The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Adrian Chan
Client
Title
Category
Award
Points
Saatchi & Saatchi & Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Penta Pencil
Points: 150.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Green Pencil
Points: 90.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 25.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Points: 25.0
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Points: 25.0
Kinky
Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 15.0
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Out Of Home/Outdoor / Campaign
Points: 15.0
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 10.0
Helicopter View
Agency: Ogilvy Singapore / Singapore Client: The Economist Category: Consumer Newspaper / Full Page or Spread - Single
Points: 10.0
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 10.0
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Current Event Response
Points: 9.0
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Points: 5.0
Paintings
Agency: Ogilvy & Mather Singapore / Singapore Client: FHM Siingapore Category: Outdoor / Outdoor - Single
Points: 5.0
Shibuya, 42 Clicks, Parade Square
Agency: Ogilvy Singapore / Singapore Client: GSK/ENO Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 5.0
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 5.0
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: FHM Singapore Category: Outdoor / Outdoor - Campaign
Points: 5.0
Cut-Out Books
Agency: Ogilvy & Mather Singapore / Singapore Client: FHM Siingapore Category: Outdoor / Outdoor - Campaign
Points: 5.0
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Out Of Home/Outdoor / Single
Points: 5.0
Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Points: 5.0
Family Health
Agency: Ogilvy Singapore / Singapore Client: FHM Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Helicopter View
Agency: Ogilvy Singapore / Singapore Client: The Economist Category: Collateral Design / Posters - Single
Points: 5.0
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Out Of Home/Outdoor / Single
Points: 5.0
Whale Cow
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Points: 5.0
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 5.0
Family Health
Agency: Ogilvy Singapore / Singapore Client: FHM Category: Collateral Design / Posters - Single
Points: 5.0
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Points: 5.0
Brain
Agency: Ogilvy & Mather Singapore / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Renaissance Art, Superheroes Comic, Beauty & Wellness, Family Health
Agency: Ogilvy Singapore / Singapore Client: FHM Category: Collateral Design / Posters - Campaign
Points: 5.0
Tide Lucky Jersey
Agency: Saatchi & Saatchi Client: Procter & Gamble - Tide Category: Integrated Campaign
Points: 3.0
Tide x NFL: The First Talking Washing Machine
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Physical Items
Points: 3.0
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York Client: Procter & Gamble - Olay Skincare Category: Craft / Writing
Points: 3.0
Tide Lucky Jersey
Agency: Saatchi & Saatchi Client: Procter & Gamble - Tide Category: Integrated Campaign
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Brand Partnerships
Points: 3.0
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
Points: 3.0
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York Client: Procter & Gamble - Olay Skincare Category: Promotional / Print Advertisements
Points: 3.0
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York Client: Procter & Gamble - Olay Skincare Category: Craft / Writing
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Sustainable Development Goals
Points: 3.0
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York Client: Tide Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Brand Partnerships
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Active Engagement / Call to Action
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Single Country or Region / Consumer / Brand
Points: 3.0
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Points: 2.0
For The Throne
Agency: Droga5 / New York Client: HBO Category: Innovation in Integrated Branding
Points: 2.0
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Points: 2.0
Client:
Procter & Gamble - Tide
Title:
Saatchi & Saatchi & Tide
Category:
Penta Pencil
Award:
2021 Penta Pencil Penta Pencil
Points:
150.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
90.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Kinky
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
The Economist
Title:
Helicopter View
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever Singapore
Title:
Hugs,
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Current Event Response
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
FHM Siingapore
Title:
Paintings
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
GSK/ENO
Title:
Shibuya, 42 Clicks, Parade Square
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Purple Caterpillar
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Outdoor / Outdoor - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
FHM Siingapore
Title:
Cut-Out Books
Category:
Outdoor / Outdoor - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Purple Caterpillar
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
FHM Singapore
Title:
Bikini
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Hugs,
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
FHM
Title:
Family Health
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Helicopter View
Category:
Collateral Design / Posters - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Whale Cow
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
FHM
Title:
Family Health
Category:
Collateral Design / Posters - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Purple Caterpillar
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
FHM Singapore
Title:
Brain
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
FHM
Title:
Renaissance Art, Superheroes Comic, Beauty & Wellness, Family Health
Category:
Collateral Design / Posters - Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Integrated Campaign
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
Tide x NFL: The First Talking Washing Machine
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Craft / Writing
Award:
2021 Print Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Brand Partnerships
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Promotional / Print Advertisements
Award:
2021 Design Merit Award
Points:
3.0
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Craft / Writing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil Merit Award
Points:
3.0
Client:
Tide
Title:
The Clean Jersey Swap
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Brand Partnerships
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Co-Promotions
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0