The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Steve Persico
Client
Title
Category
Award
Points
IKEA: Cook This Page
Agency: Leo Burnett / Toronto Client: IKEA Category: Print / Flat & Dimensional
Points: 25.0
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 25.0
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 25.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto Client: IKEA Category: Promotional / Promotional Items - Single or Series
Points: 15.0
Nothing But Potential
Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Points: 15.0
Adopt A New Life
Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 15.0
Eugenie
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Points: 15.0
Serena
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 15.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto Client: IKEA Category: Ambient / P.O.P. & In-Store - Campaign
Points: 15.0
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single
Points: 15.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Points: 15.0
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Innovation in Advertising / Campaign
Points: 15.0
Design Where Nothing Goes To Waste
Agency: Leo Burnett / Toronto Client: Urban Tree Salvage Category: Corporate Identity / Campaign
Points: 15.0
Share Our Billboard Campaign
Agency: Leo Burnett / Toronto Client: James Ready Category: Outdoor / Outdoor - Campaign
Points: 15.0
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Points: 15.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto Client: IKEA Category: Innovation in Direct
Points: 15.0
Serena
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only
Points: 10.0
Bounty Picks It Up - "Ice Cream"
Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Points: 10.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto Client: IKEA Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 10.0
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Experiential Advertising / Single
Points: 10.0
Dig It! Get It!
Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
Points: 10.0
The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto Client: IKEA Category: Direct Marketing / Dimensional Mailing
Points: 10.0
MOCA
Agency: Leo Burnett / Toronto Client: Museum Of Contemporary Art Category: Branding / Rebranding
Points: 10.0
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Best Brand Channel
Points: 10.0
Love/Hate Annual
Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Publication Design / Book Cover Design
Points: 10.0
Nothing But Potential - "Walk Faster"
Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Points: 10.0
Mikon Drywall
Agency: Leo Burnett / Toronto Client: Mikon Drywall Category: Brand Identity / Logo Design
Points: 10.0
The Watch
Agency: Leo Burnett Canada / Toronto Client: Melanin Gamers Category: Craft / Use of Technology
Points: 9.0
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Gaming / Online gaming
Points: 5.0
James Ready Coupon Billboard - "Pierced"
Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Out Of Home / Single
Points: 5.0
Nothing But Potential - "Down Here"
Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Points: 5.0
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Branding / Logo/Trademark Design - Single Only
Points: 5.0
Adopt A New Life
Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 5.0
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Design Craft / Typography - Single or Series
Points: 5.0
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 5.0
Serena
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Points: 5.0
Nothing But Potential
Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
Share Our Billboard Campaign
Agency: Leo Burnett / Toronto Client: James Ready Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
The Street House
Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Transit - Single
Points: 5.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Points: 5.0
James Ready Coupon Billboard - "Pants"
Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Out Of Home / Single
Points: 5.0
Eugenie
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only
Points: 5.0
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Points: 5.0
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
Points: 5.0
Love/Hate Annual
Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Collateral Design / Promotion
Points: 5.0
The Street House
Agency: Leo Burnett, Toronto / Toronto Client: Raising The Roof Category: Experiential
Points: 5.0
James Ready Fall Billboard Campaign
Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Innovation in Advertising / Campaign
Points: 5.0
Don't Call and Drive
Agency: Leo Burnett / Toronto Client: Durham College Category: Public Service / Radio - Single
Points: 5.0
Cowboy
Agency: Leo Burnett / Toronto Client: Procter and Gamble Category: Small Space Print / Single
Points: 5.0
Bounty Picks It Up
Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Campaign
Points: 5.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Raising The Roof
Title:
Nothing But Potential
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Ambient / P.O.P. & In-Store - Campaign
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Urban Tree Salvage
Title:
Design Where Nothing Goes To Waste
Category:
Corporate Identity / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
James Ready
Title:
Share Our Billboard Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Collateral / Posters - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Innovation in Direct
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Ice Cream"
Category:
Collateral / Posters - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Experiential Advertising / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Cheer
Title:
Dig It! Get It!
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The Most Helpful Measuring Tape in the World
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Museum Of Contemporary Art
Title:
MOCA
Category:
Branding / Rebranding
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The Advertising & Design Club of Canada
Title:
Love/Hate Annual
Category:
Publication Design / Book Cover Design
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Raising The Roof
Title:
Nothing But Potential - "Walk Faster"
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Mikon Drywall
Title:
Mikon Drywall
Category:
Brand Identity / Logo Design
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Melanin Gamers
Title:
The Watch
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
James Ready
Title:
James Ready Coupon Billboard - "Pierced"
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Raising The Roof
Title:
Nothing But Potential - "Down Here"
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2011 Design Merit Award
Points:
5.0
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Raising The Roof
Title:
Nothing But Potential
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
James Ready
Title:
Share Our Billboard Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Raising The Roof
Title:
The Street House
Category:
Public Service / Outdoor and Transit - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
James Ready
Title:
James Ready Coupon Billboard - "Pants"
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Collateral / Posters - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Newspaper / Small Space Print - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
The Advertising & Design Club of Canada
Title:
Love/Hate Annual
Category:
Collateral Design / Promotion
Award:
2011 Design Merit Award
Points:
5.0
Client:
Raising The Roof
Title:
The Street House
Category:
Experiential
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
James Ready
Title:
James Ready Fall Billboard Campaign
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Durham College
Title:
Don't Call and Drive
Category:
Public Service / Radio - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Procter and Gamble
Title:
Cowboy
Category:
Small Space Print / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up
Category:
Collateral / Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
