The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Dave Loew
Client
Title
Category
Award
Points
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Craft / Writing
Points: 45.0
Zack Johnson
Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Online Films And Video / Long Form - Single
Points: 25.0
Snowball Effect
Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Gaming / Branded mobile games
Points: 25.0
Cheryl & Me
Agency: Black Rocket / San Francisco Client: Lucky Magazine Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 25.0
Last Germ
Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
Points: 25.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Elizabeth Williams
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single
Points: 15.0
Small World Machines
Agency: Leo Burnett / Sydney Client: Coca-Cola Category: Other Digital Solutions
Points: 15.0
Rule40
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications
Points: 15.0
Frederick Jones
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single
Points: 15.0
Miller Auditions
Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / Commercials of var. length - Campaign
Points: 15.0
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential / Installations
Points: 15.0
Last Germ: Day 8 - Birthday Party
Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
Points: 15.0
Rule40
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Integrated Campaign
Points: 15.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Experiential / Events
Points: 15.0
Flash Drives For Freedom
Agency: BUENA / Portland + Human Rights Foundation / New York Client: Human Rights Foundation Category: Events & Experiential
Points: 15.0
Mean Stinks
Agency: Leo Burnett Chicago / Chicago Client: P&G Secret Category: Best Branded Content Channel / Single
Points: 10.0
Elizabeth Williams
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
Grenade
Agency: Leo Burnett Chicago / Chicago Client: Symantec Norton Category: Collateral Design / Posters - Single
Points: 10.0
Enjoy Your Privacy
Agency: Leo Burnett / Chicago Client: Norton by Symantec Category: Websites / Other Consumer Goods
Points: 10.0
Frederick Jones
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
Zack Johnson
Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Non-Broadcast / Single
Points: 10.0
Tickets-Garage-Sleeping
Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
Last Germ: Day 3 - Raise A Family
Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
Points: 10.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 10.0
Rule40
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Mean Stinks
Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
Points: 10.0
Otter
Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Online Movies / Business to Consumer
Points: 10.0
Miller Auditions
Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Experiential Advertising / Installations
Points: 5.0
Chinese Buffet
Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Skeleton
Agency: Y&R Chicago / Chicago Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Souvenir
Agency: Young & Rubicam / Chicago Client: NASCAR Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Caustic-Nausea-Slaughter
Agency: Y&R Chicago / Chicago Client: No Dirty Gold Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Points: 5.0
Blueprints
Agency: Young & Rubicam / Chicago Client: National Parks Conservation Association Category: Public Service / Non-Profit / Educational / Posters - Campaign
Points: 5.0
Penguin
Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Online Movies / Business to Consumer
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Websites
Points: 5.0
Miller Auditions
Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Points: 5.0
This Book Is A Weapon
Agency: Leo Burnett Chicago / Chicago Client: Symantec Norton Category: Branding / Booklet/Brochure
Points: 5.0
Otter
Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Single
Points: 5.0
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential Advertising / Installations
Points: 5.0
Muscles
Agency: Y&R Chicago / Chicago Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
The Rundead
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Online / Short Form - Single
Points: 5.0
If Found
Agency: Young & Rubicam / Chicago Client: Susan Fitch Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Stuff Theatre
Agency: Leo Burnett Chicago / Chicago Client: Symantec Norton Category: Best Brand Channel
Points: 5.0
Organs
Agency: Y&R Chicago / Chicago Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Literacy Store
Agency: Leo Burnett / Chicago Client: McDonald's Category: Design for the Greater Good / For-Profit Initiated
Points: 5.0
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Craft / Writing
Award:
2022 Out of Home Gold Pencil
Points:
45.0
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Snowball Effect
Category:
Gaming / Branded mobile games
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lucky Magazine
Title:
Cheryl & Me
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
SC Johnson - Lysoform
Title:
Last Germ
Category:
Craft / Writing - Campaign
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Other Digital Solutions
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Brooks Running
Title:
Rule40
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 8 - Birthday Party
Category:
Broadcast / Single
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
Brooks Running
Title:
Rule40
Category:
Integrated Campaign
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential / Events
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Human Rights Foundation
Title:
Flash Drives For Freedom
Category:
Events & Experiential
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
P&G Secret
Title:
Mean Stinks
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Symantec Norton
Title:
Grenade
Category:
Collateral Design / Posters - Single
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Norton by Symantec
Title:
Enjoy Your Privacy
Category:
Websites / Other Consumer Goods
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Non-Broadcast / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Miller Brewing Company
Title:
Tickets-Garage-Sleeping
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 3 - Raise A Family
Category:
Broadcast / Single
Award:
2019 Radio & Audio Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Brooks Running
Title:
Rule40
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
P&G - Secret
Title:
Mean Stinks
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Miller Brewing Company
Title:
Otter
Category:
Online Movies / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / :30/:25 - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Brooks Running
Title:
Rule40
Category:
Craft / Writing
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Miller Brewing Company
Title:
Chinese Buffet
Category:
Consumer Radio / Consumer Radio: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Craftsman
Title:
Skeleton
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
NASCAR
Title:
Souvenir
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
No Dirty Gold
Title:
Caustic-Nausea-Slaughter
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Award:
2005 Design Merit Award
Points:
5.0
Client:
National Parks Conservation Association
Title:
Blueprints
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Award:
2006 Design Merit Award
Points:
5.0
Client:
Miller Brewing Company
Title:
Penguin
Category:
Online Movies / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / :20 and Under - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Project Millennium
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Symantec Norton
Title:
This Book Is A Weapon
Category:
Branding / Booklet/Brochure
Award:
2011 Design Merit Award
Points:
5.0
Client:
Miller Brewing Company
Title:
Otter
Category:
Consumer Television / :20 and Under - Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Craftsman
Title:
Muscles
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Brooks Running
Title:
The Rundead
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Susan Fitch
Title:
If Found
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Symantec Norton
Title:
Stuff Theatre
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Project Millennium
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Craftsman
Title:
Organs
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
McDonald's
Title:
Literacy Store
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Merit Award
Points:
5.0
