The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Stephane Xiberras
Client
Title
Category
Award
Points
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Best of Branded Entertainment
Points: 90.0
The Interactive Form
Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Points: 50.0
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris Client: CANAL+ Category: Television & VOD / Over 60 Seconds - Single
Points: 45.0
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Active Engagement / Call to Action
Points: 45.0
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Digital & Online / Gaming
Points: 45.0
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Digital & Online
Points: 45.0
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Games / Gaming
Points: 45.0
Closet
Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 25.0
Like my addiction
Agency: BETC / Paris Client: Addict Aide Category: Influencer Marketing / Single Channel
Points: 25.0
The Bear
Agency: BETC / Paris Client: CANAL+ Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 25.0
Clocks
Agency: BETC Euro RSCG / Paris Client: Solidarité Sida Category: Typography in Design / Single
Points: 25.0
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Craft / Dynamic Data Visualization
Points: 25.0
The Interactive Form
Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Points: 25.0
Closet
Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
Points: 25.0
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Brand Voice
Points: 21.0
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris Client: Auberge des Migrants Category: Social Channel / Single Platform
Points: 21.0
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris Client: Auberge des Migrants Category: Online Advertising / Native Ads
Points: 21.0
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris Client: Auberge des Migrants Category: Digital & Online / Ecommerce
Points: 21.0
The eye opening test
Agency: BETC / Paris + General Pop / Paris Client: Droit de regard Category: Experiential & Installations / Brand Installations
Points: 21.0
Clocks
Agency: BETC Euro RSCG / Paris Client: Solidarité Sida Category: Public Service / Outdoor and Posters - Single
Points: 15.0
Like my addiction
Agency: BETC / Paris Client: Addict Aide Category: Community Building
Points: 15.0
The Bear
Agency: BETC Euro RSCG / Los Angeles Client: Canal + Category: Branded Content / Online
Points: 15.0
Graffiti General
Agency: BETC Digital / Paris Client: BETC Category: User Experience Design - Web / Design Craft
Points: 10.0
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Gaming
Points: 10.0
The Stone
Agency: BETC / Paris Client: CANAL+ Category: Craft - Cinematography / Cinematography
Points: 10.0
Like my addiction
Agency: BETC / Paris Client: Addict Aide Category: Digital / Social Media & Viral Marketing
Points: 10.0
Unsilenced
Agency: BETC / Paris Client: La parole aux sourds Category: Craft - Use of Music / Original Music
Points: 10.0
Carlos
Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Websites & Microsites / Corporate Website
Points: 10.0
Like my addiction
Agency: BETC / Paris Client: Addict Aide Category: Innovation in Direct
Points: 10.0
The eye opening test
Agency: BETC / Paris + General Pop / Paris Client: Droit de regard Category: Experiential / Brand Installations
Points: 9.0
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Craft / Photography
Points: 9.0
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Social Post / Real-time Response
Points: 9.0
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris Client: Hennessy Category: Physical Product & Mobile Integration
Points: 9.0
The Ad Filter
Agency: BETC / Paris + BETC Digital / Paris Client: D&AD Category: Consumer - Digital / Websites, Microsites & Banners
Points: 5.0
Like my addiction
Agency: BETC / Paris Client: Addict Aide Category: Craft / Use of Visuals
Points: 5.0
Clowns
Agency: BETC / Paris Client: CANAL+ Category: Consumer Television / 60 Second - Single
Points: 5.0
The Bear
Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over 60 second - Single
Points: 5.0
March of the Emperors
Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Craft / Dynamic Data Visualization
Points: 5.0
The Stone
Agency: BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris Client: CANAL+ Category: Consumer - Television / 60 Second - Single
Points: 5.0
Kitchen
Agency: BETC / Paris Client: CANAL Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
Amazing Street Hack
Agency: BETC / Paris Client: Ubisoft Category: Experiential Advertising / Events & Competitions
Points: 5.0
The upside down can
Agency: BETC / Paris Client: Orangina Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
Je tue un ami/I kill a friend
Agency: BETC Euro RSCG / Paris Client: 13EME RUE Category: Websites & Microsites / Corporate Website
Points: 5.0
Child Pornography
Agency: BETC Euro RSCG / Paris Client: ECPAT/Air France Category: Public Service / Television - Single
Points: 5.0
Being the bear
Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Websites / Publications & Media
Points: 5.0
You are Here
Agency: BETC / Paris Client: Pages Jaunes Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Client:
Women in Games
Title:
Gender Swap
Category:
Best of Branded Entertainment
Award:
2023 Branded Entertainment Best of Discipline Pencil
Points:
90.0
Client:
CANAL+
Title:
The Interactive Form
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Best of Discipline Pencil
Points:
50.0
Client:
CANAL+
Title:
The secret of Wakany
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.0
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Women in Games
Title:
Gender Swap
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
CANAL+
Title:
Closet
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Influencer Marketing / Single Channel
Award:
2017 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
CANAL+
Title:
The Bear
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Solidarité Sida
Title:
Clocks
Category:
Typography in Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Ubisoft
Title:
The end of society simulator
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
CANAL+
Title:
The Interactive Form
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
CANAL+
Title:
Closet
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Brand Voice
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Social Channel / Single Platform
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Online Advertising / Native Ads
Award:
2021 Interactive & Online Silver Pencil
Points:
21.0
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Droit de regard
Title:
The eye opening test
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Solidarité Sida
Title:
Clocks
Category:
Public Service / Outdoor and Posters - Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Community Building
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Canal +
Title:
The Bear
Category:
Branded Content / Online
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Pornhub
Title:
Beesexual
Category:
Websites
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
BETC
Title:
Graffiti General
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
The end of society simulator
Category:
Gaming
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
CANAL+
Title:
The Stone
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
La parole aux sourds
Title:
Unsilenced
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
CANAL+
Title:
Carlos
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Innovation in Direct
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Droit de regard
Title:
The eye opening test
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Distance
Title:
Outlaw Runners
Category:
Craft / Photography
Award:
2022 Print Bronze Pencil
Points:
9.0
Client:
Distance
Title:
Outlaw Runners
Category:
Social Post / Real-time Response
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Hennessy
Title:
Hennesscreen
Category:
Physical Product & Mobile Integration
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
D&AD
Title:
The Ad Filter
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
CANAL+
Title:
Clowns
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
CANAL+
Title:
The Bear
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
CANAL+
Title:
March of the Emperors
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Ubisoft
Title:
The end of society simulator
Category:
Craft / Dynamic Data Visualization
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
CANAL+
Title:
The Stone
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
CANAL
Title:
Kitchen
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Amazing Street Hack
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Orangina
Title:
The upside down can
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
13EME RUE
Title:
Je tue un ami/I kill a friend
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
CANAL+
Title:
The Stone
Category:
Craft - Direction / Direction
Award:
2016 Film Merit Award
Points:
5.0
Client:
ECPAT/Air France
Title:
Child Pornography
Category:
Public Service / Television - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
CANAL+
Title:
Being the bear
Category:
Websites / Publications & Media
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Pages Jaunes
Title:
You are Here
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
