The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Chris Garbutt
Client
Title
Category
Award
Points
Smarter Outdoor
Agency: Ogilvy / Paris Client: IBM Category: Collateral Design / Outdoor - Series
Points: 25.0
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 25.0
Smarter Outdoor
Agency: Ogilvy / Paris Client: IBM Category: Experiential Advertising / Installations
Points: 25.0
Same Sex Marriage
Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
Scrabble WiFi
Agency: Ogilvy / Paris Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 25.0
Scrabble WiFi
Agency: Ogilvy / Paris Client: Scrabble Category: Mobile / Branded Content
Points: 25.0
The beautiful word
Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 15.0
#MakeYouHappen
Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Branded Online / Branded Online
Points: 15.0
The beautiful word
Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 15.0
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Collateral Design / Promotional Items - Single or Series
Points: 15.0
Scrabble WiFi
Agency: Ogilvy / Paris Client: Scrabble Category: Gaming / Branded Content
Points: 15.0
Smarter Outdoor
Agency: Ogilvy / Paris Client: IBM Category: Outdoor / Outdoor Installations and Ambient - Campaign
Points: 15.0
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Package Design / Single or Series
Points: 15.0
Smarter Outdoor
Agency: Ogilvy / Paris Client: IBM Category: Innovation in Outdoor / Outdoor
Points: 15.0
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Product Design / Single or Series
Points: 15.0
Plugs
Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 10.0
Crossword
Agency: TBWA Hunt Lascaris / Johannesburg Client: Bic Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 10.0
Same Sex Marriage
Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service / Political - Video / Non-Broadcast
Points: 10.0
Same Sex Marriage
Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Film / Branded Content
Points: 10.0
Slipped Poster
Agency: TBWA Hunt Lascaris / Johannesburg Client: Colman's Spray & Cook Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 10.0
Slender Vender
Agency: Ogilvy / Paris Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 10.0
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 10.0
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)
Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 10.0
BABOLAT PLAY
Agency: Ogilvy / Paris Client: BABOLAT Category: User Experience Design - Mobile / User Experience
Points: 5.0
Muhammad Ali - The Greatest Words
Agency: Ogilvy France / Paris Client: Louis Vuitton Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 5.0
Same Sex Marriage
Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Contour Map
Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW X5 Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Melting
Agency: Ogilvy France / Paris Client: Nestle Waters - Perrier Category: Out Of Home/Outdoor / Campaign
Points: 5.0
Drinkable Advertising
Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
Same Sex Marriage
Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
LE CLUB PERRIER
Agency: Ogilvy France / Paris Client: NESTLE WATERS/PERRIER Category: Branded Content / Online
Points: 5.0
The Worst Breath in the World
Agency: Ogilvy France / Paris Client: Ferrero - Tic Tac Category: Online Films & Video / Short Form - Single
Points: 5.0
Price Tags
Agency: TBWA Hunt Lascaris / Johannesburg Client: Colman's Spray & Cook Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Plugs
Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral Design / Point-of-Purchase and In-Store: Single
Points: 5.0
Dove Men Care
Agency: Ogilvy France / Paris Client: Unilever / Dove Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Same Sex Marriage
Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Documentaries / Online
Points: 5.0
Drinkable Advertising
Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 5.0
Scrabble WiFi
Agency: Ogilvy / Paris Client: Scrabble Category: Experiential Advertising / Installations
Points: 5.0
Scrabble WiFi
Agency: Ogilvy / Paris Client: Scrabble Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Crossword
Agency: TBWA Hunt Lascaris / Johannesburg Client: Bic Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
What If?
Agency: Ogilvy / New York Client: NASCAR Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 5.0
Perrier by Dita
Agency: Ogilvy France / Paris Client: Perrier - Nestle Waters Category: Websites & Microsites / Consumer Goods
Points: 5.0
4 x 4
Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Gran Turismo 4
Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Radio / Campaign
Points: 5.0
The beautiful word
Agency: Ogilvy France / Paris Client: Mattel / Scrabble Category: Collateral Design / Posters - Campaign
Points: 5.0
Animals
Agency: TBWA\Chiat\Day / NY + TBWA\ / London Client: Airbnb Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
#MakeYouHappen
Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Cinema Advertising / Cinema Advertising
Points: 5.0
Evolution
Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW C1 Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Crush Hour
Agency: Ogilvy France / Paris Client: Autoliberté/Europcar Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Collateral Design / Outdoor - Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mattel/ Scrabble
Title:
The beautiful word
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Philips Norelco
Title:
#MakeYouHappen
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mattel/ Scrabble
Title:
The beautiful word
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Outdoor / Outdoor Installations and Ambient - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Package Design / Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Innovation in Outdoor / Outdoor
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Product Design / Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Sony PlayStation
Title:
Plugs
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Websites / Services
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Bic
Title:
Crossword
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Colman's Spray & Cook
Title:
Slipped Poster
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Diet Coke
Title:
Slender Vender
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Nissan
Title:
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
BABOLAT
Title:
BABOLAT PLAY
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Louis Vuitton
Title:
Muhammad Ali - The Greatest Words
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BMW X5
Title:
Contour Map
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Nestle Waters - Perrier
Title:
Melting
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
NESTLE WATERS/PERRIER
Title:
LE CLUB PERRIER
Category:
Branded Content / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Ferrero - Tic Tac
Title:
The Worst Breath in the World
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Colman's Spray & Cook
Title:
Price Tags
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Plugs
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Award:
2005 Design Merit Award
Points:
5.0
Client:
Unilever / Dove
Title:
Dove Men Care
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Documentaries / Online
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Bic
Title:
Crossword
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
NASCAR
Title:
What If?
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Perrier - Nestle Waters
Title:
Perrier by Dita
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nissan
Title:
4 x 4
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gran Turismo 4
Category:
Consumer Radio / Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Mattel / Scrabble
Title:
The beautiful word
Category:
Collateral Design / Posters - Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
Airbnb
Title:
Animals
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Philips Norelco
Title:
#MakeYouHappen
Category:
CSR - Cinema Advertising / Cinema Advertising
Award:
2016 Film Merit Award
Points:
5.0
Client:
BMW C1
Title:
Evolution
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Autoliberté/Europcar
Title:
Crush Hour
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
