The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Bill Bruce

Client

Title

Category

Award

Points

Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Experiential Advertising / Single Points: 25.0
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Outdoor Design / Single Points: 25.0
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 25.0
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Websites & Microsites / Services Points: 25.0
HBO Imagine Integrated Campaign Agency: BBDO New York / New York Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign Points: 15.0
The Affair Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Single Points: 15.0
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Out Of Home/Outdoor / Single Points: 15.0
HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 15.0
Imagine TV Campaign Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Campaign Points: 15.0
HBO Imagine Integrated Campaign Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts Points: 15.0
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Series/Episodes Points: 15.0
The Affair Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Single Points: 10.0
The Affair Agency: BBDO New York / New York Client: HBO Category: Branded Content / Single Points: 10.0
Plugs Agency: BBDO New York / New York Client: The Economist Category: Outdoor Design / Single Points: 10.0
Smart Car Poster Campaign Agency: BBDO New York / New York Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Campaign Points: 5.0
Teddy Bear Chase Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Single Points: 5.0
Health Club Poster Agency: BBDO New York / New York Client: The Economist Category: Outdoor Design / Single Points: 5.0
HBO Imagine Integrated Campaign Agency: BBDO New York / New York Client: HBO Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0
Mechanical Bulls Agency: BBDO New York / New York Client: The Economist Category: Out Of Home/Outdoor / Single Points: 5.0
Baby Strollers Agency: BBDO New York / New York Client: Autism Speaks Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 5.0
Imagine TV Campaign Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Campaign Points: 5.0
Body Grooming Integrated Campaign Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Category: Integrated Branding / Integrated Branding Campaign - Online Points: 5.0
Mechanical Bulls Agency: BBDO New York / New York Client: The Economist Category: Outdoor Design / Single Points: 5.0
Teddy Bear Chase Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Single Points: 5.0
Marshmallow Agency: BBDO New York / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single Points: 5.0
Luck Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single Points: 5.0
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Craft / Interface Design Points: 5.0
Bloody Tissue Poster Co-Op Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Category: Collateral / Posters, P.O.P. and In-Store - Single Points: 5.0
Balloon Agency: BBDO New York / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single Points: 5.0
Teddy Bear Chase Agency: BBDO New York / New York Client: HBO Category: Branded Content / Single Points: 5.0
Baby Strollers Agency: BBDO New York / New York Client: Autism Speaks Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla) Points: 5.0
M&M's Global Brand Book Agency: BBDO New York / New York Client: Mars Snack Food US/M&M's Category: Publication Design / Book, Magazine, Newspaper Points: 5.0
Balloon Agency: BBDO New York / New York Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single Points: 5.0
Art Heist Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Single Points: 5.0
Plugs Agency: BBDO New York / New York Client: The Economist Category: Newspaper / Full Page or Spread - Single Points: 5.0
Smart Car Poster Campaign Agency: BBDO New York / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and In-Store - Campaign Points: 5.0
Egg Agency: BBDO New York / New York Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single Points: 5.0
The Big One Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Single Points: 5.0
Unreal Print Campaign Agency: BBDO New York / New York Client: Armstrong/Laminate Flooring Category: Magazine / Full Page or Spread - Campaign Points: 5.0
The Affair Agency: BBDO New York / New York Client: HBO Category: Non-Broadcast / Single Points: 5.0
Embedded Cube Agency: BBDO New York / New York Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single Points: 5.0
The Affair Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts Points: 5.0

HBO

Cube Film Installation

Experiential Advertising / Single

2010 Advertising Gold Pencil

25.0

HBO

Cube Film Installation

Outdoor Design / Single

2010 Design Gold Pencil

25.0

HBO

Cube Film Installation

Events and Installations / Creative positioning of a brand outside traditional or online media

2010 Branded Entertainment Gold Pencil

25.0

HBO

www.hboimagine.com

Websites & Microsites / Services

2010 Interactive Gold Pencil

25.0

HBO

HBO Imagine Integrated Campaign

Interactive Advertising / Environmental / Experiential - Campaign

2010 Interactive Silver Pencil

15.0

HBO

The Affair

Broadcast Design / Single

2010 Design Silver Pencil

15.0

HBO

Cube Film Installation

Out Of Home/Outdoor / Single

2010 Advertising Silver Pencil

15.0

HBO/Big Love

HBO Audio Mural Installations

Events and Installations / Creative positioning of a brand outside traditional or online media

