The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Peter Ignazi
Cossette
Client
Title
Category
Award
Points
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal Client: SickKids Foundation Category: Film / Long Form
Points: 25.0
Life Unpaused
Agency: Cossette / Toronto Client: Sickkids Foundation Category: Innovation - Innovation in Film / Innovation in Film
Points: 25.0
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto Client: SickKids Foundation Category: Cross-Platform / Integrated Branding
Points: 25.0
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Wayfinding
Points: 25.0
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 25.0
Touch the Rainbow
Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Series/Episodes
Points: 25.0
Cat
Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Points: 15.0
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Ambient Media - Series
Points: 15.0
History, Business Cards, Greetings
Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto Client: SickKids Foundation Category: Public Relations
Points: 15.0
Touch the Rainbow
Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign
Points: 15.0
SickKids VS - MomStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto Client: SickKids Foundation Category: Film / Long Form
Points: 15.0
Air Time
Agency: Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto Client: SickKids Foundation Category: Radio & Audio
Points: 10.0
Cat
Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Non-Broadcast / Online
Points: 10.0
Doritos Ketchup "The Hold Out"
Agency: BBDO / Toronto Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games
Points: 10.0
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto Client: Shomi Category: Craft - Writing / Writing
Points: 10.0
Hunger Scale
Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Points: 10.0
Bud Light Institute
Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Integrated Branding Campaign / Integrated Branding
Points: 10.0
The End
Agency: BBDO Toronto/Proximity Canada / Toronto Client: Frito Lay Canada Category: Websites / Consumer Goods
Points: 5.0
Life Unpaused
Agency: Cossette / Toronto Client: SickKids Foundation Category: Innovation - Advertising / Advertising
Points: 5.0
SickKids VS - Undeniable
Agency: Cossette / Toronto Client: SickKids Foundation Category: Television / Long Form - Single
Points: 5.0
Soldiers
Agency: BBDO / Toronto Client: Wounded Warriors Canada Category: Public Service / Collateral - Campaign
Points: 5.0
Car Chase
Agency: BBDO Toronto / Toronto Client: Shaw Communications Inc. Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 5.0
Cuppa
Agency: Downtown Partners / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
The Rotisserie Channel
Agency: BBDO Toronto / Toronto Client: Cara Operations Inc. Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
History
Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
SickKids VS - Undeniable
Agency: Cossette / Toronto Client: SickKids Foundation Category: Cinema Advertising
Points: 5.0
Touch the Rainbow
Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 5.0
Dr. Cyclops
Agency: BBDO / Toronto Client: Wrigley Canada Category: Non-Broadcast / Online
Points: 5.0
Napkinisms
Agency: WAX / Calgary Client: Wayward Arts Category: Publication Design / Magazine Layout Design
Points: 5.0
Greetings
Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
The End
Agency: BBDO Toronto/Proximity Canada / Toronto Client: Frito Lay Canada Category: Craft / Sound Design
Points: 5.0
Cage Cop
Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Non-Broadcast / Online
Points: 5.0
Piercing
Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
Points: 5.0
The Princess and the Finger
Agency: BBDO / Toronto Client: Wrigley Canada Category: Websites / Consumer Goods
Points: 5.0
Reindeer in Headlights
Agency: BBDO / Toronto Client: Mercedes-Benz Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto Client: Shomi Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 5.0
Cage Cop
Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Points: 5.0
SickKids VS
Agency: Cossette / Toronto Client: SickKids Foundation Category: Brand Transformation
Points: 5.0
V-Neck
Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
Points: 5.0
Smart Little Bumper Stickers
Agency: BBDO / Toronto Client: Smart Canada Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Greeting Cards
Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 5.0
Brad, Charles, Double Double
Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Radio / Consumer Radio: Campaign
Points: 5.0
Hitchhiker
Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Points: 5.0
SickKids VS
Agency: Cossette / Toronto Client: SickKids Foundation Category: Craft / Art Direction - Campaign
Points: 5.0
Cement Truck
Agency: Proximity Canada/BBDO Toronto / Toronto Client: smart Canada Category: Outdoor Design / Street Furniture
Points: 5.0
No Bollocks
Agency: BBDO / Toronto Client: Molson Coors Canada Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Early Detection
