The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Susan Hoffman
Client
Title
Category
Award
Points
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Momsong :60
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Points: 25.0
Life Raft :45
Agency: Wieden+Kennedy / Portland Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
Points: 15.0
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Websites / Branded Games
Points: 15.0
Pick Them Back Up
Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
Points: 15.0
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Gaming / Branded Content
Points: 15.0
Ron Burgundy Integrated
Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 10.0
Tree :15
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 10.0
Pick Them Back Up
Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland Client: Procter & Gamble Category: Video Craft / Direction
Points: 10.0
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Internetervention
Agency: Wieden+Kennedy / Portland + Stinkdigital / New York + Skunk / Los Angeles + Arcade Edit / Los Angeles Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Bar Soap Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 5.0
Bowl :15
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 5.0
Doc Pemberton Twitter
Agency: Wieden+Kennedy / Portland Client: Coca-Cola Category: Social Media / Best Social Media Page by a Brand
Points: 5.0
Hair Care: Boardwalk :15
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 5.0
Summer is Serious
Agency: Wieden+Kennedy / Portland + Chelsea / New York City Client: Nike Category: Social Media / Branded Social Campaign
Points: 5.0
Hair Care: Meeting :30
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 5.0
Nike Cross Nationals - Run NXN
Agency: Wieden+Kennedy / Portland Client: Nike Category: User Experience Design - Web / User Experience
Points: 5.0
Brand Experience Site
Agency: Wieden+Kennedy / Portland Client: Sony Category: Websites / Corporate Website
Points: 5.0
Play in the Now
Agency: Wieden+Kennedy / Portland Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Momsong :60
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Mondelez + OREO
Title:
Life Raft :45
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Websites / Branded Games
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Dodge
Title:
Ron Burgundy Integrated
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Tree :15
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Video Craft / Direction
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
NFL Campaign: Unnecessary Freshness
Category:
Consumer Television / :20 and Under - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Internetervention
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Old Spice
Title:
Bar Soap Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Bowl :15
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Doc Pemberton Twitter
Category:
Social Media / Best Social Media Page by a Brand
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Old Spice
Title:
Hair Care: Boardwalk :15
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Summer is Serious
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Old Spice
Title:
Hair Care: Meeting :30
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Cross Nationals - Run NXN
Category:
User Experience Design - Web / User Experience
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Sony
Title:
Brand Experience Site
Category:
Websites / Corporate Website
Award:
2014 Interactive Merit Award
Points:
5.0