The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
John Patroulis
BBH New York
Client
Title
Category
Award
Points
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
Points: 25.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Engagement / Community Building
Points: 25.0
Susan Glenn
Agency: BBH / New York Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single
Points: 25.0
House of Cards - FU 2016
Agency: BBH NY / New York Client: Netflix Category: Consumer - Other Branded Content / Custom Content
Points: 25.0
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Making of/John 117 Monument
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 25.0
House of Cards - FU 2016
Agency: BBH NY / New York Client: Netflix Category: Consumer - Integrated Branding / Integrated Branding
Points: 15.0
Susan Glenn
Agency: BBH / New York Client: Unilever Category: Consumer Television / 60 Second - Single
Points: 15.0
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Television & VOD / Short Form - Single
Points: 15.0
Bright Falls
Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Points: 15.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Brand Voice
Points: 15.0
Bright Falls
Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes
Points: 10.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Post / Single
Points: 10.0
House of Cards - FU 2016
Agency: BBH NY / New York Client: Netflix Category: Consumer - Websites / Publications & Media
Points: 10.0
UNICEF: Good Shirts
Agency: BBH / New York Client: UNICEF Category: Innovation in Advertising / Single or Campaign
Points: 10.0
How New York Eats
Agency: BBH NY / New York Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 10.0
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Points: 10.0
UNICEF: Good Shirts
Agency: BBH / New York Client: UNICEF Category: Public Service / Collateral - Campaign
Points: 10.0
Gamer Masterpiece
Agency: BBH / New York Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
Points: 10.0
Enemy Weapon
Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco Client: Microsoft XBOX Category: Online Branded Content / Single
Points: 5.0
Pool
Agency: BBH / New York Client: Unilever/Axe Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Sprite Dunk Intensity Meter
Agency: BBH / New York Client: The Coca-Cola Company Category: Experiential Advertising / Events and Competitions
Points: 5.0
Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York Client: Sony PlayStation Category: Print / Flat & Dimensional
Points: 5.0
Game On
Agency: BBH / New York Client: Unilever Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
GT6- First Love
Agency: BBH / New York Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
Points: 5.0
#Don'tgohome
Agency: BBH / New York Client: Cole Haan Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Susan Glenn
Agency: BBH / New York Client: Unilever Category: Integrated Branding / Consumer Campaign
Points: 5.0
Ammo
Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco Client: Microsoft XBOX Category: Online Branded Content / Single
Points: 5.0
Knife
Agency: BBH / New York Client: Unilever/Axe Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Gamer Masterpiece
Agency: BBH / New York Client: Sony PlayStation Category: Integrated Branding / Online Campaign
Points: 5.0
How New York Eats
Agency: BBH / New York Client: Seamless Category: Promotional / Collateral / Posters - Campaign
Points: 5.0
Doppelgangers
Agency: BBH / New York Client: The Weather Channel Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Hotel, Knife, Pool
Agency: BBH / New York Client: Unilever/Axe Category: Consumer Television / Commercials of Varying Length - Campaign
Points: 5.0
While You Were Off
Agency: BBH / New York + BBH Labs / New York Client: BBH New York/BBH Labs Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
XBOX JFK Terminal
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Gamer Masterpiece
Agency: BBH / New York Client: Sony PlayStation Category: Websites / Publications & Media
Points: 5.0
How New York Eats
Agency: BBH / New York Client: Seamless Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
Perfect Day
Agency: BBH / New York Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
Points: 5.0
Sprite Dunk Intensity Meter
Agency: BBH / New York Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Hotel
Agency: BBH / New York Client: Unilever/Axe Category: Cinema Advertising / Short Form - :90 & Under - Single
Points: 5.0
Birth of a Spartan
Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Branded Content / Single
Points: 5.0
Gamer Masterpiece
Agency: BBH / New York Client: Sony PlayStation Category: Direct Marketing / Dimensional Mailing
Points: 5.0
Perfect Day
Agency: BBH / New York Client: Sony PlayStation Category: Consumer Television / :30/:25 - Single
Points: 5.0
UNICEF: Good Shirts
Agency: BBH / New York Client: UNICEF Category: Brand Transformation / Single
Points: 5.0
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Single
Points: 5.0
#Don'tgohome
Agency: BBH / New York Client: Cole Haan Category: Interactive Advertising / Environmental/Experiential - Campaign
Points: 5.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Best of Show Pencil
Points:
50.0
Client:
Microsoft XBOX Halo 3
Title:
Diorama
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Susan Glenn
Category:
Cinema Advertising / Short Form - :90 and under - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Making of/John 117 Monument
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Susan Glenn
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Pringles
Title:
Trapped in Advertising
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Branded Entertainment / Campaign
Award:
2011 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Gillette (P&G)
Title:
We Believe
Category:
Brand Voice
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Post / Single
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Seamless
Title:
How New York Eats
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Broadcast Design / Campaign
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Public Service / Collateral - Campaign
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
User Experience Design - Web / Cross-Channel Integration
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Microsoft XBOX
Title:
Enemy Weapon
Category:
Online Branded Content / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Pool
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Sprite Dunk Intensity Meter
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Search for Greatness
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Unilever
Title:
Game On
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
GT6- First Love
Category:
User Experience Design - Web / Cross-Channel Integration
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Cole Haan
Title:
#Don'tgohome
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
Susan Glenn
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Microsoft XBOX
Title:
Ammo
Category:
Online Branded Content / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Knife
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Seamless
Title:
How New York Eats
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
The Weather Channel
Title:
Doppelgangers
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Equinox Fitness Clubs
Title:
Category:
Collateral Advertising / Collateral: Brochures
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Hotel, Knife, Pool
Category:
Consumer Television / Commercials of Varying Length - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
BBH New York/BBH Labs
Title:
While You Were Off
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Microsoft XBOX
Title:
XBOX JFK Terminal
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Websites / Publications & Media
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Seamless
Title:
How New York Eats
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Perfect Day
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Sprite Dunk Intensity Meter
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Hotel
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
Birth of a Spartan
Category:
Branded Content / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Office Love
Category:
Non-Broadcast / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Perfect Day
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Brand Transformation / Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Microsoft XBOX Halo 3
Title:
Diorama
Category:
Broadcast Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Cole Haan
Title:
#Don'tgohome
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Award:
2013 Interactive Merit Award
Points:
5.0
