The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Bill Bruce
Client
Title
Category
Award
Points
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Branded Content / Campaign
Points: 25.0
Wall Mural Campaign
Agency: BBDO / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 25.0
Scorsese
Agency: BBDO / New York Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Cables: Protest
Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Single
Points: 15.0
BBC Cables Campaign
Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Campaign
Points: 15.0
Stories
Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
Points: 15.0
Wall Mural Campaign
Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Campaign
Points: 10.0
Surprise
Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Voyeur Projection Installation
Agency: BBDO / New York Client: HBO/Voyeur Category: Outdoor / Outdoor - Single
Points: 5.0
FedEx Cup TV Campaign
Agency: BBDO / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Havaianas US Integrated Campaign
Agency: BBDO / New York Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
1/8 Full
Agency: BBDO / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
BBC Newspaper Boxes
Agency: BBDO / New York Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
2 Day Rule
Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Points: 5.0
Dropped Calls TV Campaign
Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Frogs and Worms
Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
Vegas
Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Points: 5.0
Diner
Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Serengeti
Agency: BBDO / New York Client: GE Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 5.0
US Integrated Campaign
Agency: BBDO / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
Butcher
Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Points: 5.0
Grand Opening Guerrilla Campaign
Agency: BBDO / New York Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign
Points: 5.0
Magnetic Attraction
Agency: BBDO / New York Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Another Battle
Agency: BBDO / North Salem Client: Cingular AT&T Category: Consumer Television / :30/:25 - Single
Points: 5.0
Snickers Marathon Poster Campaign
Agency: BBDO / New York Client: Mars Snack Food US/Snickers Marathon Category: Collateral / Posters - Campaign
Points: 5.0
Boo Campaign
Agency: BBDO / New York Client: Diageo/Red Stripe Category: Non-Broadcast / Campaign
Points: 5.0
Butterfly
Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
Jungle Flower Bed
Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
Conference Call
Agency: BBDO / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Single
Points: 5.0
Harvard T-Shirt
Agency: BBDO / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
Coffee
Agency: BBDO / New York Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single
Points: 5.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Branded Content / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Scorsese
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
BBC World
Title:
Cables: Protest
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Stories
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Surprise
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx/FedEx Cup
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Havaianas US Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Positive Thinking
Title:
1/8 Full
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
2 Day Rule
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Dropped Calls TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Frogs and Worms
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Vegas
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Diner
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
Serengeti
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Peacock
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
US Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Butcher
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Pepsi/Pepsi
Title:
Magnetic Attraction
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Fish
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Cingular AT&T
Title:
Another Battle
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Mars Snack Food US/Snickers Marathon
Title:
Snickers Marathon Poster Campaign
Category:
Collateral / Posters - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Diageo/Red Stripe
Title:
Boo Campaign
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Butterfly
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Jungle Flower Bed
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx/FedEx Cup
Title:
Conference Call
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Positive Thinking
Title:
Harvard T-Shirt
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Merit Award
Points:
5.0