The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

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One Show
Creative Rankings

 


Craig Allen

Client

Title

Category

Award

Points

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding Points: 100.0
Rocket Car Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Other Branded Content / User Generated Content Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Applications & Sites / Social Networks / Community Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Websites / Social Networks / Community Points: 15.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign Points: 15.0
ESPN Takeover Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television Points: 15.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing Points: 15.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Branded Social Campaign / Branded Social Campaign Points: 5.0
Whale Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single Points: 5.0
Nature Adventure Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Advertising / Interactive Video Points: 5.0
Commander Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York Client: Audi of America Category: Consumer - Television / 60 Second - Single Points: 5.0
Fresher Collection Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding Points: 5.0
Checkmate Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 30 Second - Single Points: 5.0
Make A Smellmitment Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding Points: 5.0

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Gold Pencil

100.0

Old Spice

Rocket Car

Consumer - Television / 60 Second - Single

2016 Film Gold Pencil

25.0

REI

#OptOutside

Consumer - Experiential Advertising / Guerilla

2016 Cross-Platform Gold Pencil

25.0

REI

#OptOutside

Consumer - Other Branded Content / User Generated Content

2016 Branded Entertainment Gold Pencil

25.0

REI

#OptOutside

Consumer - Applications & Sites / Social Networks / Community

2016 Mobile Gold Pencil

25.0

REI

#OptOutside

Consumer - Websites / Social Networks / Community

2016 Interactive Silver Pencil

15.0

REI

#OptOutside

Consumer - Brands, Products & Services / Integrated Campaign

2016 Public Relations Silver Pencil

15.0

Old Spice

ESPN Takeover

Consumer - Broadcast & Film / Branded Television

2016 Branded Entertainment Silver Pencil

15.0

REI

#OptOutside

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Silver Pencil

15.0

REI

#OptOutside

Consumer - Branded Social Campaign / Branded Social Campaign

2016 Social Media Merit Award

5.0

Old Spice

Whale

Consumer - Television / 60 Second - Single

2016 Film Merit Award

5.0

Old Spice

Nature Adventure

Consumer - Advertising / Interactive Video

2016 Interactive Merit Award

5.0

Audi of America

Commander

Consumer - Television / 60 Second - Single

2016 Film Merit Award

5.0

Old Spice

Fresher Collection

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Merit Award

5.0

Old Spice

Checkmate

Consumer - Television / 30 Second - Single

2016 Film Merit Award

5.0

Old Spice

Make A Smellmitment

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Merit Award

5.0

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