The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Maik Kaehler
Client
Title
Category
Award
Points
The Daily Abuse
Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Points: 25.0
ProContra
Agency: Serviceplan / München Client: LeadAcademy Category: Spatial Design / Single
Points: 25.0
EfficientDynamics Sculpture
Agency: serviceplan / Munich Client: BMW Group Category: Craft / Typography in Design - Single
Points: 25.0
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 25.0
1m2 of curiosity. The do-it-yourself recruitment posters.
Agency: serviceplan / Munich Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign
Points: 15.0
Dedication CDs
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 10.0
The BMW Light Wall „Reflection“
Agency: Serviceplan / München Client: BMW AG Deutschland Category: Typography in Design / Single
Points: 10.0
The BMW Light Wall „Reflection“
Agency: Serviceplan / München Client: BMW AG Deutschland Category: Outdoor Design / Single
Points: 5.0
At the same time
Agency: Serviceplan / München Client: Unicef Germany Category: Public Service / Radio - Single
Points: 5.0
ProContra
Agency: Serviceplan / München Client: LeadAcademy e.V. Category: Experiential Advertising / Single
Points: 5.0
Dedication Paninis
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 5.0
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 5.0
Santec Prison
Agency: serviceplan / Munich Client: SANYO VIDEO Vertrieb AG Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 5.0
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: UNICEF Deutschland Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Points: 5.0
Point Out
Agency: Serviceplan / München Client: Stabilo International GmbH Category: Outdoor Design / Campaign
Points: 5.0
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: UNICEF Deutschland Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Points: 5.0
Lego Signs
Agency: Serviceplan / München Client: LEGO GmbH Category: Branding / Booklet/Brochure
Points: 5.0
Point Out
Agency: Serviceplan / München Client: Stabilo International GmbH Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
The Daily Abuse
Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Collateral - Single
Points: 5.0
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Outdoor and Transit - Single
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
LeadAcademy
Title:
ProContra
Category:
Spatial Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
BMW Group
Title:
EfficientDynamics Sculpture
Category:
Craft / Typography in Design - Single
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
Handmade Posters
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
1m2 of curiosity. The do-it-yourself recruitment posters.
Category:
Collateral Design / Posters - Campaign
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
Serviceplan Hamburg
Title:
Dedication CDs
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
BMW AG Deutschland
Title:
The BMW Light Wall „Reflection“
Category:
Typography in Design / Single
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
BMW AG Deutschland
Title:
The BMW Light Wall „Reflection“
Category:
Outdoor Design / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Unicef Germany
Title:
At the same time
Category:
Public Service / Radio - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
LeadAcademy e.V.
Title:
ProContra
Category:
Experiential Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Serviceplan Hamburg
Title:
Dedication Paninis
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2008 Design Merit Award
Points:
5.0
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
Handmade Posters
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
SANYO VIDEO Vertrieb AG
Title:
Santec Prison
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Stabilo International GmbH
Title:
Point Out
Category:
Outdoor Design / Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
LEGO GmbH
Title:
Lego Signs
Category:
Branding / Booklet/Brochure
Award:
2011 Design Merit Award
Points:
5.0
Client:
Stabilo International GmbH
Title:
Point Out
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0