The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Dani Stoller
Client
Title
Category
Award
Points
Saatchi & Saatchi & Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Penta Pencil
Points: 150.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Green Pencil
Points: 90.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
Points: 15.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Stunts & Activations
Points: 15.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Television & VOD / Varying Length Campaign
Points: 10.0
The Beehive Billboard
Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Points: 10.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Points: 10.0
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Current Event Response
Points: 9.0
Tide Lucky Jersey
Agency: Saatchi & Saatchi Client: Procter & Gamble - Tide Category: Integrated Campaign
Points: 3.0
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York Client: Tide Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Tide Lucky Jersey
Agency: Saatchi & Saatchi Client: Procter & Gamble - Tide Category: Integrated Campaign
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Brand Partnerships
Points: 3.0
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Brand Partnerships
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Sustainable Development Goals
Points: 3.0
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Active Engagement / Call to Action
Points: 3.0
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH Client: Procter & Gamble Category: Co-Promotions
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Short Form Video / Campaign / Series / Episodic
Points: 2.0
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH Client: Procter & Gamble Category: Innovation in Film
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Innovation in Branded Entertainment
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Points: 2.0
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Innovation in Film
Points: 2.0
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH Client: Procter & Gamble Category: Integrated Campaign
Points: 2.0
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Points: 2.0
Client:
Procter & Gamble - Tide
Title:
Saatchi & Saatchi & Tide
Category:
Penta Pencil
Award:
2021 Penta Pencil Penta Pencil
Points:
150.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
90.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Stunts & Activations
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Television & VOD / Varying Length Campaign
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
General Mills
Title:
The Beehive Billboard
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Co-Promotions
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Current Event Response
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Integrated Campaign
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Tide
Title:
The Clean Jersey Swap
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Brand Partnerships
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Brand Partnerships
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Co-Promotions
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Innovation in Film
Award:
2019 Film Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Film
Award:
2020 Film Merit Award
Points:
2.0
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0