The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Mark Fitzloff
Client
Title
Category
Award
Points
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 50.0
Dots
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
Old Spice NFL
Agency: Radical Media / New York Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Videogame
Agency: Wieden+Kennedy / Portland Client: Coca-Cola Category: Cinema or Non-Broadcast / Single
Points: 25.0
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Craft - Editing / Editing
Points: 25.0
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Questions
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 25.0
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 25.0
Collage
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
Portraits of Braddock
Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries
Points: 25.0
Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Experiential Advertising / Single
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 25.0
Charmin
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 25.0
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
Points: 25.0
City Snow, Dots Fence, Treadmill, Collage
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
Did You Know?
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 15.0
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Consumer - Television / Over 60 Second - Single
Points: 15.0
Self-Help Yourself
Agency: Wieden+Kennedy / Portland Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Levi's Work Wear Campaign
Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: Nike Category: Consumer - Television / Over 60 Second - Single
Points: 15.0
Bounce
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 15.0
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
Points: 15.0
Tips
Agency: Wieden+Kennedy/MJZ Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Best Brand Channel
Points: 15.0
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Websites / Consumer Goods
Points: 15.0
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 15.0
Ripple
Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland Client: Nike Golf Category: Consumer - Television / 60 Second - Single
Points: 10.0
Legacy
Agency: Wieden + Kennedy, Portland / Portland Client: Levi's Category: Consumer Television / 60 Second - Single
Points: 10.0
Back for the Future
Agency: Wieden + Kennedy, Portland / Portland Client: Nike Category: Websites / Public Service/Non-Profit
Points: 10.0
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Points: 10.0
Boat
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 10.0
Whisper Fight
Agency: Wieden+Kennedy / Buenos Aires Client: Mondelez International - Oreo Category: Consumer Television / :30/:25 - Single
Points: 5.0
Portraits of Braddock
Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Online Branded Entertainment / Campaign
Points: 5.0
Mandroid
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Radio / Consumer - Campaign
Points: 5.0
Odor Blocker
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
Points: 5.0
Just A Kid Campaign
Agency: Wieden+Kennedy / Portland + Universal McCann / New York Client: Powerade Category: Integrated Branding
Points: 5.0
Blown Mind
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 5.0
Pro Strength
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
LeBron James "Together"
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over 60 Second - Single
Points: 5.0
Summer is Serious
Agency: Wieden+Kennedy / Portland + Chelsea / New York City Client: Nike Category: Social Media / Branded Social Campaign
Points: 5.0
Kids
Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Short A Guy
Agency: Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles Client: Nike Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Motorcycle
Agency: Wieden+Kennedy / Los Angeles Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 5.0
Painted Experience
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Marvel Mini
Agency: Wieden+Kennedy / Portland + Bullitt / West Hollywood + Final Cut LA / Los Angeles + Luma Pictures / Santa Monica Client: Coca-Cola Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Best of Show Pencil
Points:
50.0
Client:
Nike
Title:
Dots
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
The Man Your Man Could Smell Like
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice NFL
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Videogame
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Nike Golf
Title:
Ripple
Category:
Craft - Editing / Editing
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell Like a Man, Man
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Questions
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Levi's Strauss & Co.
Title:
Portraits of Braddock
Category:
Film / Documentaries
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Response Campaign
Category:
Experiential Advertising / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
City Snow, Dots Fence, Treadmill, Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Did You Know?
Category:
Consumer Television / :20 and Under - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Nike Golf
Title:
Ripple
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
CareerBuilder.com
Title:
Self-Help Yourself
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Levi's Strauss & Co
Title:
Levi's Work Wear Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Last
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Careerbuilder.com
Title:
Tips
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice YouTube
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Devastating Explosions
Category:
Websites / Consumer Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Nike Golf
Title:
Ripple
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Levi's
Title:
Legacy
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Back for the Future
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Risk Everything Integrated
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Boat
Category:
Consumer Television / :20 and Under - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Mondelez International - Oreo
Title:
Whisper Fight
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Levi's Strauss & Co.
Title:
Portraits of Braddock
Category:
Online Branded Entertainment / Campaign
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Old Spice
Title:
Mandroid
Category:
Radio / Consumer - Campaign
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Old Spice
Title:
Odor Blocker
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Powerade
Title:
Just A Kid Campaign
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Old Spice
Title:
Blown Mind
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Pro Strength
Category:
Consumer Television / :30/:25 - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
LeBron James "Together"
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Nike
Title:
Summer is Serious
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Kids
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Short A Guy
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Old Spice
Title:
Motorcycle
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Painted Experience
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Marvel Mini
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
