The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Creative Rankings
Jeff Goodby
Client
Title
Category
Award
Points

Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications
Points: 75.0


Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 25.0


Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Art Direction
Points: 25.0


Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto Client: The Dalí Museum Category: Craft / Use of Technology
Points: 25.0


Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 25.0


Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York Client: PayPal Category: Craft / Art Direction
Points: 25.0


Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 15.0


Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Use of Technology
Points: 15.0


Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Storytelling
Points: 15.0


Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 15.0


Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Visual & Audio Craft / Visual Effects
Points: 10.0


A Holiday Reunion
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Exile / Los Angeles + Legacy Effects / Los Angeles Client: Xfinity Category: Online Films & Video / Long Form - Single
Points: 10.0


Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0


Can't Touch This
Agency: Goodby Silverstein & Partners / San Francisco + Dummy / Venice Client: Cheetos Category: Television & VOD / Short Form - Single
Points: 2.0


Better Days
Agency: Goodby Silverstein & Partners / San Francisco Client: One Medical Category: Audio
Points: 2.0


Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Integrated Branding Campaign
Points: 2.0


Brandless
Agency: Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + Radical Media / Santa Monica + The Mill / Los Angeles Client: Doritos Category: Craft - Writing / Single
Points: 2.0


Cool Ranch :90
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Television & VOD / Long Form - Single
Points: 2.0


Creativity for All
Agency: Goodby Silverstein & Partners / San Francisco + Buck Productions / Toronto + One Union Recording Studios / San Francisco + Human / New York Client: Adobe Category: User-Generated Content
Points: 2.0


Brandless
Agency: Goodby Silverstein & Partners / San Francisco + Radical Media / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles Client: Doritos Category: Innovation in Integrated Branding
Points: 2.0


Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Creative Use of Data / Storytelling
Points: 2.0


Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Craft / Use of Technology
Points: 2.0


Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Experiential & Installations / Experiential & Immersive
Points: 2.0


Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York Client: PayPal Category: Out of Home / Brand Installations
Points: 2.0


Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn Client: PayPal Category: Out of Home / P.O.P. & In-Store
Points: 2.0


Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Out of Home / Brand Installations
Points: 2.0


Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn Client: PayPal Category: Craft / Art Direction
Points: 2.0


Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: User-Generated Content
Points: 2.0


Better Days
Agency: Goodby Silverstein & Partners / San Francisco Client: One Medical Category: Innovation in Radio & Audio
Points: 2.0


Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Applications
Award:
2020 Mobile Gold Pencil
Points:
75.0

Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0

Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Craft / Art Direction
Award:
2020 Mobile Gold Pencil
Points:
25.0

Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Craft / Use of Technology
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0

Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Gold Pencil
Points:
25.0

Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Craft / Art Direction
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0

Client:
Doritos
Title:
Cool Ranch
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0

Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Craft / Use of Technology
Award:
2020 Mobile Silver Pencil
Points:
15.0

Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Craft / Storytelling
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0

Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0

Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Visual & Audio Craft / Visual Effects
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0

Client:
Xfinity
Title:
A Holiday Reunion
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0

Client:
Doritos
Title:
Cool Ranch
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Merit Award
Points:
2.0

Client:
Cheetos
Title:
Can't Touch This
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Merit Award
Points:
2.0

Client:
One Medical
Title:
Better Days
Category:
Audio
Award:
2020 Branded Entertainment Merit Award
Points:
2.0

Client:
Doritos
Title:
Cool Ranch
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0

Client:
Doritos
Title:
Brandless
Category:
Craft - Writing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0

Client:
Doritos
Title:
Cool Ranch :90
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0

Client:
Adobe
Title:
Creativity for All
Category:
User-Generated Content
Award:
2020 Branded Entertainment Merit Award
Points:
2.0

Client:
Doritos
Title:
Brandless
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0

Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Merit Award
Points:
2.0

Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0

Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0

Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Out of Home / P.O.P. & In-Store
Award:
2020 Direct Marketing Merit Award
Points:
2.0

Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0

Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Craft / Art Direction
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Doritos
Title:
Cool Ranch
Category:
User-Generated Content
Award:
2020 Social Media Merit Award
Points:
2.0
