The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Client
Title
Category
Award
Points

Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Points: 75.0

Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Points: 50.0

Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Guerrilla Marketing
Points: 25.0


Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0


Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: CMO Pencil
Points: 25.0

Fearless Girl
Agency: McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware Client: State Street Global Advisors Category: Experiential / Environmental / Ambient Media - Single
Points: 25.0


Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Cultural Driver
Points: 25.0


Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Social Engagement / Community Building
Points: 25.0


White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming
Points: 25.0


Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Points: 25.0


Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Live Events
Points: 25.0


Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Events & Experiential
Points: 25.0


TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
Points: 25.0


Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 25.0


TV Doctors - Emergency
Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
Points: 15.0


Tactile
Agency: McCann / New York Client: Microsoft Category: Experimental / Internal Projects / R&D
Points: 10.0


White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming
Points: 10.0


Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Community Building
Points: 10.0


Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Public Relations
Points: 2.0


White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Innovation in Interactive / Gaming
Points: 2.0


Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Direct
Points: 2.0


Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Craft / Art Direction - Single or Campaign
Points: 2.0


Ignore This- Beatbox
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Points: 2.0


Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Environmental / Outdoor Spaces
Points: 2.0


Protect Like A Mother
Agency: McCann / New York + Framestore / New York + Cut + Run / New York Client: Lysol Category: Craft - Visual Effects / Single
Points: 2.0


White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Innovation in UX / UI / Single Channel
Points: 2.0


Ignore This- Bavarian Dance
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Points: 2.0


Space Holiday
Agency: McCann / New York + Blk-Ops / Los Angeles Client: Microsoft Category: Moving Image / Single
Points: 2.0


Comin' Home
Agency: McCann / New York + Untitled / Santa Monica + Framestore / New York + Big Sky Editorial / New York Client: Nespresso Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 2.0


TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Television / Short Form - Single
Points: 2.0


White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Innovation in Interactive / Online
Points: 2.0


Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Best of Show Pencil
Points:
75.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Best of Discipline Pencil
Points:
50.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
CMO Pencil
Award:
2018 CMO Pencil CMO Pencil
Points:
25.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Environmental / Ambient Media - Single
Award:
2018 Design Gold Pencil
Points:
25.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Cultural Driver
Award:
2018 Cultural Driver Gold Pencil
Points:
25.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Social Engagement / Community Building
Award:
2018 Social Media Gold Pencil
Points:
25.0

Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Events & Experiential
Award:
2018 Public Relations Gold Pencil
Points:
25.0

Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Film / Short Form
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0

Client:
Cigna
Title:
TV Doctors - Emergency
Category:
Film / Short Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0

Client:
Microsoft
Title:
Tactile
Category:
Experimental / Internal Projects / R&D
Award:
2018 Intellectual Property Bronze Pencil
Points:
10.0

Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Award:
2018 Interactive Bronze Pencil
Points:
10.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Community Building
Award:
2018 Public Relations Bronze Pencil
Points:
10.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Public Relations
Award:
2018 Public Relations Merit Award
Points:
2.0

Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in Interactive / Gaming
Award:
2018 Interactive Merit Award
Points:
2.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Direct
Award:
2018 Direct Marketing Merit Award
Points:
2.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0

Client:
Qualcomm
Title:
Ignore This- Beatbox
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0

Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Environmental / Outdoor Spaces
Award:
2018 Design Merit Award
Points:
2.0

Client:
Lysol
Title:
Protect Like A Mother
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0

Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in UX / UI / Single Channel
Award:
2018 UX / UI Merit Award
Points:
2.0

Client:
Qualcomm
Title:
Ignore This- Bavarian Dance
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0

Client:
Microsoft
Title:
Space Holiday
Category:
Moving Image / Single
Award:
2018 Design Merit Award
Points:
2.0

Client:
Nespresso
Title:
Comin' Home
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0

Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
