The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Ari Weiss
BBH NY
Client
Title
Category
Award
Points
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Varying Length Campaign
Points: 25.0
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Ambient Media / Live Events
Points: 25.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Film / Online
Points: 25.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Direct
Points: 25.0
Exclusive the Rainbow Outro
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Points: 15.0
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online / Live Webcast
Points: 15.0
Szechuan Sauce Returns.
Agency: We Are Unlimited / Chicago + Golin / Chicago + DDB / New York Client: McDonalds Corporation Category: User-Generated Content
Points: 10.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Integrated Branding / Integrated Online
Points: 10.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Branded Social Post / Campaign
Points: 10.0
Exclusive the Rainbow Announcement
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Points: 10.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Integrated Campaign
Points: 2.0
Search
Agency: We Are Unlimited / Chicago + DDB, New York / New York Client: McDonald's Corporation Category: Digital / Social Media & Viral Marketing - Campaign
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Search
Agency: We Are Unlimited / Chicago + DDB / New York Client: McDonald's Corporation Category: Integrated Campaign
Points: 2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Online Films & Video / Varying Length Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow live event
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Film / Online
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Direct
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow Outro
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow live event
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
McDonalds Corporation
Title:
Szechuan Sauce Returns.
Category:
User-Generated Content
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow Announcement
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
McDonald's Corporation
Title:
Search
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0