The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Till Diestel
Client
Title
Category
Award
Points
Eurythenes plasticus
Agency: BBDO Group Germany / Berlin + Sehsucht GmbH Client: WWF Germany Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Active Engagement / Call to Action
Points: 45.0
ProContra
Agency: Serviceplan / München Client: LeadAcademy Category: Spatial Design / Single
Points: 25.0
The Rift
Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Direction / Single
Points: 21.0
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin Client: UNICEF Deutschland Category: Sound Design
Points: 21.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Integrated Branding Campaign
Points: 21.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Experiential / Brand Installations
Points: 21.0
The Game Report
Agency: serviceplan / Munich + plan.net / Munich Client: Bytro Labs GmbH Category: Data & Human Experience / Data-Focused Design
Points: 15.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Online Films & Video / Long Form - Single
Points: 15.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Craft - Direction / Direction - Single
Points: 15.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Craft - Cinematography / Cinematography - Single
Points: 10.0
Romance
Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London Client: Mars - Skittles Category: Television / Short Form - Single
Points: 10.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Media Relations
Points: 9.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.0
Screenguard
Agency: Serviceplan / Munich Client: Santec Category: Branded Applications / Desktop
Points: 5.0
Santec Prison
Agency: serviceplan / Munich Client: SANYO VIDEO Vertrieb AG Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 5.0
At the same time
Agency: Serviceplan / München Client: Unicef Germany Category: Public Service / Radio - Single
Points: 5.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Online / Long Form - Single
Points: 5.0
Radio Ghosts
Agency: serviceplan / Munch Client: Johanniter-Unfall-Hilfe e.V. Category: Public Service / Radio - Campaign
Points: 5.0
No escape - Gas Station
Agency: Serviceplan / München Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single
Points: 5.0
The Selfscan Report
Agency: serviceplan / Munich Client: Auchan Category: Data Visualization / Infographics
Points: 5.0
ProContra
Agency: Serviceplan / München Client: LeadAcademy e.V. Category: Experiential Advertising / Single
Points: 5.0
The Selfscan Report
Agency: serviceplan / Munich Client: Auchan Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Audio Coffee
Agency: serviceplan / Munich Client: DELI STAR Bagel & Coffee GmbH Category: Innovation in Radio / Single
Points: 5.0
Lego Signs
Agency: Serviceplan / München Client: LEGO GmbH Category: Branding / Booklet/Brochure
Points: 5.0
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH Client: WhatsApp Inc. Category: Direction / Single
Points: 3.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Cultural Driver
Points: 3.0
Chupa Chups XXL - More to explore
Agency: SERVICEPLAN GERMANY / Munich Client: Chupa Chups Category: Craft / Art Direction
Points: 3.0
It's between you
Agency: BBDO Group Germany GmbH + outsider.tv Client: WhatsApp Inc. Category: Direction / Series
Points: 3.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Integrated Campaign
Points: 3.0
Angel’s Souls
Agency: BBDO Group Germany / Berlin + Sweet Films Client: Save One Person Category: Console Games / Brand Integration / Placement
Points: 3.0
Because great moments deserve great sound
Agency: BBDO Group Germany GmbH + HAUS International LLC + Studio Funk GmbH & Co KG Client: Sennheiser electronic GmbH & Co. KG Category: Craft / Writing - Series
Points: 3.0
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin Client: UNICEF Deutschland Category: Cinematography / Single
Points: 3.0
THE GLITCH
Agency: BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production Client: Alzheimer Forschung Initiative e.V. Category: Editing / Single
Points: 3.0
Just Send It
Agency: BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London Client: WhatsApp Inc. Category: Cinematography / Single
Points: 3.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Sustainable Development Goals
Points: 3.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Green Pencil
Points: 3.0
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich Client: Serviceplan Group Category: Brand Identity / System
Points: 3.0
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH Client: WhatsApp Inc. Category: Use of Licensed Music
Points: 3.0
THE GLITCH
Agency: BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production Client: Alzheimer Forschung Initiative e.V. Category: Sound Design
Points: 3.0
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich Client: Serviceplan Group Category: Typography / Typeface Design
Points: 3.0
Angel's Souls
Agency: BBDO Group Germany GmbH + Sweet Films / Sao Paulo Client: Save One Person Category: Livestream
Points: 3.0
Chupa Chups XXL - More to explore
Agency: SERVICEPLAN GERMANY / Munich Client: Chupa Chups Category: Craft / Art Direction
Points: 3.0
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Active Engagement
Points: 2.0
Romance
Agency: adam&eveDDB / London + Outsider / London + The Mill / London Client: Skittles Category: Television / Short Form - Single
Points: 2.0
The 7th Star for Germany
Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf Client: Nike Deutschland GmbH Category: Stunts & Activations
Points: 2.0
smart emission cam.
