Agency: BBDO New York / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 15.0
Stories Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign Points: 15.0
Wall Mural Campaign Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Campaign Points: 10.0
Cables: Protest Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single Points: 10.0
Surprise Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90 Points: 10.0
Human Energy Agency: BBDO New York / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 10.0
Coffee Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single Points: 5.0
Daisy Flower Bed Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single Points: 5.0
Havaianas US Integrated Campaign Agency: BBDO New York / New York Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign Points: 5.0
BBC Newspaper Boxes Agency: BBDO New York / New York Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single Points: 5.0
1/8 Full Agency: BBDO New York / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals ) Points: 5.0
Paintball Agency: BBDO New York / New York Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 5.0
FedEx Cup TV Campaign Agency: BBDO New York / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign Points: 5.0
Fish Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single Points: 5.0
Frogs and Worms Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
2 Day Rule Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
Cables: Guns Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single Points: 5.0
Miss Smith Logo Agency: BBDO New York / New York Client: Miss Smith Category: Branding / Logo/Trademark Design - Single Only Points: 5.0
Wall Mural Campaign Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Campaign Points: 5.0
Diner Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90 Points: 5.0
Dropped Calls TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign Points: 5.0
Jellyfish Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single Points: 5.0
Vegas Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
Motorola City Agency: BBDO New York / New York Client: Motorola Category: Microsites / Product-Specific Subsites Points: 5.0
Peacock Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
Conveyor Belt Agency: BBDO New York / New York Client: Mars Snack Food US/Milky Way Category: Collateral Design / P.O.P. and In-Store - Single Points: 5.0
US Integrated Campaign Agency: BBDO New York / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign Points: 5.0
Grand Opening Guerrilla Campaign Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Environmental Design / Campaign Points: 5.0
Serengeti Agency: BBDO New York / New York Client: GE Category: Cinema Advertising / Single - Maximum 3 minutes Points: 5.0
Butterfly Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single Points: 5.0
Grand Opening Guerrilla Campaign Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign Points: 5.0
Inner M Agency: BBDO New York / New York Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts Points: 5.0
Butcher Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
BBC Newspaper Boxes Agency: BBDO New York / New York Client: BBC World Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign Points: 5.0
Fish Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
Bus Stop Agency: BBDO New York / New York Client: Havaianas Category: Broadcast Design / Single Points: 5.0
Magnetic Attraction Agency: BBDO New York / New York Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90 Points: 5.0
Computer Monitors Agency: BBDO New York / New York Client: BBDO New York Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) Points: 5.0
Snickers Marathon Poster Campaign Agency: BBDO New York / New York Client: Mars Snack Food US/Snickers Marathon Category: Collateral / Posters - Campaign Points: 5.0

BBC World

BBC Cables Campaign

Environmental Design / Campaign

2008 Design Gold Pencil

25.0

HBO/Voyeur

Voyeur Integrated Campaign

Branded Content / Campaign

2008 Advertising Gold Pencil

25.0

Havaianas

Wall Mural Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

2008 Advertising Gold Pencil

25.0

HBO/Voyeur

Voyeur Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

2008 Advertising Gold Pencil

25.0

AT&T

Scorsese

Cinema Advertising / Single - Maximum 3 minutes

2008 Advertising Gold Pencil

25.0

HBO/Voyeur

Voyeur Projection Installation

Environmental Design / Single

2008 Design Gold Pencil

25.0

HBO/Voyeur

Voyeur Integrated Campaign

Integrated Branding / Integrated Branding Campaign

2008 Advertising Gold Pencil

25.0

BBC World

Cables: Protest

Outdoor / Outdoor - Single

2008 Advertising Silver Pencil

15.0

BBC World

BBC Cables Campaign

Outdoor / Outdoor - Campaign

2008 Advertising Silver Pencil

15.0

HBO

Voyeur

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2008 Branded Entertainment Silver Pencil

15.0

BBC World

Cables: Food Drop

Environmental Design / Single

2008 Design Silver Pencil

15.0

HBO

Voyeur

Events and Installations / Creative positioning of a brand outside traditional or online media

