The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


One Show
Creative Rankings


Dirk Henkelmann






In an ABSOLUT World - Week Agency: TBWA\ Germany / Berlin Client: MAXXIUM Germany - ABSOLUT VODKA Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single Points: 5.0
IN AN ABSOLUT WORLD - WEEK Agency: TBWA\ Germany / Berlin Client: MaxXium Germany - ABSOLUT VODKA Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 5.0
Small ads Agency: TBWA\ Germany / Berlin Client: PlayStation3 - Motorstorm Category: Small Space Print / Black and White or Color: Less than a Page - Campaign Points: 5.0

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