The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Chuck Tso
Client
Title
Category
Award
Points
One Copy Song
Agency: R/GA / New York Client: Adam Tensta Category: Branded Applications / Branded applications
Points: 25.0
Wall Mural Campaign
Agency: BBDO New York / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 25.0
BBC Cables Campaign
Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Campaign
Points: 25.0
FedEx T-Shirt
Agency: BBDO / New York Client: FedEx Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 25.0
The Black Mamba
Agency: R/GA / New York Client: Nike Category: Websites / Social Networks/Community
Points: 15.0
Installation / Highlighter
Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Points: 15.0
BBC Cables Campaign
Agency: BBDO New York / New York Client: BBC World Category: Outdoor / Outdoor - Campaign
Points: 15.0
Cables: Protest
Agency: BBDO New York / New York Client: BBC World Category: Outdoor / Outdoor - Single
Points: 15.0
Installations
Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Points: 15.0
Cables: Food Drop
Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single
Points: 15.0
Cables: Protest
Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single
Points: 10.0
Wall Mural Campaign
Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Campaign
Points: 10.0
Installations
Agency: BBDO / New York Client: FedEx/Kinko's Category: Environmental Design / Campaign
Points: 10.0
Harvard T-Shirt
Agency: BBDO New York / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
Hotel
Agency: BBH New York / New York Client: Unilever/Axe Category: Cinema Advertising / Short Form - :90 & Under - Single
Points: 5.0
Peacock
Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Words: Pelican/Oil
Agency: BBDO / New York Client: BBC World Category: Collateral Design / Posters - Single
Points: 5.0
Fish
Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
Google Wallet
Agency: R/GA / New York Client: Google Wallet Category: Branded Applications / Branded applications
Points: 5.0
All-Clear Poster
Agency: DDB / New York Client: DDB Category: Public Service / Outdoor and Posters - Single
Points: 5.0
Maps: Riot
Agency: BBDO / New York Client: BBC World Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Grand Opening Guerrilla Campaign
Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Environmental Design / Campaign
Points: 5.0
Fish
Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
1/8 Full
Agency: BBDO New York / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
Ebay "it" Retail Print Campaign
Agency: BBDO / New York Client: Ebay Category: Collateral Advertising / Posters: Campaign
Points: 5.0
Cables: Guns
Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single
Points: 5.0
Butterfly
Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
Bus Stop
Agency: BBDO New York / New York Client: Havaianas Category: Broadcast Design / Single
Points: 5.0
Yes Yes
Agency: BBDO / New York Client: Positive Thinking Category: Small Space Print / Black and White or Color: Less than a Page - Single
Points: 5.0
Jellyfish
Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Monster.com TV Campaign
Agency: BBDO New York / New York Client: Monster.com Category: Consumer Television / Over :30 - Campaign
Points: 5.0
BBC Maps Campaign
Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Campaign
Points: 5.0
Google Wallet
Agency: R/GA / New York Client: Google Category: Mobile Applications/Sites / E-Commerce
Points: 5.0
Butterfly
Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Hotel
Agency: BBH New York / New York Client: Unilever/Axe Category: Consumer Television / 60 Second - Single
Points: 5.0
Google Wallet
Agency: R/GA / New York Client: Google Wallet Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
BBC Words Campaign
Agency: BBDO / New York Client: BBC World Category: Collateral / Posters - Campaign
Points: 5.0
Frogs and Worms
Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
West Bank
Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Points: 5.0
US Integrated Campaign
Agency: BBDO New York / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
Hotel, Knife, Pool
Agency: BBH New York / New York Client: Unilever/Axe Category: Consumer Television / Commercials of Varying Length - Campaign
Points: 5.0
Frogs and Worms
Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Grand Opening Guerrilla Campaign
Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign
Points: 5.0
Peacock
Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
Google Wallet
Agency: R/GA / New York Client: Google Category: Brand Transformation / Single
Points: 5.0
Words: Immigrant/Border
Agency: BBDO / New York Client: BBC World Category: Collateral Design / Posters - Single
Points: 5.0
Havaianas US Integrated Campaign
Agency: BBDO New York / New York Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Wall Mural Campaign
Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Campaign
Points: 5.0
All-Clear Poster
Agency: DDB / New York Client: DDB Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
Client:
Adam Tensta
Title:
One Copy Song
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Adam Tensta
Title:
One Copy Song
Category:
Music
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
FedEx
Title:
FedEx T-Shirt
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Black Mamba
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
FedEx/Kinko's
Title:
Installation / Highlighter
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
Cables: Protest
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
FedEx/Kinko's
Title:
Installations
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
Cables: Food Drop
Category:
Environmental Design / Single
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
BBC World
Title:
Cables: Protest
Category:
Environmental Design / Single
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
FedEx/Kinko's
Title:
Installations
Category:
Environmental Design / Campaign
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
Positive Thinking
Title:
Harvard T-Shirt
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Hotel
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Havaianas
Title:
Peacock
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
BBC World
Title:
Words: Pelican/Oil
Category:
Collateral Design / Posters - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Havaianas
Title:
Fish
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Google Wallet
Title:
Google Wallet
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
DDB
Title:
All-Clear Poster
Category:
Public Service / Outdoor and Posters - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
BBC World
Title:
Maps: Riot
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
Havaianas
Title:
Fish
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Positive Thinking
Title:
1/8 Full
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Ebay
Title:
Ebay "it" Retail Print Campaign
Category:
Collateral Advertising / Posters: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
BBC World
Title:
Cables: Guns
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Havaianas
Title:
Butterfly
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Bus Stop
Category:
Broadcast Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Positive Thinking
Title:
Yes Yes
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Jellyfish
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Monster.com
Title:
Monster.com TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
BBC World
Title:
BBC Maps Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Google Wallet
Category:
Mobile Applications/Sites / E-Commerce
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Havaianas
Title:
Butterfly
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Hotel
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Google Wallet
Title:
Google Wallet
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
BBC World
Title:
BBC Words Campaign
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Frogs and Worms
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
SKY Television
Title:
West Bank
Category:
Consumer Television / Under $80K Budget - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
US Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Hotel, Knife, Pool
Category:
Consumer Television / Commercials of Varying Length - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
Havaianas
Title:
Frogs and Worms
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Peacock
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Google Wallet
Category:
Brand Transformation / Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
BBC World
Title:
Words: Immigrant/Border
Category:
Collateral Design / Posters - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Havaianas
Title:
Havaianas US Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
DDB
Title:
All-Clear Poster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
