The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Creative Rankings
Bill Bruce
Client
Title
Category
Award
Points

LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO New York / New York Client: AT&T Category: Public Service / Television - Campaign
Points: 15.0


The Last Text Integrated Campaign
Agency: BBDO New York / New York Client: AT&T Category: Branded Content / Campaign
Points: 10.0


LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Agency: BBDO New York / New York Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0


The Last Text Integrated Campaign
Agency: BBDO New York / New York Client: AT&T Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0


Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Category:
Public Service / Television - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0

Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Branded Content / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0

Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
