The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Bill Bruce

Client

Title

Category

Award

Points

Voyeur Integrated Campaign Agency: BBDO New York / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign Points: 25.0
Scorsese Agency: BBDO New York / New York Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes Points: 25.0
Voyeur Integrated Campaign Agency: BBDO New York / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign Points: 25.0
Voyeur Integrated Campaign Agency: BBDO New York / New York Client: HBO/Voyeur Category: Branded Content / Campaign Points: 25.0
Wall Mural Campaign Agency: BBDO New York / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign Points: 25.0
Stories Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign Points: 15.0
Cables: Protest Agency: BBDO New York / New York Client: BBC World Category: Outdoor / Outdoor - Single Points: 15.0
BBC Cables Campaign Agency: BBDO New York / New York Client: BBC World Category: Outdoor / Outdoor - Campaign Points: 15.0
Wall Mural Campaign Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Campaign Points: 10.0
Surprise Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90 Points: 10.0
Magnetic Attraction Agency: BBDO New York / New York Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90 Points: 5.0
Snickers Marathon Poster Campaign Agency: BBDO New York / New York Client: Mars Snack Food US/Snickers Marathon Category: Collateral / Posters - Campaign Points: 5.0
Another Battle Agency: BBDO / North Salem Client: Cingular AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
Butterfly Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
Jungle Flower Bed Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
Harvard T-Shirt Agency: BBDO New York / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals ) Points: 5.0
Boo Campaign Agency: BBDO New York / New York Client: Diageo/Red Stripe Category: Non-Broadcast / Campaign Points: 5.0
Voyeur Projection Installation Agency: BBDO New York / New York Client: HBO/Voyeur Category: Outdoor / Outdoor - Single Points: 5.0
Conference Call Agency: BBDO New York / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Single Points: 5.0
Coffee Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single Points: 5.0
Havaianas US Integrated Campaign Agency: BBDO New York / New York Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign Points: 5.0
BBC Newspaper Boxes Agency: BBDO New York / New York Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single Points: 5.0
1/8 Full Agency: BBDO New York / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals ) Points: 5.0
FedEx Cup TV Campaign Agency: BBDO New York / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign Points: 5.0
2 Day Rule Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
Frogs and Worms Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
Diner Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90 Points: 5.0
Dropped Calls TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign Points: 5.0
Peacock Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
Vegas Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
US Integrated Campaign Agency: BBDO New York / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign Points: 5.0
Serengeti Agency: BBDO New York / New York Client: GE Category: Cinema Advertising / Single - Maximum 3 minutes Points: 5.0
Grand Opening Guerrilla Campaign Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign Points: 5.0
Butcher Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
Fish Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0

HBO/Voyeur

Voyeur Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

2008 Advertising Gold Pencil

25.0

AT&T

Scorsese

Cinema Advertising / Single - Maximum 3 minutes

2008 Advertising Gold Pencil

25.0

HBO/Voyeur

Voyeur Integrated Campaign

Integrated Branding / Integrated Branding Campaign

2008 Advertising Gold Pencil

25.0

HBO/Voyeur

Voyeur Integrated Campaign

Branded Content / Campaign

2008 Advertising Gold Pencil

25.0

Havaianas

Wall Mural Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

2008 Advertising Gold Pencil

25.0

HBO

Stories

Consumer Television / Over :30 - Campaign

2008 Advertising Silver Pencil

15.0

BBC World

Cables: Protest

Outdoor / Outdoor - Single

2008 Advertising Silver Pencil

15.0

BBC World

BBC Cables Campaign

Outdoor / Outdoor - Campaign

2008 Advertising Silver Pencil

15.0

Havaianas

Wall Mural Campaign

Outdoor / Outdoor - Campaign

2008 Advertising Bronze Pencil

10.0

HBO

Surprise

Consumer Television / Over :30 - Single - max. :90

2008 Advertising Bronze Pencil

10.0

Pepsi/Pepsi

Magnetic Attraction

Consumer Television / Over :30 - Single - max. :90

2008 Advertising Merit Award

5.0

Mars Snack Food US/Snickers Marathon

Snickers Marathon Poster Campaign

Collateral / Posters - Campaign

2008 Advertising Merit Award

5.0

Cingular AT&T

Another Battle

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

Havaianas

Butterfly

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

Havaianas

Jungle Flower Bed

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

Positive Thinking

Harvard T-Shirt

Collateral / Self-promotion (Agencies or individuals )

2008 Advertising Merit Award

5.0

Diageo/Red Stripe

Boo Campaign

Non-Broadcast / Campaign

2008 Advertising Merit Award

5.0

HBO/Voyeur

Voyeur Projection Installation

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

FedEx/FedEx Cup

Conference Call

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

FedEx/Kinko's

Coffee

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

Havaianas

Havaianas US Integrated Campaign

Integrated Branding / Integrated Branding Campaign

2008 Advertising Merit Award

5.0

BBC World

BBC Newspaper Boxes

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

2008 Advertising Merit Award

5.0

Positive Thinking

1/8 Full

Collateral / Self-promotion (Agencies or individuals )

2008 Advertising Merit Award

5.0

FedEx/FedEx Cup

FedEx Cup TV Campaign

Consumer Television / :30/:25 - Campaign

2008 Advertising Merit Award

5.0

AT&T

2 Day Rule

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

Havaianas

Frogs and Worms

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

HBO

Diner

Consumer Television / Over :30 - Single - max. :90

2008 Advertising Merit Award

5.0

AT&T

Dropped Calls TV Campaign

Consumer Television / :30/:25 - Campaign

2008 Advertising Merit Award

5.0

Havaianas

Peacock

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

AT&T

Vegas

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

Havaianas

US Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

2008 Advertising Merit Award

5.0

GE

Serengeti

Cinema Advertising / Single - Maximum 3 minutes

2008 Advertising Merit Award

5.0

FedEx/Kinko's

Grand Opening Guerrilla Campaign

Outdoor / Outdoor - Campaign

2008 Advertising Merit Award

5.0

AT&T

Butcher

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

Havaianas

Fish

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

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