The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Dougal Wilson
Client
Title
Category
Award
Points
We're The Superhumans
Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 50.0
We're The Superhumans
Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Points: 50.0
Tiny Dancer
Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London Client: John Lewis Insurance Category: Consumer - Television / Over 60 Second - Single
Points: 25.0
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London Client: John Lewis & Partners / Waitrose & Partners Category: Long Form Video / Single
Points: 25.0
Tiny Dancer
Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London Client: John Lewis Insurance Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 25.0
We're The Superhumans
Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Points: 25.0
We're The Superhumans
Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 25.0
We're The Superhumans
Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Craft - Direction / Direction - Single
Points: 25.0
We're The Superhumans
Agency: Final Cut / London + 4Creative / London + Blink / London + MPC / London Client: Channel 4 / Rio Paralympics Category: Craft - Editing / Editing - Single
Points: 15.0
Montys Christmas
Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Points: 15.0
Barbers
Agency: Furlined / Los Angeles + Apple / Cupertino Client: Apple Category: Broadcast / Short Form - Single
Points: 15.0
Montys Christmas
Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Online Films & Video / Short Form - Single
Points: 15.0
Tiny Dancer
Agency: adam&eveDDB / London + Blink / London + Final Cut / London + MPC / London Client: John Lewis Insurance Category: Consumer - Television / 60 Second - Single
Points: 15.0
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London Client: John Lewis & Partners / Waitrose & Partners Category: Television & VOD / Long Form - Single
Points: 10.0
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London Client: John Lewis & Partners / Waitrose & Partners Category: Online Films & Video / Long Form - Single
Points: 10.0
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London Client: John Lewis Category: Television / Long Form - Single
Points: 10.0
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London Client: John Lewis & Partners / Waitrose & Partners Category: Cinema Advertising
Points: 10.0
Cook's Range
Agency: Wieden+Kennedy / London Client: Lurpak Category: Consumer Television / 60 Second - Single
Points: 5.0
The Organ Player - Yeah Yeah Yeah La La La
Agency: Mother Advertising Ltd / London Client: Coca Cola Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
T-shirts
Agency: MPC / London + Mother / London + Blink / London Client: IKEA Category: Craft - Animation / Animation
Points: 5.0
ZE - Electric life
Agency: Publicis Conseil / PARIS Client: Renault Category: Consumer Television / 60 Second - Single
Points: 5.0
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London Client: John Lewis Category: Integrated Branding
Points: 5.0
Cook's Range
Agency: Wieden+Kennedy / London Client: Lurpak Category: Cinema Advertising / Short Form - :90 & Under - Single
Points: 5.0
The Long Wait
Agency: adam&eve / London Client: John Lewis Partnership Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 5.0
Second Chance
Agency: Leo Burnett / London Client: BITC Category: Online Films & Video / Interactive Video
Points: 5.0
Train
Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Cinema Advertising
Points: 2.0
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Craft - Direction / Single
Points: 2.0
Train
Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Craft - Animation / Single
Points: 2.0
Unlock
Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising
Points: 2.0
Unlock
Agency: Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles Client: Apple Category: Craft - Editing / Single
Points: 2.0
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Points: 2.0
Unlock
Agency: MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles Client: Apple Category: Craft - Visual Effects / Single
Points: 2.0
Barbers
Agency: Furlined / Santa Monica + Apple / Cupertino Client: Apple Category: Online Films & Video / Long Form - Single
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London Client: John Lewis & Partners and Waitrose & Partners Category: Integrated Branding Campaign
Points: 2.0
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Short Form Video / Single
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London Client: John Lewis & Partners and Waitrose & Partners Category: Television & VOD / Long Form - Single
Points: 2.0
Train
Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Craft - Direction / Single
Points: 2.0
Unlock
Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles Client: Apple Category: Craft - Direction / Single
Points: 2.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Television / Long Form - Single
Award:
2017 Film Best of Discipline Pencil
Points:
50.0
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
John Lewis Partnership
Title:
Montys Christmas
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Apple
Title:
Barbers
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
John Lewis Partnership
Title:
Montys Christmas
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
John Lewis
Title:
Buster The Boxer
Category:
Television / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Cinema Advertising
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Lurpak
Title:
Cook's Range
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Coca Cola
Title:
The Organ Player - Yeah Yeah Yeah La La La
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
T-shirts
Category:
Craft - Animation / Animation
Award:
2016 Film Merit Award
Points:
5.0
Client:
Renault
Title:
ZE - Electric life
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
John Lewis
Title:
Buster The Boxer
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Lurpak
Title:
Cook's Range
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
John Lewis Partnership
Title:
The Long Wait
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
BITC
Title:
Second Chance
Category:
Online Films & Video / Interactive Video
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
BITC
Title:
Second Chance
Category:
Craft / Copywriting
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
Train
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
A Little Company
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
Train
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Unlock
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Unlock
Category:
Craft - Editing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
A Little Company
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Unlock
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Barbers
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Apple
Title:
A Little Company
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
AT&T
Title:
Train
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0