The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Craig Allen
Client
Title
Category
Award
Points
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 50.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 50.0
Dadsong
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
Beard
Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Points: 25.0
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Other Branded Content / User Generated Content
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films & Video / Music Videos
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Non-Broadcast / Online
Points: 25.0
The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Applications & Sites / Social Networks / Community
Points: 25.0
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Charmin
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 25.0
Momsong :60
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Points: 25.0
Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Experiential Advertising / Single
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla
Points: 25.0
Rocket Car
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single
Points: 25.0
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites / Branded Games
Points: 25.0
Questions
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 25.0
Old Spice Radio
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Campaign
Points: 15.0
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
Points: 15.0
Bounce
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 15.0
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 15.0
Whale
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single
Points: 15.0
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: User Generated Content / Single
Points: 15.0
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Websites / Consumer Goods
Points: 15.0
Skittles Brand Book
Agency: TBWA\Chiat\Day New York / New York Client: Masterfoods Category: Brand and Corporate Identity Design / Booklet/Brochure
Points: 15.0
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
Points: 15.0
Life Raft :45
Agency: Wieden+Kennedy / Portland Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
Points: 15.0
Touch
Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Websites / Social Networks / Community
Points: 15.0
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Branded Content / Games
Points: 15.0
Did You Know?
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 15.0
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Muscle Music
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Innovation in Advertising / Single or Campaign
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 15.0
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Best Brand Channel
Points: 15.0
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
Points: 15.0
ESPN Takeover
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television
Points: 15.0
Champion NFL Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Tips
Agency: Wieden+Kennedy/MJZ Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Skittles
Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Points: 10.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Best of Show Pencil
Points:
50.0
Client:
Old Spice
Title:
Dadsong
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Beard
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Show Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Non-Broadcast / Online
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
The Man Your Man Could Smell Like
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell Like a Man, Man
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Momsong :60
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Response Campaign
Category:
Experiential Advertising / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Rocket Car
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Websites / Branded Games
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Questions
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Radio
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Whale
Category:
Television / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Muscle Music
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Devastating Explosions
Category:
Websites / Consumer Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Masterfoods
Title:
Skittles Brand Book
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Consumer Television / Commercials of Varying Length - Campaign
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Mondelez + OREO
Title:
Life Raft :45
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Skittles
Title:
Touch
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Websites / Social Networks / Community
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Branded Content / Games
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Did You Know?
Category:
Consumer Television / :20 and Under - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Muscle Music
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice YouTube
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
ESPN Takeover
Category:
Consumer - Broadcast & Film / Branded Television
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Champion NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Careerbuilder.com
Title:
Tips
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Masterfoods
Title:
Skittles
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
