The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Matt Hunnicutt
Wieden+Kennedy
Client
Title
Category
Award
Points
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaign
Points: 75.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Points: 50.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaign
Points: 50.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Brand Voice
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Single
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaign
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Cultural Driver
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Campaign
Points: 25.0
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Short Form Video / Single
Points: 10.0
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Integrated Campaign
Points: 10.0
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum Client: Nike Category: Experiential / Environmental / Outdoor Spaces
Points: 10.0
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Online Films & Video / Short Form - Campaign
Points: 10.0
Margot vs. Lily
Agency: Wieden+Kennedy / Portland + RSA Films / Los Angeles Client: NikeWomen Category: Online / Long Form - Campaign
Points: 5.0
Let's Be Kids
Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland Client: Fisher-Price Category: Television & VOD / Varying Length Campaign
Points: 2.0
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum Client: Nike Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Television & VOD / Short Form - Campaign
Points: 2.0
Old Spice Swagger
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York Client: Old Spice Category: Television & VOD / Varying Length Campaign
Points: 2.0
Serena: Voice of Belief
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Television & VOD / Long Form - Single
Points: 2.0
Let's Be Kids
Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland Client: Fisher-Price Category: Online Films & Video / Varying Length Campaign
Points: 2.0
Old Spice Smell Like Your Own Man, Man
Agency: Wieden+Kennedy / Portland + Epoch / Los Angeles + Joint / Portland + Kevin VFX / Portland Client: Old Spice Category: Television & VOD / Short Form - Campaign
Points: 2.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Award:
2019 Integrated Best of Show Pencil
Points:
75.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Best of Discipline Pencil
Points:
50.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Award:
2019 Integrated Best of Discipline Pencil
Points:
50.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Brand Voice
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Cultural Driver
Award:
2019 Cultural Driver Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Campaign
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
RXBAR
Title:
No B.S.
Category:
Integrated Campaign
Award:
2019 Integrated Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Game of GO
Category:
Experiential / Environmental / Outdoor Spaces
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
RXBAR
Title:
No B.S.
Category:
Online Films & Video / Short Form - Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
NikeWomen
Title:
Margot vs. Lily
Category:
Online / Long Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Fisher-Price
Title:
Let's Be Kids
Category:
Television & VOD / Varying Length Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Nike
Title:
Game of GO
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
RXBAR
Title:
No B.S.
Category:
Television & VOD / Short Form - Campaign
Award:
2019 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice Swagger
Category:
Television & VOD / Varying Length Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Nike
Title:
Serena: Voice of Belief
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Fisher-Price
Title:
Let's Be Kids
Category:
Online Films & Video / Varying Length Campaign
Award:
2020 Film Merit Award
Points:
2.0