The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Shelley Smoler
Client
Title
Category
Award
Points
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 25.0
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Out Of Home/Outdoor / Campaign
Points: 25.0
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Outdoor Design / Campaign
Points: 25.0
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Innovation in Advertising / Campaign
Points: 25.0
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Television & VOD / Long Form - Single
Points: 15.0
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Writing / Single
Points: 10.0
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Out Of Home/Outdoor / Campaign
Points: 5.0
The Voiceless Campaign
Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: The Zimbabwean Newspaper Category: Integrated Branding / Consumer Campaign
Points: 5.0
The Trillion Dollar Billboard
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Outdoor Design / Single
Points: 5.0
Coming of Age
Agency: Bartle Bogle Hegarty / London + Outsider / London Client: PCUK Category: Television / Long Form - Single
Points: 5.0
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Points: 5.0
The Trillion Dollar Mailer
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Direct Mail / Single
Points: 5.0
The Trillion Dollar Flyer
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 5.0
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Direct Mail / Campaign
Points: 5.0
The Trillion Dollar Billboard
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Out Of Home/Outdoor / Single
Points: 5.0
Fantasy Quest
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Netsurit Category: Consumer Radio / Single
Points: 5.0
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London Client: Amazon Books Category: Online-only Films & Video / 31-60 Seconds - Single
Points: 3.0
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London Client: Amazon Books Category: Integrated Campaign
Points: 3.0
Ironing
Agency: Droga5 / London + Biscuit Filmworks / London Client: Amazon Category: Television & VOD / Long Form - Single
Points: 3.0
A Voice Is All You Need
Agency: Droga5 / London + Biscuit Filmworks / London Client: Amazon Category: Television & VOD / Long Form - Series
Points: 3.0
Beer for All
Agency: Droga5 / London + BrewDog / Ellon + Biscuit Filmworks / London + Electric Theatre Collective / London Client: BrewDog Category: Television & VOD / Long Form - Single
Points: 3.0
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Direction / Single
Points: 2.0
Conference
Agency: Droga5 / London + Somesuch / London Client: Amazon Prime Video Category: Television & VOD / Long Form - Single
Points: 2.0
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Online Films & Video / Long Form - Single
Points: 2.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Outdoor Design / Campaign
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Innovation in Advertising / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Amazon
Title:
Before Alexa
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Amazon
Title:
Before Alexa
Category:
Craft - Writing / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
The Zimbabwean Newspaper
Title:
The Voiceless Campaign
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Billboard
Category:
Outdoor Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
PCUK
Title:
Coming of Age
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Mailer
Category:
Direct Mail / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Flyer
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Direct Mail / Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Billboard
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Netsurit
Title:
Fantasy Quest
Category:
Consumer Radio / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Online-only Films & Video / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Amazon
Title:
Ironing
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Amazon
Title:
A Voice Is All You Need
Category:
Television & VOD / Long Form - Series
Award:
2021 Film Merit Award
Points:
3.0
Client:
BrewDog
Title:
Beer for All
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Amazon
Title:
Before Alexa
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Amazon Prime Video
Title:
Conference
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0