The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Tom Murphy

Client

Title

Category

Award

Points

Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Under 100K Budget Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Experiential / Live Events Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Short Form Video / Single Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online Films & Video / Long Form - Single Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online-only Video / Single Points: 25.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing Points: 15.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital & Online / Social Media Post - Single Points: 15.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Music Points: 15.0
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Branding / Corporate Communications Points: 10.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing Points: 10.0
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Out of Home / Single Points: 10.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Social Post / Single Points: 10.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital / Social Media Points: 10.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Stunts & Activations Points: 10.0
Love Calls Back Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Community Building Points: 10.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated Branding Campaign Points: 10.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Influencer Marketing / Multi-Channel Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Creative Effectiveness / Non-Profit / Charity Points: 2.0
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Experiential / Brand Installations Points: 2.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Online-only Video / Campaign Points: 2.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Innovation in Radio & Audio Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Craft - Direction / Single Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Brand Voice Points: 2.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Influencer Marketing / Multi-Channel Points: 2.0
Price on Our Lives Agency: McCann / New York + March for Our Lives / Parkland Client: March For Our Lives Category: People / Good Health & Well-Being Points: 2.0
Love Calls Back Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Craft - Direction / Single Points: 2.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Use of Sound Points: 2.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Brand Voice Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: People / Quality Education Points: 2.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Innovation in Experiential Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Film / Health & Wellness Points: 2.0
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Experiential & Installations / Brand Installations Points: 2.0
Love Calls Back Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Brand Voice Points: 2.0
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Out of Home / Brand Installations Points: 2.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Sound Points: 2.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Television & VOD / Long Form - Campaign Points: 2.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Short Form Video / Campaign / Series / Episodic Points: 2.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Reputation Management Points: 2.0
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Spatial Design / Architecture Points: 2.0
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Experiential & Installations / Brand Installations Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Events & Experiential Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Public Relations Points: 2.0
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Games / Digital & Physical Points: 2.0
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Innovation in Out of Home Points: 2.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated PR Campaign Points: 2.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Online Films & Video / Varying Length Campaign Points: 2.0

March For Our Lives

Generation Lockdown

Under 100K Budget

2020 Film Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Experiential / Live Events

2020 Branded Entertainment Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Short Form Video / Single

2020 Branded Entertainment Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Online Films & Video / Long Form - Single

2020 Film Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Online-only Video / Single

2020 Interactive & Online Gold Pencil

25.0

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

2020 Mobile Silver Pencil

15.0

March For Our Lives

Generation Lockdown

Digital & Online / Social Media Post - Single

2020 Direct Marketing Silver Pencil

15.0

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Music

2020 Digital Craft Silver Pencil

15.0

Mastercard

Acceptance Street

Branding / Corporate Communications

2020 Design Bronze Pencil

10.0

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

2020 Interactive & Online Bronze Pencil

10.0

Mastercard

Acceptance Street

Out of Home / Single

2020 Design Bronze Pencil

10.0

March For Our Lives

Generation Lockdown

Social Post / Single

2020 Social Media Bronze Pencil

10.0

March For Our Lives

Generation Lockdown

Digital / Social Media

2020 Health, Wellness & Pharma Bronze Pencil

10.0

March For Our Lives

Generation Lockdown

Stunts & Activations

2020 Social Media Bronze Pencil

10.0

Verizon

Love Calls Back

Community Building

2020 Public Relations Bronze Pencil

10.0

Verizon

The Team That Wouldn't Be Here

Integrated Branding Campaign

2020 Integrated Bronze Pencil

10.0

March For Our Lives

Generation Lockdown

Influencer Marketing / Multi-Channel

2020 Social Media Merit Award

2.0

March For Our Lives

Generation Lockdown

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

Lockheed Martin

Think Inside The Box

Experiential / Brand Installations

2020 Branded Entertainment Merit Award

2.0

Verizon

The Team That Wouldn't Be Here

Online-only Video / Campaign

2020 Interactive & Online Merit Award

2.0

New York Lottery

The Most Metal Scratch-Off

Innovation in Radio & Audio

2020 Radio & Audio Merit Award

2.0

March For Our Lives

Generation Lockdown

Craft - Direction / Single

2020 Moving Image Craft Merit Award

2.0

March For Our Lives

Generation Lockdown

Brand Voice

2020 Public Relations Merit Award

2.0

Verizon

The Team That Wouldn't Be Here

Influencer Marketing / Multi-Channel

2020 Social Media Merit Award

2.0

March For Our Lives

Price on Our Lives

People / Good Health & Well-Being

2020 Sustainable Development Pencil Merit Award

2.0

Verizon

Love Calls Back

Craft - Direction / Single

2020 Moving Image Craft Merit Award

2.0

New York Lottery

The Most Metal Scratch-Off

Craft / Use of Sound

2020 Experiential & Immersive Merit Award

2.0

Verizon

The Team That Wouldn't Be Here

Brand Voice

2020 Public Relations Merit Award

2.0

March For Our Lives

Generation Lockdown

People / Quality Education

2020 Sustainable Development Pencil Merit Award

2.0

New York Lottery

The Most Metal Scratch-Off

Innovation in Experiential

2020 Experiential & Immersive Merit Award

2.0

March For Our Lives

Generation Lockdown

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Lockheed Martin

Think Inside The Box

Experiential & Installations / Brand Installations

2020 Out of Home Merit Award

2.0

Verizon

Love Calls Back

Brand Voice

2020 Public Relations Merit Award

2.0

Lockheed Martin

Think Inside The Box

Out of Home / Brand Installations

2020 Design Merit Award

2.0

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Sound

2020 Digital Craft Merit Award

2.0

Verizon

The Team That Wouldn't Be Here

Television & VOD / Long Form - Campaign

2020 Film Merit Award

2.0

Verizon

The Team That Wouldn't Be Here

Short Form Video / Campaign / Series / Episodic

2020 Branded Entertainment Merit Award

2.0

Verizon

The Team That Wouldn't Be Here

Reputation Management

2020 Public Relations Merit Award

2.0

Lockheed Martin

Think Inside The Box

Spatial Design / Architecture

2020 Design Merit Award

2.0

Mastercard

Acceptance Street

Experiential & Installations / Brand Installations

2020 Out of Home Merit Award

2.0

March For Our Lives

Generation Lockdown

Events & Experiential

2020 Public Relations Merit Award

2.0

March For Our Lives

Generation Lockdown

Public Relations

2020 Health, Wellness & Pharma Merit Award

2.0

Lockheed Martin

Think Inside The Box

Games / Digital & Physical

2020 Branded Entertainment Merit Award

2.0

Lockheed Martin

Think Inside The Box

Innovation in Out of Home

2020 Out of Home Merit Award

2.0

Verizon

The Team That Wouldn't Be Here

Integrated PR Campaign

2020 Public Relations Merit Award

2.0

Verizon

The Team That Wouldn't Be Here

Online Films & Video / Varying Length Campaign

2020 Film Merit Award

2.0

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