The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Paul Brazier
Client
Title
Category
Award
Points
Trash Isles
Agency: AMV BBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Points: 50.0
Noitulove
Agency: AMV BBDO / London Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
Points: 50.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Points: 25.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Craft - Visual & Audio Craft / Animation
Points: 25.0
Two Things at Once
Agency: Abbott Mead Vickers.BBDO / London Client: COI/DTLR Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Points: 25.0
Noitulove
Agency: AMV BBDO / London Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
Kill Your Speed
Agency: Abbott Mead Vickers.BBDO / London Client: DETR Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
Blood
Agency: AMV BBDO / London Client: SCA Bodyform Category: Craft - Cinematography / Cinematography - Single
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Film / Health & Wellness
Points: 15.0
Mog's Christmas Calamity
Agency: AMV BBDO / London Client: Sainsbury's Category: Craft - Animation / Animation
Points: 15.0
FALLING APART:
Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Craft / Use of Visuals
Points: 15.0
BBC 2 IDENTS
Agency: Abbott Mead Vickers BBDO / London Client: BBC 2 Category: Broadcast Design / Campaign
Points: 15.0
Spare the Act
Agency: AMV BBDO / London Client: Curry's PC World Category: Consumer - Television / Commercials of Varying Length - Campaign
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Craft - Visual & Audio Craft / Music
Points: 15.0
Code Severe
Agency: AMV BBDO / London + Unltd. Productions / London + 750mph / London Client: National Counter Terrorism Police Category: Online / Branded Podcast
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Craft - Use of Music / Licensed / Adapted Music
Points: 15.0
Spare the Act - Lap Top
Agency: AMV BBDO / London Client: Curry's PC World Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Points: 15.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding / Integrated Online
Points: 15.0
YOU MAKE IT WE PLAY IT
Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Online Films & Video / Long Form - Single
Points: 15.0
KILL THE GUN
Agency: Abbott Mead Vickers BBDO / London Client: CHOICE FM Category: Public Service/Political Television / Single
Points: 10.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London Client: Essity Libresse Bodyform Category: Brand Voice
Points: 10.0
MAPS CAMPAIGN
Agency: AMV BBDO / London Client: WHISKAS Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
bloodnormal
Agency: AMV BBDO / London + Ketchum / London Client: Essity Category: Creative Effectiveness / Multi-Country or Global
Points: 10.0
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London Client: PEPSI MAX Category: Outdoor / Digital / Electronic
Points: 10.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding
Points: 10.0
Viva La Vulva
Agency: AMV BBDO / London + Soundtree Music / London Client: Essity Category: Craft / Animation
Points: 10.0
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London Client: PEPSI MAX Category: Innovation in Outdoor / Single
Points: 10.0
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
Points: 10.0
Guinness - Never Alone Doc
Agency: AMV BBDO / London Client: Diageo Category: Consumer - Online Films & Video / Long Form - Single
Points: 10.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Long Form Video / Single
Points: 10.0
The Hunger Spotter
Agency: AMV BBDO / London + Si Hulbert / London Client: Mars Confectionery Snickers Category: Custom Content
Points: 10.0
ALAN
Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Film / Theatrical and DVD releases
Points: 5.0
FALLING APART
Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 5.0
ADLAND
Agency: Abbott Mead Vickers BBDO / London Client: CREATIVE CIRCLE Category: Craft / Animation / Motion Graphics
Points: 5.0
Spare the Act - Lap Top
Agency: AMV BBDO / London Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
SPACE ROCKET STICKERS
Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Direct Mail / Single
Points: 5.0
TWEET TO EAT
Agency: AMV BBDO / London Client: WALKERS Category: Use of Technology / Product & Mobile Integration
Points: 5.0
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Points: 5.0
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
LIVE WITH IT
Agency: Abbott Mead Vickers BBDO / London Client: DEPT FOR TRANSPORT Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 5.0
Plasticine
Agency: Abbott Mead Vickers.BBDO / London Client: Dulux Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Cans
Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 5.0
Spare The Act - Cooker
Agency: AMV BBDO / London Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Award:
2018 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Best of Show Pencil
Points:
50.0
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Best of Discipline Pencil
Points:
50.0
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
COI/DTLR
Title:
Two Things at Once
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
DETR
Title:
Kill Your Speed
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Sainsbury's
Title:
Mog's Christmas Calamity
Category:
Craft - Animation / Animation
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
THE SAMARITANS
Title:
FALLING APART:
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Use of Visuals
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
BBC 2
Title:
BBC 2 IDENTS
Category:
Broadcast Design / Campaign
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Moving Image / Single
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Curry's PC World
Title:
Spare the Act
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Silver Pencil
Points:
15.0
Client:
National Counter Terrorism Police
Title:
Code Severe
Category:
Online / Branded Podcast
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
DORITOS
Title:
YOU MAKE IT WE PLAY IT
Category:
Integrated Branding Campaign / Interactive Only
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
SAINSBURY'S
Title:
1914
Category:
Video Craft / Direction
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
CHOICE FM
Title:
KILL THE GUN
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Brand Voice
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
WHISKAS
Title:
MAPS CAMPAIGN
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness / Multi-Country or Global
Award:
2019 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
PEPSI MAX
Title:
UNBELIEVABLE BUS SHELTER
Category:
Outdoor / Digital / Electronic
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Animation
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
PEPSI MAX
Title:
UNBELIEVABLE BUS SHELTER
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Diageo
Title:
Guinness - Never Alone Doc
Category:
Consumer - Online Films & Video / Long Form - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Essity
Title:
Viva La Vulva
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mars Confectionery Snickers
Title:
The Hunger Spotter
Category:
Custom Content
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
DORITOS
Title:
ALAN
Category:
Film / Theatrical and DVD releases
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
THE SAMARITANS
Title:
FALLING APART
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
CREATIVE CIRCLE
Title:
ADLAND
Category:
Craft / Animation / Motion Graphics
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
MUSEUM OF CHILDHOOD
Title:
SPACE ROCKET STICKERS
Category:
Direct Mail / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
ROYAL MAIL
Title:
DANCING CAT
Category:
Consumer Television / Under $80K Budget - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 2
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
DEPT FOR TRANSPORT
Title:
LIVE WITH IT
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Dulux
Title:
Plasticine
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Guinness
Title:
Cans
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Curry's PC World
Title:
Spare The Act - Cooker
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
