The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Damon Stapleton
Client
Title
Category
Award
Points
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Innovation in Advertising / Campaign
Points: 25.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Points: 25.0
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Points: 25.0
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 25.0
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Outdoor Design / Campaign
Points: 25.0
Re:scam
Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Digital Product
Points: 25.0
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Points: 25.0
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Out Of Home/Outdoor / Campaign
Points: 25.0
Re:scam
Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Digital Design
Points: 25.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit
Points: 25.0
Sperm Positive: The Baby That Changed HIV
Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland Client: New Zealand AIDS Foundation, Body Positive, Positive Women Category: Public Relations
Points: 21.0
Re:scam
Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Innovation in Interactive / Online
Points: 15.0
Redheads
Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Points: 15.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Other Branded Content / Live Events
Points: 15.0
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Points: 15.0
Koeberg, Swimming pool, Redheads
Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Bottle Top
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
Points: 15.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Direct Marketing / Dimensional Mailing
Points: 15.0
L05T
Agency: DDB Group New Zealand / Auckland Client: Lotto NZ Category: Innovation in Film
Points: 15.0
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Points: 15.0
Re:scam
Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Web / Utility
Points: 15.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Other Branded Content / Custom Content
Points: 15.0
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Points: 10.0
Bring Down the King
Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 10.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Experiential Advertising / Installations
Points: 10.0
The Black Laundry
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland Client: Lion New Zealand Category: Experiential & Installations / Brand Installations
Points: 10.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Services / Utilities
Points: 5.0
Fantasy Quest
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Netsurit Category: Consumer Radio / Single
Points: 5.0
Live Classifieds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Auto Trader Category: Outdoor Design / Single
Points: 5.0
The Trillion Dollar Flyer
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Intellectual Property & Products / Physical Product
Points: 5.0
Warehouses
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Nissan Interstar Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
The Trillion Dollar Billboard
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Out Of Home/Outdoor / Single
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Digital Publications / App-Based
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Intellectual Property & Products / Digital Product
Points: 5.0
Live Classifieds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Auto Trader Category: Out Of Home/Outdoor / Single
Points: 5.0
Eco Friendly Billboards
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Drunk Caller
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Drive Alive Category: Public Service/Political-Radio / Single
Points: 5.0
Fargo Woollens
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland Client: SKY TV Category: Consumer - Print / Dimensional Mailing
Points: 5.0
The Trillion Dollar Mailer
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Direct Mail / Single
Points: 5.0
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Out Of Home/Outdoor / Campaign
Points: 5.0
The First Taste
Agency: Saatchi & Saatchi / Sydney Client: TEDx Sydney Category: Broadcast and Moving Image / Short Films and Videos
Points: 5.0
Tsotsi
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: SAFACT Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Points: 5.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 5.0
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Direct Mail / Campaign
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Digital Direct Marketing / Mobile
Points: 5.0
Real News
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Mail & Guardian Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / The Rocks Client: OPSM Category: Design for the Greater Good / For-Profit Initiated
Points: 5.0
A History Forgotten Is A Future Lost
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Apartheid Museum Category: Public Service / Television - Campaign
Points: 5.0
Live Classifieds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Auto Trader Category: Innovation in Advertising / Single
Points: 5.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Innovation in Advertising / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Environmental / Immersive Design / Outdoor Spaces
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Outdoor Design / Campaign
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Netsafe
Title:
Re:scam
Category:
Digital Product
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Netsafe
Title:
Re:scam
Category:
Digital Design
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
New Zealand AIDS Foundation, Body Positive, Positive Women
Title:
Sperm Positive: The Baby That Changed HIV
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.0
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Apartheid Museum
Title:
Redheads
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Apartheid Museum
Title:
Koeberg, Swimming pool, Redheads
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Endangered Wildlife Trust (EWT)
Title:
Bottle Top
Category:
Public Service / Outdoor and Posters - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Lotto NZ
Title:
L05T
Category:
Innovation in Film
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Netsafe
Title:
Re:scam
Category:
Web / Utility
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
SKY Television
Title:
Bring Down the King
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Lion New Zealand
Title:
The Black Laundry
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Mobile Applications / Services / Utilities
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Netsurit
Title:
Fantasy Quest
Category:
Consumer Radio / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Auto Trader
Title:
Live Classifieds
Category:
Outdoor Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Flyer
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Intellectual Property & Products / Physical Product
Award:
2015 Intellectual Property Merit Award
Points:
5.0
Client:
Nissan Interstar
Title:
Warehouses
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Billboard
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Digital Publications / App-Based
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Intellectual Property & Products / Digital Product
Award:
2015 Intellectual Property Merit Award
Points:
5.0
Client:
Auto Trader
Title:
Live Classifieds
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Toyota Motor Corporation Australia
Title:
Eco Friendly Billboards
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Drive Alive
Title:
Drunk Caller
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
SKY TV
Title:
Fargo Woollens
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Mailer
Category:
Direct Mail / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
TEDx Sydney
Title:
The First Taste
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2014 Design Merit Award
Points:
5.0
Client:
SAFACT
Title:
Tsotsi
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Direct Mail / Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Mail & Guardian
Title:
Real News
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Merit Award
Points:
5.0
Client:
Apartheid Museum
Title:
A History Forgotten Is A Future Lost
Category:
Public Service / Television - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Auto Trader
Title:
Live Classifieds
Category:
Innovation in Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
