The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Jonathan Cude
Client
Title
Category
Award
Points
SPENT
Agency: McKinney / durham Client: Urban Ministries of Durham Category: Interactive Advertising / Public Service/Non-Profit
Points: 25.0
The Unstoppable Tour
Agency: McKinney / durham Client: EAS Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 15.0
SPENT
Agency: McKinney / durham Client: Urban Ministries of Durham Category: Branded Content / Games
Points: 15.0
Names for Change
Agency: McKinney / Durham Client: Urban Ministries of Durham Category: User Experience Design - Web / Design Craft
Points: 15.0
SPENT
Agency: McKinney / durham Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit
Points: 15.0
Audi A3 Art of the H3ist
Agency: McKinney / Durham Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Points: 15.0
Before
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Points: 10.0
Audi A3 Art of the H3ist
Agency: McKinney / Durham Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
SPENT
Agency: McKinney / durham Client: Urban Ministries of Durham Category: Gaming / Online gaming
Points: 10.0
Wifi Whisperer
Agency: McKinney / Durham/NYC + Enkle Design / Apex, NC Client: Moogfest Category: Craft / Dynamic Data Visualization
Points: 10.0
The Unstoppable Tour
Agency: McKinney / durham Client: Abbott Laboratories Category: Best Brand Channel
Points: 10.0
Chip It!
Agency: McKinney / Durham Client: Sherwin-Williams Category: Brand Transformation / Single
Points: 5.0
The Last Barfighter
Agency: McKinney / Durham Client: Big Boss Brewing Company Category: Branded Content / Games
Points: 5.0
Audi A3 Art of the H3ist
Agency: McKinney / Durham Client: Audi of America, Inc. Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Points: 5.0
Streaker
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
SPENT
Agency: McKinney / durham Client: Urban Ministries of Durham Category: Craft / Interface Design
Points: 5.0
Paws4Ever website
Agency: McKinney / Durham Client: Paws4Ever Category: User Experience Design / Visual Design
Points: 5.0
Audi A3 Art of the H3ist
Agency: McKinney / Durham Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Chip It!
Agency: McKinney / Durham Client: Sherwin-Williams Category: Brand Transformation / Single
Points: 5.0
UMD Foursquare
Agency: McKinney / durham Client: Urban Ministries of Durham Category: Social Media / Location-Aware Services
Points: 5.0
Flush HB2
Agency: McKinney / Durham + Public Address System / Brooklyn Client: Equality NC Category: Promotional / Promotional Items - Single or Series
Points: 5.0
Chip It!
Agency: McKinney / Durham Client: Sherwin-Williams Category: User Experience Design / Interaction Design
Points: 5.0
The Last Barfighter
Agency: McKinney / Durham Client: Big Boss Brewing Company Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
A3 Art of the H3ist "Break-in' banner
Agency: McKinney / Durham Client: Audi of America, Inc. Category: Banners - Dynamic / Business to Consumer - Single
Points: 5.0
Central Park Loop, Honolulu, Gasparilla
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Mezamashii Run Project
Agency: McKinney / Durham Client: Mizuno Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
McKinney's "Audi A3 Art of the H3ist" microsite
Agency: McKinney / Durham Client: McKinney Category: Web Sites / Self-Promotion
Points: 5.0
Nike Game Changers "Rush Hour 4"
Agency: McKinney / durham Client: Nike Inc. Category: Non-Broadcast / Single
Points: 5.0
Unboxing "Notification"
Agency: McKinney / Durham + Imperial Woodpecker / Santa Monica + Arcade Edit LA / Santa Monica + Timber / Santa Monica Client: Samsung Telecommunications of America Category: Consumer - Other Branded Content / Custom Content
Points: 5.0
Audi A3 Art of the H3ist Easter Egg Flim "Nisha at Art Forger"
Agency: McKinney / Durham Client: Audi of America, Inc. Category: Viral and Email / Business to Consumer
Points: 5.0
Beat Gasoline
Agency: McKinney / durham Client: Nike Corporate Responsibility Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Points: 5.0
Mezamashii Run Project
Agency: McKinney / Durham Client: Mizuno Category: Social Media / Communities / Microblogging
Points: 5.0
Amendment One
Agency: McKinney / Durham Client: McKinney Category: Public Service / Collateral - Campaign
Points: 5.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
EAS
Title:
The Unstoppable Tour
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Branded Content / Games
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Urban Ministries of Durham
Title:
Names for Change
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Before
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Moogfest
Title:
Wifi Whisperer
Category:
Craft / Dynamic Data Visualization
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Abbott Laboratories
Title:
The Unstoppable Tour
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sherwin-Williams
Title:
Chip It!
Category:
Brand Transformation / Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Big Boss Brewing Company
Title:
The Last Barfighter
Category:
Branded Content / Games
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Streaker
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Craft / Interface Design
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Paws4Ever
Title:
Paws4Ever website
Category:
User Experience Design / Visual Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Outdoor / Outdoor: Campaign
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Sherwin-Williams
Title:
Chip It!
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Urban Ministries of Durham
Title:
UMD Foursquare
Category:
Social Media / Location-Aware Services
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Equality NC
Title:
Flush HB2
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Sherwin-Williams
Title:
Chip It!
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Big Boss Brewing Company
Title:
The Last Barfighter
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Audi of America, Inc.
Title:
A3 Art of the H3ist "Break-in' banner
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Central Park Loop, Honolulu, Gasparilla
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Mizuno
Title:
Mezamashii Run Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
McKinney
Title:
McKinney's "Audi A3 Art of the H3ist" microsite
Category:
Web Sites / Self-Promotion
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Nike Inc.
Title:
Nike Game Changers "Rush Hour 4"
Category:
Non-Broadcast / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Samsung Telecommunications of America
Title:
Unboxing "Notification"
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist Easter Egg Flim "Nisha at Art Forger"
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Nike Corporate Responsibility
Title:
Beat Gasoline
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Mizuno
Title:
Mezamashii Run Project
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Merit Award
Points:
5.0