The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Susan Hoffman

Client

Title

Category

Award

Points

Best Job Agency: Wieden+Kennedy / Portland Client: P&G Category: Consumer Television / Over 60 second - Single Points: 25.0
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Non-Broadcast / Online Points: 25.0
Jogger Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single Points: 25.0
Old Spice Radio Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Campaign Points: 15.0
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Branded Content / Games Points: 15.0
Champion NFL Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign Points: 15.0
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Innovation in Advertising / Single or Campaign Points: 15.0
Bed Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 10.0
Greatness Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign Points: 10.0
Look Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single Points: 10.0
Extra Time Agency: Wieden+Kennedy / Portland Client: Nike Category: Public Service / Television - Single Points: 5.0
Film Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 5.0
ParaNorman Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Consumer Campaign Points: 5.0
Poker Face Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single Points: 5.0
How to Change Cars Forever Agency: Wieden+Kennedy / Portland Client: Dodge Category: Consumer Television / Commercials of Var. Length - Campaign Points: 5.0
Irresistible Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 5.0
Windows Down, Mood Up Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single Points: 5.0
Voices Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single Points: 5.0
Whisper Fight Agency: Wieden+Kennedy / Buenos Aires Client: Mondelez International - Oreo Category: Consumer Television / :30/:25 - Single Points: 5.0
Heart Tokens Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single Points: 5.0
Greatness Anywhere Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single Points: 5.0
Jet Ski Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single Points: 5.0

P&G

Best Job

Consumer Television / Over 60 second - Single

2013 Advertising Gold Pencil

25.0

Old Spice

Muscle Music

Non-Broadcast / Online

2013 Advertising Gold Pencil

25.0

Nike

Jogger

Consumer Television / 60 Second - Single

2013 Advertising Gold Pencil

25.0

Old Spice

Old Spice Radio

Consumer Radio / Campaign

2013 Advertising Silver Pencil

15.0

Old Spice

Dikembe Mutombo

Branded Content / Games

2013 Advertising Silver Pencil

15.0

Old Spice

Champion NFL Campaign

Consumer Television / :30/:25 - Campaign

2013 Advertising Silver Pencil

15.0

Old Spice

Muscle Music

Innovation in Advertising / Single or Campaign

2013 Advertising Silver Pencil

15.0

Old Spice

Bed

Consumer Television / :30/:25 - Single

2013 Advertising Bronze Pencil

10.0

Nike

Greatness

Integrated Branding / Consumer Campaign

2013 Advertising Bronze Pencil

10.0

Old Spice

Look

Consumer Radio / Single

2013 Advertising Bronze Pencil

10.0

Nike

Extra Time

Public Service / Television - Single

2013 Advertising Merit Award

5.0

Old Spice

Film

Consumer Television / :30/:25 - Single

2013 Advertising Merit Award

5.0

Laika Studios

ParaNorman

Integrated Branding / Consumer Campaign

2013 Advertising Merit Award

5.0

Old Spice

Poker Face

Consumer Television / 60 Second - Single

2013 Advertising Merit Award

5.0

Dodge

How to Change Cars Forever

Consumer Television / Commercials of Var. Length - Campaign

2013 Advertising Merit Award

5.0

Old Spice

Irresistible

Consumer Television / :30/:25 - Single

2013 Advertising Merit Award

5.0

Old Spice

Windows Down, Mood Up

Consumer Radio / Single

2013 Advertising Merit Award

5.0

Nike

Voices

Consumer Television / 60 Second - Single

2013 Advertising Merit Award

5.0

Mondelez International - Oreo

Whisper Fight

Consumer Television / :30/:25 - Single

2013 Advertising Merit Award

5.0

Old Spice

Heart Tokens

Consumer Radio / Single

2013 Advertising Merit Award

5.0

Nike

Greatness Anywhere

Consumer Television / 60 Second - Single

2013 Advertising Merit Award

5.0

Old Spice

Jet Ski

Consumer Television / :20 and Under - Single

2013 Advertising Merit Award

5.0

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