2008 Branded Entertainment Silver Pencil

15.0

HBO

Stories

Consumer Television / Over :30 - Campaign

2008 Advertising Silver Pencil

15.0

Havaianas

Wall Mural Campaign

Outdoor / Outdoor - Campaign

2008 Advertising Bronze Pencil

10.0

BBC World

Cables: Protest

Environmental Design / Single

2008 Design Bronze Pencil

10.0

HBO

Surprise

Consumer Television / Over :30 - Single - max. :90

2008 Advertising Bronze Pencil

10.0

AMP

Human Energy

Events and Installations / Creative positioning of a brand outside traditional or online media

2008 Branded Entertainment Bronze Pencil

10.0

FedEx/Kinko's

Coffee

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

Havaianas

Daisy Flower Bed

Environmental Design / Single

2008 Design Merit Award

5.0

Havaianas

Havaianas US Integrated Campaign

Integrated Branding / Integrated Branding Campaign

2008 Advertising Merit Award

5.0

BBC World

BBC Newspaper Boxes

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

2008 Advertising Merit Award

5.0

Positive Thinking

1/8 Full

Collateral / Self-promotion (Agencies or individuals )

2008 Advertising Merit Award

5.0

Mt. Dew

Paintball

Events and Installations / Creative positioning of a brand outside traditional or online media

2008 Branded Entertainment Merit Award

5.0

FedEx/FedEx Cup

FedEx Cup TV Campaign

Consumer Television / :30/:25 - Campaign

2008 Advertising Merit Award

5.0

Havaianas

Fish

Environmental Design / Single

2008 Design Merit Award

5.0

Havaianas

Frogs and Worms

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

AT&T

2 Day Rule

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

BBC World

Cables: Guns

Environmental Design / Single

2008 Design Merit Award

5.0

Miss Smith

Miss Smith Logo

Branding / Logo/Trademark Design - Single Only

2008 Design Merit Award

5.0

Havaianas

Wall Mural Campaign

Environmental Design / Campaign

2008 Design Merit Award

5.0

HBO

Diner

Consumer Television / Over :30 - Single - max. :90

2008 Advertising Merit Award

5.0

AT&T

Dropped Calls TV Campaign

Consumer Television / :30/:25 - Campaign

2008 Advertising Merit Award

5.0

Havaianas

Jellyfish

Environmental Design / Single

2008 Design Merit Award

5.0

AT&T

Vegas

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

Motorola

Motorola City

Microsites / Product-Specific Subsites

2008 Interactive Merit Award

5.0

Havaianas

Peacock

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

Mars Snack Food US/Milky Way

Conveyor Belt

Collateral Design / P.O.P. and In-Store - Single

2008 Design Merit Award

5.0

Havaianas

US Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

2008 Advertising Merit Award

5.0

FedEx/Kinko's

Grand Opening Guerrilla Campaign

Environmental Design / Campaign

2008 Design Merit Award

5.0

GE

Serengeti

Cinema Advertising / Single - Maximum 3 minutes

2008 Advertising Merit Award

5.0

Havaianas

Butterfly

Environmental Design / Single

2008 Design Merit Award

5.0

FedEx/Kinko's

Grand Opening Guerrilla Campaign

Outdoor / Outdoor - Campaign

2008 Advertising Merit Award

5.0

M&M's

Inner M

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2008 Branded Entertainment Merit Award

5.0

AT&T

Butcher

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

BBC World

BBC Newspaper Boxes

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

2008 Interactive Merit Award

5.0

Havaianas

Fish

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

Havaianas

Bus Stop

Broadcast Design / Single

2008 Design Merit Award

5.0

Pepsi/Pepsi

Magnetic Attraction

Consumer Television / Over :30 - Single - max. :90

2008 Advertising Merit Award

5.0

BBDO New York

Computer Monitors

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

2008 Design Merit Award

5.0

Mars Snack Food US/Snickers Marathon

Snickers Marathon Poster Campaign

Collateral / Posters - Campaign

2008 Advertising Merit Award

5.0

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