The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Rodrigo Jatene
Client
Title
Category
Award
Points
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Best of Design
Points: 90.0
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Out of Home / Series
Points: 45.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Livestream
Points: 45.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Social Media Post / Series
Points: 45.0
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Brand Installations
Points: 45.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
Points: 25.0
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Data Visualization / Dynamic
Points: 25.0
My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Websites / Utility
Points: 25.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Craft - Web UX / UI / User Experience
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Points: 25.0
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Craft / Typography
Points: 21.0
Donor Cable
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Clube Sangue Bom Category: Other Digital Solutions
Points: 15.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
Points: 15.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Digital & Online / Websites & Mobile
Points: 10.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
Points: 10.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Let me tell you a tale
Agency: zentropy / Madrid Client: MSF Spain (Doctors Without Borders) Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 5.0
Weather Discount
Agency: Leo Burnett Tailor Made / Sao Paulo Client: FIAT Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
The Art of Waiting
Agency: GREY BRASIL / São Paulo Client: Reclame Aqui Category: Consumer - Brands, Products & Services / Events & Experiential
Points: 5.0
Reading Feed Projects
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Livraria da Vila / Cesta Nobre Category: Design for the Greater Good / Government/Non-profit Initiated
Points: 5.0
Galaxy Surfboard
Agency: Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo Client: Samsung Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
GO BEYOND
Agency: Wunderman Brazil / Sao Paulo Client: Land Rover Category: Banners - Fixed Space / Campaign
Points: 5.0
Que quieres conseguir (Polo Match)
Agency: zentropy / Madrid Client: Volkswagen Spain Category: Beyond the Banner / Beyond the Banner - Campaign
Points: 5.0
Bears
Agency: DDB / Chicago + adam&eveDDB / London + Mars / Chicago + dummy. Client: Twix Category: Television & VOD / 30 Seconds and Under - Single
Points: 3.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Targeting
Points: 3.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Events / Virtual
Points: 3.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Creative Use of Data / Data Visualization
Points: 2.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Applications
Points: 2.0
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Craft / Dynamic Data Visualization
Points: 2.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Utility
Points: 2.0
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Craft / Use of Digital Technology - Single or Campaign
Points: 2.0
Olympic Moms
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: P&G Masterbrands Category: Media Relations
Points: 2.0
Client:
Coors Light
Title:
Chillboards
Category:
Best of Design
Award:
2023 Design Best of Discipline Pencil
Points:
90.0
Client:
Coors Light
Title:
Chillboards
Category:
Out of Home / Series
Award:
2023 Design Gold Pencil
Points:
45.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Livestream
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Coors Light
Title:
Chillboards
Category:
Brand Installations
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Data Visualization / Dynamic
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Websites / Utility
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Typography
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
Clube Sangue Bom
Title:
Donor Cable
Category:
Other Digital Solutions
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Public Service Experiential Advertising / Experiential
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
MSF Spain (Doctors Without Borders)
Title:
Let me tell you a tale
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
FIAT
Title:
Weather Discount
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Reclame Aqui
Title:
The Art of Waiting
Category:
Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Livraria da Vila / Cesta Nobre
Title:
Reading Feed Projects
Category:
Design for the Greater Good / Government/Non-profit Initiated
Award:
2014 Design Merit Award
Points:
5.0
Client:
Samsung
Title:
Galaxy Surfboard
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Land Rover
Title:
GO BEYOND
Category:
Banners - Fixed Space / Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Volkswagen Spain
Title:
Que quieres conseguir (Polo Match)
Category:
Beyond the Banner / Beyond the Banner - Campaign
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Twix
Title:
Bears
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Targeting
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Events / Virtual
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Applications
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Utility
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0