The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Susan Hoffman
Client
Title
Category
Award
Points
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 50.0
Portraits of Braddock
Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries
Points: 25.0
Best Job
Agency: Wieden+Kennedy / Portland Client: P&G Category: Consumer Television / Over 60 second - Single
Points: 25.0
Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Experiential Advertising / Single
Points: 25.0
ParaNorman
Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
Points: 25.0
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 25.0
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites / Branded Games
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Non-Broadcast / Online
Points: 25.0
Momsong :60
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
Jogger
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Points: 25.0
Old Spice NFL
Agency: Radical Media / New York Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
ParaNorman Website
Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Websites / Consumer Goods
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 25.0
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 25.0
Dadsong
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Points: 25.0
Charmin
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films & Video / Music Videos
Points: 25.0
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Questions
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 25.0
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: User Generated Content / Single
Points: 15.0
Polecat, Gobble Gobble, Treats for Santa
Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 15.0
Life Raft :45
Agency: Wieden+Kennedy / Portland Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
Points: 15.0
Nike Badge of Honor
Agency: Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo Client: Nike China Category: Promotional / Collateral Items - Single or Series
Points: 15.0
Bounce
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 15.0
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
Points: 15.0
Noah, Casanova, Gossip
Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
Points: 15.0
Did You Know?
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 15.0
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
Points: 15.0
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Branded Content / Games
Points: 15.0
Champion NFL Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Websites / Branded Games
Points: 15.0
Pick Them Back Up
Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
Points: 15.0
Levi's Work Wear Campaign
Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Muscle Music
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Innovation in Advertising / Single or Campaign
Points: 15.0
Forest, Upside Down, Sky
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Best Brand Channel
Points: 15.0
Old Spice Radio
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Campaign
Points: 15.0
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Websites / Consumer Goods
Points: 15.0
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Gaming / Branded Content
Points: 15.0
Back for the Future
Agency: Wieden + Kennedy, Portland / Portland Client: Nike Category: Websites / Public Service/Non-Profit
Points: 10.0
Ron Burgundy Integrated
Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 10.0
Boat
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 10.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Best of Show Pencil
Points:
50.0
Client:
Levi's Strauss & Co.
Title:
Portraits of Braddock
Category:
Film / Documentaries
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
P&G
Title:
Best Job
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Response Campaign
Category:
Experiential Advertising / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Laika Studios
Title:
ParaNorman
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
The Man Your Man Could Smell Like
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Websites / Branded Games
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Non-Broadcast / Online
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Momsong :60
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Jogger
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice NFL
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Laika Studios
Title:
ParaNorman Website
Category:
Websites / Consumer Goods
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Dadsong
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell Like a Man, Man
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Questions
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Miller High Life
Title:
Polecat, Gobble Gobble, Treats for Santa
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Mondelez + OREO
Title:
Life Raft :45
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Nike China
Title:
Nike Badge of Honor
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Miller Brewing Company
Title:
Noah, Casanova, Gossip
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Did You Know?
Category:
Consumer Television / :20 and Under - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Consumer Television / Commercials of Varying Length - Campaign
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Branded Content / Games
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Champion NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Websites / Branded Games
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Levi's Strauss & Co
Title:
Levi's Work Wear Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Muscle Music
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Forest, Upside Down, Sky
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice YouTube
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice Radio
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Devastating Explosions
Category:
Websites / Consumer Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
Back for the Future
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Dodge
Title:
Ron Burgundy Integrated
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Boat
Category:
Consumer Television / :20 and Under - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
