The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Bill Bruce
Client
Title
Category
Award
Points
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Experiential Advertising / Single
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Outdoor Design / Single
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
www.hboimagine.com
Agency: BBDO / New York Client: HBO Category: Websites & Microsites / Services
Points: 25.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 15.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Out Of Home/Outdoor / Single
Points: 15.0
HBO Audio Mural Installations
Agency: BBDO / New York Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
Imagine TV Campaign
Agency: BBDO / New York Client: HBO Category: Broadcast Design / Campaign
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
www.hboimagine.com
Agency: BBDO / New York Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
Points: 15.0
The Affair
Agency: BBDO / New York Client: HBO Category: Online Films And Video / Long Form - Single
Points: 10.0
Embedded Cube
Agency: BBDO / New York Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
Points: 5.0
The Affair
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Smart Car Poster Campaign
Agency: BBDO / New York Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Points: 5.0
Teddy Bear Chase
Agency: BBDO / New York Client: HBO Category: Broadcast Design / Single
Points: 5.0
Health Club Poster
Agency: BBDO / New York Client: The Economist Category: Outdoor Design / Single
Points: 5.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Client: HBO Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Mechanical Bulls
Agency: BBDO / New York Client: The Economist Category: Out Of Home/Outdoor / Single
Points: 5.0
Baby Strollers
Agency: BBDO / New York Client: Autism Speaks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Imagine TV Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Mechanical Bulls
Agency: BBDO / New York Client: The Economist Category: Outdoor Design / Single
Points: 5.0
Body Grooming Integrated Campaign
Agency: BBDO / New York Client: Procter & Gamble/Gillette Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Teddy Bear Chase
Agency: BBDO / New York Client: HBO Category: Online Films And Video / Long Form - Single
Points: 5.0
Marshmallow
Agency: BBDO / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
Luck
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 5.0
www.hboimagine.com
Agency: BBDO / New York Client: HBO Category: Craft / Interface Design
Points: 5.0
Bloody Tissue Poster Co-Op
Agency: BBDO / New York Client: Procter & Gamble/Gillette Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 5.0
Balloon
Agency: BBDO / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
Baby Strollers
Agency: BBDO / New York Client: Autism Speaks Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 5.0
M&M's Global Brand Book
Agency: BBDO / New York Client: Mars Snack Food US/M&M's Category: Publication Design / Book, Magazine, Newspaper
Points: 5.0
Balloon
Agency: BBDO / New York Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 5.0
Smart Car Poster Campaign
Agency: BBDO / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 5.0
Art Heist
Agency: BBDO / New York Client: HBO Category: Online Films And Video / Long Form - Single
Points: 5.0
Plugs
Agency: BBDO / New York Client: The Economist Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Egg
Agency: BBDO / New York Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 5.0
Unreal Print Campaign
Agency: BBDO / New York Client: Armstrong/Laminate Flooring Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Client:
HBO
Title:
Cube Film Installation
Category:
Experiential Advertising / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Outdoor Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Websites & Microsites / Services
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
The Affair
Category:
Broadcast Design / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
Cube Film Installation
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Imagine TV Campaign
Category:
Broadcast Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
The Affair
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Branded Content / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
The Economist
Title:
Plugs
Category:
Outdoor Design / Single
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Non-Broadcast / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Embedded Cube
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
The Affair
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Chrysler/Smart Car
Title:
Smart Car Poster Campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Teddy Bear Chase
Category:
Broadcast Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
The Economist
Title:
Health Club Poster
Category:
Outdoor Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
The Economist
Title:
Mechanical Bulls
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
HBO
Title:
Imagine TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Mechanical Bulls
Category:
Outdoor Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Procter & Gamble/Gillette
Title:
Body Grooming Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
Teddy Bear Chase
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Chrysler/Smart Car
Title:
Marshmallow
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
FedEx
Title:
Luck
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Procter & Gamble/Gillette
Title:
Bloody Tissue Poster Co-Op
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Chrysler/Smart Car
Title:
Balloon
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
HBO
Title:
Teddy Bear Chase
Category:
Branded Content / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2010 Design Merit Award
Points:
5.0
Client:
Mars Snack Food US/M&M's
Title:
M&M's Global Brand Book
Category:
Publication Design / Book, Magazine, Newspaper
Award:
2010 Design Merit Award
Points:
5.0
Client:
Chrysler/Smart Car
Title:
Balloon
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Chrysler/Smart Car
Title:
Smart Car Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
HBO
Title:
Art Heist
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
The Economist
Title:
Plugs
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
The Big One
Category:
Broadcast Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Chrysler/Smart Car
Title:
Egg
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Merit Award
Points:
5.0