Agency: BBDO / Toronto Client: Ministry of Health and Long Term Care Category: Public Service / Collateral - Campaign
Points: 5.0
Life Unpaused
Agency: Cossette / Toronto Client: SickKids Foundation Category: Non-Profit - Web / Web
Points: 5.0
The Little brats
Agency: Cossette / Montreal + Cult Nation / Montreal + 4ZERO1 / Montreal Client: Montreal Children's Hospital Foundation Category: Film / Health & Wellness
Points: 3.0
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Sickkids Foundation
Title:
Life Unpaused
Category:
Innovation - Innovation in Film / Innovation in Film
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Cross-Platform / Integrated Branding
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Experiential / Environmental / Wayfinding
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Wrigley Canada
Title:
Cat
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Experiential / Environmental / Ambient Media - Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Labatt Breweries - Bud Light
Title:
History, Business Cards, Greetings
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Public Relations
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
SickKids Foundation
Title:
SickKids VS - MomStrong
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
SickKids Foundation
Title:
Air Time
Category:
Radio & Audio
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Wrigley Canada
Title:
Cat
Category:
Non-Broadcast / Online
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
PepsiCo Foods Canada
Title:
Doritos Ketchup "The Hold Out"
Category:
Consumer - Applications & Sites / Branded Games
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Shomi
Title:
iZombie's Guide to Surviving Among the Living
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Mars Canada
Title:
Hunger Scale
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Labatt Breweries - Bud Light
Title:
Bud Light Institute
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Frito Lay Canada
Title:
The End
Category:
Websites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
Life Unpaused
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
SickKids VS - Undeniable
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Wounded Warriors Canada
Title:
Soldiers
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Shaw Communications Inc.
Title:
Car Chase
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Labatt Breweries - Bud Light
Title:
Cuppa
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Cara Operations Inc.
Title:
The Rotisserie Channel
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Labatt Breweries - Bud Light
Title:
History
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
SickKids VS - Undeniable
Category:
Cinema Advertising
Award:
2017 Film Merit Award
Points:
5.0
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Wrigley Canada
Title:
Dr. Cyclops
Category:
Non-Broadcast / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Wayward Arts
Title:
Napkinisms
Category:
Publication Design / Magazine Layout Design
Award:
2014 Design Merit Award
Points:
5.0
Client:
Labatt Breweries - Bud Light
Title:
Greetings
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Frito Lay Canada
Title:
The End
Category:
Craft / Sound Design
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Wrigley Canada
Title:
Cage Cop
Category:
Non-Broadcast / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Mars Canada
Title:
Piercing
Category:
Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Wrigley Canada
Title:
The Princess and the Finger
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Reindeer in Headlights
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Shomi
Title:
iZombie's Guide to Surviving Among the Living
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Wrigley Canada
Title:
Cage Cop
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
SickKids VS
Category:
Brand Transformation
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Mars Canada
Title:
V-Neck
Category:
Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Smart Canada
Title:
Smart Little Bumper Stickers
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Labatt Breweries - Bud Light
Title:
Greeting Cards
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Labatt Breweries
Title:
Brad, Charles, Double Double
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Wrigley Canada
Title:
Hitchhiker
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
SickKids VS
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
smart Canada
Title:
Cement Truck
Category:
Outdoor Design / Street Furniture
Award:
2012 Design Merit Award
Points:
5.0
Client:
Molson Coors Canada
Title:
No Bollocks
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Ministry of Health and Long Term Care
Title:
Early Detection
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
Life Unpaused
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Montreal Children's Hospital Foundation
Title:
The Little brats
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
