The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Craig Allen
Client
Title
Category
Award
Points
Charmin
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 25.0
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 25.0
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Best Brand Channel
Points: 15.0
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
Points: 15.0
Bounce
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 15.0
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Websites / Consumer Goods
Points: 15.0
Smell Better than Yourself Print - Elevator
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single
Points: 5.0
Blown Mind
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 5.0
Motorcycle
Agency: Wieden+Kennedy / Los Angeles Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 5.0
Sea Captain
Agency: Wieden+Kennedy / Los Angeles Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 5.0
Smell Better than Yourself Print - Library
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single
Points: 5.0
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice YouTube
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Devastating Explosions
Category:
Websites / Consumer Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell Better than Yourself Print - Elevator
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Blown Mind
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Motorcycle
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Sea Captain
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0