Agency: BBDO GmbH / Berlin Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
Points: 2.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
LeadAcademy
Title:
ProContra
Category:
Spatial Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
PENNY
Title:
The Rift
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Sound Design
Award:
2021 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Integrated Branding Campaign
Award:
2021 Integrated Silver Pencil
Points:
21.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Bytro Labs GmbH
Title:
The Game Report
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
H&M
Title:
Come Together
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
H&M
Title:
Come Together
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
H&M
Title:
Come Together
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Mars - Skittles
Title:
Romance
Category:
Television / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Media Relations
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
PENNY
Title:
The Rift
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
PENNY
Title:
The Rift
Category:
Sound Design
Award:
2023 Music & Sound Craft Bronze Pencil
Points:
9.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
Santec
Title:
Screenguard
Category:
Branded Applications / Desktop
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
SANYO VIDEO Vertrieb AG
Title:
Santec Prison
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Unicef Germany
Title:
At the same time
Category:
Public Service / Radio - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
H&M
Title:
Come Together
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Johanniter-Unfall-Hilfe e.V.
Title:
Radio Ghosts
Category:
Public Service / Radio - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Sanyo Video Vertrieb AG
Title:
No escape - Gas Station
Category:
Consumer Television / Under $80K Budget - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Auchan
Title:
The Selfscan Report
Category:
Data Visualization / Infographics
Award:
2014 Design Merit Award
Points:
5.0
Client:
LeadAcademy e.V.
Title:
ProContra
Category:
Experiential Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Auchan
Title:
The Selfscan Report
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
DELI STAR Bagel & Coffee GmbH
Title:
Audio Coffee
Category:
Innovation in Radio / Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
LEGO GmbH
Title:
Lego Signs
Category:
Branding / Booklet/Brochure
Award:
2011 Design Merit Award
Points:
5.0
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.0
Client:
Chupa Chups
Title:
Chupa Chups XXL - More to explore
Category:
Craft / Art Direction
Award:
2023 Print & Promotional Merit Award
Points:
3.0
Client:
WhatsApp Inc.
Title:
It's between you
Category:
Direction / Series
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Save One Person
Title:
Angel’s Souls
Category:
Console Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Points:
3.0
Client:
Sennheiser electronic GmbH & Co. KG
Title:
Because great moments deserve great sound
Category:
Craft / Writing - Series
Award:
2021 Radio & Audio Merit Award
Points:
3.0
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Alzheimer Forschung Initiative e.V.
Title:
THE GLITCH
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
WhatsApp Inc.
Title:
Just Send It
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Green Pencil
Award:
2021 Green Pencil Merit Award
Points:
3.0
Client:
Serviceplan Group
Title:
The New House of Communication
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.0
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Use of Licensed Music
Award:
2021 Music & Sound Craft Merit Award
Points:
3.0
Client:
Alzheimer Forschung Initiative e.V.
Title:
THE GLITCH
Category:
Sound Design
Award:
2023 Music & Sound Craft Merit Award
Points:
3.0
Client:
Serviceplan Group
Title:
The New House of Communication
Category:
Typography / Typeface Design
Award:
2023 Design Merit Award
Points:
3.0
Client:
Save One Person
Title:
Angel's Souls
Category:
Livestream
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Chupa Chups
Title:
Chupa Chups XXL - More to explore
Category:
Craft / Art Direction
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Skittles
Title:
Romance
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Nike Deutschland GmbH
Title:
The 7th Star for Germany
Category:
Stunts & Activations
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Daimler AG / smart
Title:
smart emission cam.
Category:
Online Films & Video / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
