The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Ben Wolan
Client
Title
Category
Award
Points
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Craft / Writing
Points: 45.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Craft / Art Direction
Points: 45.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Craft / Art Direction
Points: 45.0
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
Points: 25.0
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Making of/John 117 Monument
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 25.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios Client: Miller Lite Category: Craft / Art Direction
Points: 21.0
Bright Falls
Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Points: 15.0
Bright Falls
Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes
Points: 10.0
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Points: 10.0
Day One
Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Consumer Campaign
Points: 5.0
Birth of a Spartan
Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Branded Content / Single
Points: 5.0
XBOX JFK Terminal
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Day One Stories
Agency: Droga5 / New York Client: Prudential Category: Online Films & Video / Short Form - Series/Episodes
Points: 5.0
Deliver Hope
Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Short Form - Single
Points: 5.0
CIR Brand Identity - Title Sequence
Agency: Goodby Silverstein & Partners / San Francisco Client: Center for Investigative Reporting Category: Broadcast and Moving Image / Title Sequences
Points: 5.0
Viva Pinata
Agency: McCann Worldgroup / San Francisco Client: Microsoft/XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Birth of a Spartan
Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Short Form - Single
Points: 5.0
Kurt Wenner Mural
Agency: McCann Worldgroup / San Francisco Client: Microsoft/XBOX 360 Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0
Enemy Weapon
Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco Client: Microsoft XBOX Category: Online Branded Content / Single
Points: 5.0
Day One Stories
Agency: Droga5 / New York Client: Prudential Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 5.0
Ammo
Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco Client: Microsoft XBOX Category: Online Branded Content / Single
Points: 5.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Out of Home / Brand Installations
Points: 3.0
Millerverse
Agency: DDB / Chicago Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Experiential / Brand Installations
Points: 3.0
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Social Channel / Multi-Platform
Points: 3.0
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Craft / Writing
Points: 3.0
Millerverse
Agency: DDB / Chicago Client: Miller Category: Experiential / Virtual Events
Points: 3.0
Millerverse
Agency: DDB / Chicago Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Online Films & Video / Long Form - Single
Points: 3.0
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Long Form Video / Single
Points: 3.0
Beernaments
Agency: alma DDB / Miami + DDB / Chicago + DDB / San Francisco + Kaleidoscope Client: Miller Lite Category: Physical Products
Points: 3.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Best of Show Pencil
Points:
50.0
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Craft / Writing
Award:
2021 Print Gold Pencil
Points:
45.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Award:
2021 Out of Home Gold Pencil
Points:
45.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Making of/John 117 Monument
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Branded Entertainment / Campaign
Award:
2011 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Broadcast Design / Campaign
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
Birth of a Spartan
Category:
Branded Content / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Microsoft XBOX
Title:
XBOX JFK Terminal
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Prudential
Title:
Day One Stories
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
Deliver Hope
Category:
Online Films And Video / Short Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Center for Investigative Reporting
Title:
CIR Brand Identity - Title Sequence
Category:
Broadcast and Moving Image / Title Sequences
Award:
2014 Design Merit Award
Points:
5.0
Client:
Microsoft/XBOX 360
Title:
Viva Pinata
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
Birth of a Spartan
Category:
Online Films And Video / Short Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Microsoft/XBOX 360
Title:
Kurt Wenner Mural
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Microsoft XBOX
Title:
Enemy Weapon
Category:
Online Branded Content / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Prudential
Title:
Day One Stories
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Microsoft XBOX
Title:
Ammo
Category:
Online Branded Content / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Out of Home / Brand Installations
Award:
2021 Design Merit Award
Points:
3.0
Client:
Miller
Title:
Millerverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Cantenna
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Craft / Writing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Miller
Title:
Millerverse
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Miller
Title:
Millerverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Cantenna
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Cantenna
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0