The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Rick Herrera
Client
Title
Category
Award
Points
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
Points: 25.0
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Making of/John 117 Monument
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 25.0
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Points: 10.0
XBOX 360
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
Points: 10.0
Joy
Agency: McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
XBOX JFK Terminal
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Viva Pinata
Agency: McCann Worldgroup / San Francisco Client: Microsoft/XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Kurt Wenner Mural
Agency: McCann Worldgroup / San Francisco Client: Microsoft/XBOX 360 Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0
KIN Journey - Visit 1
Agency: agencytwofifteen / San Francisco Client: Microsoft Category: Branded Content / Single
Points: 5.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Best of Show Pencil
Points:
50.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Making of/John 117 Monument
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Broadcast Design / Campaign
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
Microsoft XBOX 360
Title:
XBOX 360
Category:
Consumer Television / Over :30 - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Microsoft XBOX 360
Title:
Joy
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Microsoft XBOX
Title:
XBOX JFK Terminal
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Microsoft/XBOX 360
Title:
Viva Pinata
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Microsoft/XBOX 360
Title:
Kurt Wenner Mural
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0