The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Jim Connolly
Client
Title
Category
Award
Points
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Best of Music & Sound Craft
Points: 90.0
Back to School Essentials
Agency: BBDO / New York Client: Sandy Hook Promise Category: Best of Creative Effectiveness
Points: 90.0
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Music Adaptation / Song
Points: 45.0
Back to School Essentials
Agency: BBDO / New York Client: Sandy Hook Promise Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.0
InstantDJ
Agency: BBDO / New York Client: Bacardi Category: Branded Social Post / Branded Social Post - Single
Points: 25.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Innovation in Film
Points: 25.0
Autodance
Agency: CP+B / Gothenburg Client: Ubisoft Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Short Form Video / Single
Points: 25.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft - Direction / Single
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Media Relations
Points: 25.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Current Event Response
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Social Post / Single
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Points: 25.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online-only Video / Interactive Video
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft / Use of Visuals
Points: 15.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Cross-Channel / Digital Cross-Channel
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft - Direction / Single
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Television & VOD / Long Form - Single
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Cultural Driver
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile-First Video
Points: 10.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Mobile Advertising
Points: 10.0
Point of View
Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications Client: Sandy Hook Promise Category: Media Relations
Points: 10.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft / Use of Technology
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile Advertising
Points: 10.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital / Web & Mobile
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Branded Social Post / Single
Points: 10.0
Dogs on Zoom
Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Community Building
Points: 9.0
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Short Form Video / Single
Points: 9.0
Rescue Doodles
Agency: BBDO / New York Client: Pedigree Category: Digital & Online / Websites & Mobile
Points: 9.0
Pringles Crunch Band
Agency: CP+B / Gothenburg Client: Procter & Gamble Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Autodance
Agency: CP+B / Gothenburg Client: Ubisoft Category: Social Media / Best Use of Social Media
Points: 5.0
Autodance
Agency: CP+B / Gothenburg Client: Ubisoft Category: Branded Applications / Branded applications
Points: 5.0
Dogs on Zoom
Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Film
Points: 3.0
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Online & Mobile Video / Online-only Video - Single
Points: 3.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Innovation in Interactive / Online
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Branded Content
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Innovation in Mobile
Points: 2.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Digital / Social Media & Viral Marketing - Campaign
Points: 2.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLTD Client: Bacardi Category: Influencer Marketing / Multi-Channel
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft / Use of Visuals
Points: 2.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Film / Health & Wellness
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital & Online / Websites & Mobile
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Mobile Advertising
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Interactive Video
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Film / Health & Wellness
Points: 2.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Best of Music & Sound Craft
Award:
2022 Music & Sound Craft Best of Discipline Pencil
Points:
90.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Best of Creative Effectiveness
Award:
2021 Creative Effectiveness Best of Discipline Pencil
Points:
90.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Music Adaptation / Song
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
Bacardi
Title:
InstantDJ
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Innovation in Film
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Ubisoft
Title:
Autodance
Category:
Mobile Applications/Sites / Branded Games
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Media Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Current Event Response
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Social Post / Single
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Online-only Video / Interactive Video
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft / Use of Visuals
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Cross-Channel / Digital Cross-Channel
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Cultural Driver
Award:
2020 Cultural Driver Bronze Pencil
Points:
10.0
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile-First Video
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Mobile Advertising
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Media Relations
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft / Use of Technology
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile Advertising
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Digital / Web & Mobile
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Branded Social Post / Single
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Community Building
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Pedigree
Title:
Rescue Doodles
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Procter & Gamble
Title:
Pringles Crunch Band
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Autodance
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Autodance
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Autodance
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Pedigree
Title:
Rescue Doodles
Category:
Use of Technology
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Film
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Lowe's
Title:
Converticals
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Branded Content
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft / Use of Visuals
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
