The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Sila Soyer
Client
Title
Category
Award
Points
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Green Pencil
Points: 90.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Points: 50.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Craft - Writing / Campaign
Points: 25.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft - Direction / Single
Points: 25.0
It's a Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Long Form - Single
Points: 25.0
It's Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Innovation in Film / Television / Cinema
Points: 25.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
Points: 25.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Innovation in Film
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign
Points: 25.0
It's Yet Another Tide Ad, Again
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 15.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online-only Video / Interactive Video
Points: 15.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Mobile Advertising
Points: 10.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital / Web & Mobile
Points: 10.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft / Use of Technology
Points: 10.0
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 10.0
MENstruation
Agency: BBDO / New York + Biscuit Filmworks / New York Client: THINX Category: Brand Voice
Points: 10.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Innovation in Film / Television / Cinema
Points: 10.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Branded Social Post / Real-Time Response
Points: 5.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Integrated Branding
Points: 5.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Digital / Social Media & Viral Marketing
Points: 5.0
Ticket Twosdays
Agency: BBDO / New York + Arts & Sciences / Los Angeles Client: AT&T Category: Television / Short Form - Campaign
Points: 5.0
Ticket Twosdays
Agency: BBDO / New York + Arts & Sciences / New York Client: AT&T Category: Online Films & Video / Short Form - Campaign
Points: 5.0
On Memory Foam Mattresses
Agency: Havas Worldwide NY / New York Client: Dos Equis Category: Consumer Television / :20 & Under - Single
Points: 5.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Sustainable Development Goals
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Active Engagement / Call to Action
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Single Country or Region / Consumer / Brand
Points: 3.0
Tide x NFL: The First Talking Washing Machine
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Physical Items
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Brand Partnerships
Points: 3.0
Some People
Agency: BBDO / New York + Smith&Jones Client: AT&T / DIRECTV Category: Television / Short Form - Campaign
Points: 2.0
MENstruation
Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Short Form Video / Single
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital & Online / Websites & Mobile
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft - Editing / Single
Points: 2.0
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft / Use of Visuals
Points: 2.0
Ice Cream For Adults
Agency: 72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles Client: Halo Top Category: Television & VOD / Short Form - Campaign
Points: 2.0
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Branded Content
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Media Relations
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Websites
Points: 2.0
MENstruation
Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Film / Health & Wellness
Points: 2.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Integrated Campaign
Points: 2.0
It's a Valentine's Day Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Film / Health & Wellness
Points: 2.0
MENstruation
Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Craft - Direction / Single
Points: 2.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
90.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Best of Discipline Pencil
Points:
50.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Writing / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Innovation in Film
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Direction / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad, Again
Category:
Television / Short Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Online-only Video / Interactive Video
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Mobile Advertising
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Digital / Web & Mobile
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft / Use of Technology
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
THINX
Title:
MENstruation
Category:
Brand Voice
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
AT&T
Title:
Ticket Twosdays
Category:
Television / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Euro RSCG
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2001 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
Ticket Twosdays
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Dos Equis
Title:
On Memory Foam Mattresses
Category:
Consumer Television / :20 & Under - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
Tide x NFL: The First Talking Washing Machine
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Brand Partnerships
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
AT&T / DIRECTV
Title:
Some People
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
THINX
Title:
MENstruation
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft / Use of Visuals
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Halo Top
Title:
Ice Cream For Adults
Category:
Television & VOD / Short Form - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Co-Promotions
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Branded Content
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Media Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Websites
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
THINX
Title:
MENstruation
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
It's a Valentine's Day Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0