The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Shane Bradnick
DDB
Client
Title
Category
Award
Points
Re:scam
Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Digital Design
Points: 25.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Points: 25.0
Re:scam
Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Digital Product
Points: 25.0
6 Beers of Separation
Agency: BMF / Pyrmont Client: Lion Nathan Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Re:scam
Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Innovation in Interactive / Online
Points: 15.0
TED 696 Project
Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
Points: 15.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Other Branded Content / Live Events
Points: 15.0
Re:scam
Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Web / Utility
Points: 15.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Experiential Advertising / Installations
Points: 10.0
Bring Down the King
Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 10.0
The Black Laundry
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland Client: Lion New Zealand Category: Experiential & Installations / Brand Installations
Points: 10.0
6 Beers of Separation
Agency: BMF / Pyrmont Client: Lion Nathan Category: Film / Documentaries
Points: 5.0
6 Beers of Separation
Agency: BMF / Pyrmont Client: Lion Nathan Category: Online Films And Video / Long Form - Series/Episodes
Points: 5.0
TED 696 Project
Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Innovation in Advertising & Marketing / Campaign
Points: 5.0
Fargo Woollens
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland Client: SKY TV Category: Consumer - Print / Dimensional Mailing
Points: 5.0
TED 696 Project
Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 5.0
Bring Down the King
Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Social Media / Branded Social Campaign
Points: 5.0
TED 696 Project
Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 5.0
Armoured Truck
Agency: DDB Group New Zealand / Auckland Client: Lotto New Zealand Category: Television / Long Form - Single
Points: 2.0
Re:scam
Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Websites / Utility
Points: 2.0
Armoured Truck
Agency: DDB Group New Zealand / Auckland Client: Lotto New Zealand Category: Cinema Advertising
Points: 2.0
Austism Shaped History
Agency: DDB Group New Zealand / Auckland Client: Autism New Zealand Category: Broadcast / Any Length - Campaign
Points: 2.0
Darwin
Agency: DDB Group New Zealand / Auckland Client: Autism New Zealand Category: Broadcast / Any Length - Single
Points: 2.0
Re:scam
Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Innovation in Branded Entertainment
Points: 2.0
Mozart
Agency: DDB Group New Zealand / Auckland Client: Autism New Zealand Category: Broadcast / Any Length - Single
Points: 2.0
The Dance
Agency: DDB Group New Zealand / Auckland Client: Lion Category: Cinema Advertising
Points: 2.0
Fight for Territory
Agency: DDB Group New Zealand / Auckland Client: Lion Category: Ambient Media / Billboards & Transit - Campaign
Points: 2.0
Client:
Netsafe
Title:
Re:scam
Category:
Digital Design
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Environmental / Immersive Design / Outdoor Spaces
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Netsafe
Title:
Re:scam
Category:
Digital Product
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Netsafe
Title:
Re:scam
Category:
Web / Utility
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
SKY Television
Title:
Bring Down the King
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Lion New Zealand
Title:
The Black Laundry
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Film / Documentaries
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Innovation in Advertising & Marketing / Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
SKY TV
Title:
Fargo Woollens
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
SKY Television
Title:
Bring Down the King
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Lotto New Zealand
Title:
Armoured Truck
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Netsafe
Title:
Re:scam
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Lotto New Zealand
Title:
Armoured Truck
Category:
Cinema Advertising
Award:
2018 Film Merit Award
Points:
2.0
Client:
Autism New Zealand
Title:
Austism Shaped History
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Autism New Zealand
Title:
Darwin
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Autism New Zealand
Title:
Mozart
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Lion
Title:
The Dance
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0