2010 Branded Entertainment Silver Pencil

15.0

HBO

Imagine TV Campaign

Broadcast Design / Campaign

2010 Design Silver Pencil

15.0

HBO

HBO Imagine Integrated Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2010 Branded Entertainment Silver Pencil

15.0

HBO

www.hboimagine.com

Online Films And Video / Long Form - Series/Episodes

2010 Interactive Silver Pencil

15.0

HBO

The Affair

Online Films And Video / Long Form - Single

2010 Interactive Bronze Pencil

10.0

HBO

The Affair

Branded Content / Single

2010 Advertising Bronze Pencil

10.0

The Economist

Plugs

Outdoor Design / Single

2010 Design Bronze Pencil

10.0

Chrysler/Smart Car

Smart Car Poster Campaign

Collateral / Posters, P.O.P. and In-Store - Campaign

2010 Advertising Merit Award

5.0

HBO

Teddy Bear Chase

Broadcast Design / Single

2010 Design Merit Award

5.0

The Economist

Health Club Poster

Outdoor Design / Single

2010 Design Merit Award

5.0

HBO

HBO Imagine Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

2010 Interactive Merit Award

5.0

The Economist

Mechanical Bulls

Out Of Home/Outdoor / Single

2010 Advertising Merit Award

5.0

Autism Speaks

Baby Strollers

Events and Installations / Creative positioning of a brand outside traditional or online media

2010 Branded Entertainment Merit Award

5.0

HBO

Imagine TV Campaign

Consumer Television / Over :30 - Campaign

2010 Advertising Merit Award

5.0

Procter & Gamble/Gillette

Body Grooming Integrated Campaign

Integrated Branding / Integrated Branding Campaign - Online

2010 Interactive Merit Award

5.0

The Economist

Mechanical Bulls

Outdoor Design / Single

2010 Design Merit Award

5.0

HBO

Teddy Bear Chase

Online Films And Video / Long Form - Single

2010 Interactive Merit Award

5.0

Chrysler/Smart Car

Marshmallow

Collateral Design / Posters, P.O.P and in-Store - Single

2010 Design Merit Award

5.0

FedEx

Luck

Consumer Television / :30/:25 - Single

2010 Advertising Merit Award

5.0

HBO

www.hboimagine.com

Craft / Interface Design

2010 Interactive Merit Award

5.0

Procter & Gamble/Gillette

Bloody Tissue Poster Co-Op

Collateral / Posters, P.O.P. and In-Store - Single

2010 Advertising Merit Award

5.0

Chrysler/Smart Car

Balloon

Collateral Design / Posters, P.O.P and in-Store - Single

2010 Design Merit Award

5.0

HBO

Teddy Bear Chase

Branded Content / Single

2010 Advertising Merit Award

5.0

Autism Speaks

Baby Strollers

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

2010 Design Merit Award

5.0

Mars Snack Food US/M&M's

M&M's Global Brand Book

Publication Design / Book, Magazine, Newspaper

2010 Design Merit Award

5.0

Chrysler/Smart Car

Balloon

Collateral / Posters, P.O.P. and In-Store - Single

2010 Advertising Merit Award

5.0

HBO

Art Heist

Online Films And Video / Long Form - Single

2010 Interactive Merit Award

5.0

The Economist

Plugs

Newspaper / Full Page or Spread - Single

2010 Advertising Merit Award

5.0

Chrysler/Smart Car

Smart Car Poster Campaign

Collateral Design / Posters, P.O.P and In-Store - Campaign

2010 Design Merit Award

5.0

Chrysler/Smart Car

Egg

Collateral / Posters, P.O.P. and In-Store - Single

2010 Advertising Merit Award

5.0

HBO

The Big One

Broadcast Design / Single

2010 Design Merit Award

5.0

Armstrong/Laminate Flooring

Unreal Print Campaign

Magazine / Full Page or Spread - Campaign

2010 Advertising Merit Award

5.0

HBO

The Affair

Non-Broadcast / Single

2010 Advertising Merit Award

5.0

HBO

Embedded Cube

Interactive Advertising / Banners - Dynamic - Single

2010 Interactive Merit Award

5.0

HBO

The Affair

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2010 Branded Entertainment Merit Award

5.0

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