The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
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Discipline
Creative Effectiveness
- All
- Branded Entertainment
- Creative Effectiveness
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- Mobile
- Moving Image Craft
- Out of Home
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
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One Show
Creative Rankings
Tom Murphy
Client
Title
Category
Award
Points

Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Creative Effectiveness / Non-Profit / Charity
Points: 2.0
