The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
n/a
Client
Title
Category
Award
Points
Pro Helvetia 2005 Programme
Agency: Daddy buy me a Pony a 9November Union Company / CAPE TOWN Client: Pro Helvetia ( Swiss arts Council) Category: Direct Mail / Direct Mail: Single
Points: 25.0
Happy Festive Season Calendar
Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN Client: Pro- Helvetia ( Swiss Arts Council) Category: Direct Mail / Direct Mail: Single
Points: 25.0
Supermarket, Grapes, Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
W+K 12 Book of Wisdom
Agency: Wieden + Kennedy / Portland Client: W+K 12 Category: Collateral Design / Self-Promotion - Single Only
Points: 15.0
King Kong
Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Keep Your Distance
Agency: The Dukes of Urbino.Com / Global Client: Department of Transport Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Points: 15.0
Pier
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Keep your Distance
Agency: The Dukes of Urbino.Com / Global Client: Department of Transport Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Ice Car
Agency: DDB London / London Client: Volkswagen Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Tomato, Steak, Potato
Agency: Client: Dexter Russel Cutlery Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 5.0
Bugs
Agency: Saatchi & Saatchi / Johannesburg Client: Osram Long Life Bulbs Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Canvas
Agency: McKinney / Durham Client: Classic Tattoo Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 5.0
Hay
Agency: McKinney + Silver / Raleigh Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Single
Points: 5.0
Fish Eagle "A Different Perspective"
Agency: FCB South Africa Cape Town / Cape Town Client: Flight of the Fish Eagle Brandy Category: Brand and Corporate Identity / Booklet/Brochure
Points: 5.0
Smudged Writing
Agency: TBWA Hunt Lascaris / Johannesburg Client: Lefthander.com - Website Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Battery Included, Pre-Shrunk, Tougher, Titanic
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: DaimlerChrysler Smart Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 5.0
Bottle Illusion
Agency: Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Ice Cream, School Photo, Comic Book
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 5.0
Bridge, Hay, Rowers
Agency: McKinney + Silver / Raleigh Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Points: 5.0
Grapes
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
King Kong
Agency: DDB London / London Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
'Iris' 40w, 'Iris' 60w, 'Iris' 100w
Agency: Saatchi & Saatchi / Cape Town Client: Osram Category: Package Design / Product Packaging: Campaign
Points: 5.0
Graveyard"
Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Beta - 7
Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Stamp
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Kevin's Kustom Tatoos Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 5.0
"Tommy"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Vegetable
Agency: FCB South Africa, Cape Town / Cape Town Client: Justine Drake Category: Brand and Corporate Identity / Corporate Identity
Points: 5.0
Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
King Kong
Agency: DDB London / London Client: Volkswagen Category: Outdoor / Outdoor: Single
Points: 5.0
Stanley Packaging
Agency: Hornall Anderson Design Works, Inc. / Seattle Client: PMI Category: Package Design / Commercial Product Packaging
Points: 5.0
What Color Do You Bleed
Agency: Wieden+Kennedy / New York Client: ESPN The Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Still got milk?
Agency: Ogilvy South Africa / Cape Town Client: Parmalat - Everfresh Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Serious on the outside...
Agency: Taxi Studio Ltd / Bristol Client: Science Museum Category: Direct Mail / Direct Mail: Single
Points: 5.0
Ashton
Agency: Client: In Touch Magazine Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Stationary
Agency: Mother / London Client: Mother Category: Brand and Corporate Identity / Corporate Identity
Points: 5.0
Force
Agency: Lowe Bull / Johannesburg Client: People Opposing Women Abuse Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Corners
Agency: TBWA\Hunt Lascaris / Johannesburg Client: Bostik - Prestik Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Kennedy, Pyramids, Roswell & Moon
Agency: Lowe Bull / Bryanston Client: Pentel Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 5.0
Litter Bins
Agency: Ogilvy South Africa / Cape Town Client: City Mission Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
Brochure
Agency: Saatchi & Saatchi / Cape Town Client: Wolanani AIDS Initiative Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Points: 5.0
Feed the Animals
Agency: TBWA\Hunt Lascaris / Johannesburg Client: Johannesburg Zoo Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 5.0
"Garden Flower"/"Garden Palm"/"Gardens"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Kinokuniya Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 5.0
Surf, Pier, Snow
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 5.0
"Sugar"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
What Color Do You Bleed
Agency: Wieden+Kennedy / New York Client: ESPN The Magazine Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
8 Track Cassette
Agency: Ogilvy South Africa / Cape Town Client: Parmalat - Everfresh Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
Pot - close up, Mushroom, Palm, Sprout
Agency: Publicis Mojo / Walsh Bay Client: Paton Fertilizers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 5.0
Classifieds
Agency: McKinney + Silver / Raleigh Client: Audi of America, Inc. Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Client:
Pro Helvetia ( Swiss arts Council)
Title:
Pro Helvetia 2005 Programme
Category:
Direct Mail / Direct Mail: Single
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Pro- Helvetia ( Swiss Arts Council)
Title:
Happy Festive Season Calendar
Category:
Direct Mail / Direct Mail: Single
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Supermarket, Grapes, Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
W+K 12
Title:
W+K 12 Book of Wisdom
Category:
Collateral Design / Self-Promotion - Single Only
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
King Kong
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Department of Transport
Title:
Keep Your Distance
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Award:
2004 Design Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Pier
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Department of Transport
Title:
Keep your Distance
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Ice Car
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Dexter Russel Cutlery
Title:
Tomato, Steak, Potato
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2005 Design Merit Award
Points:
5.0
Client:
Osram Long Life Bulbs
Title:
Bugs
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Classic Tattoo
Title:
Canvas
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Audi of America, Inc.
Title:
Hay
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Award:
2004 Design Merit Award
Points:
5.0
Client:
Flight of the Fish Eagle Brandy
Title:
Fish Eagle "A Different Perspective"
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2004 Design Merit Award
Points:
5.0
Client:
Lefthander.com - Website
Title:
Smudged Writing
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
DaimlerChrysler Smart
Title:
Battery Included, Pre-Shrunk, Tougher, Titanic
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Guinness
Title:
Bottle Illusion
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Ice Cream, School Photo, Comic Book
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Audi of America, Inc.
Title:
Bridge, Hay, Rowers
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Award:
2004 Design Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Grapes
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
King Kong
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Osram
Title:
'Iris' 40w, 'Iris' 60w, 'Iris' 100w
Category:
Package Design / Product Packaging: Campaign
Award:
2004 Design Merit Award
Points:
5.0
Client:
Napster
Title:
Graveyard"
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Kevin's Kustom Tatoos
Title:
Stamp
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
PetsUnite
Title:
"Tommy"
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Justine Drake
Title:
Vegetable
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2005 Design Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
King Kong
Category:
Outdoor / Outdoor: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
PMI
Title:
Stanley Packaging
Category:
Package Design / Commercial Product Packaging
Award:
2004 Design Merit Award
Points:
5.0
Client:
ESPN The Magazine
Title:
What Color Do You Bleed
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Parmalat - Everfresh
Title:
Still got milk?
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Science Museum
Title:
Serious on the outside...
Category:
Direct Mail / Direct Mail: Single
Award:
2005 Design Merit Award
Points:
5.0
Client:
In Touch Magazine
Title:
Ashton
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Mother
Title:
Stationary
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2005 Design Merit Award
Points:
5.0
Client:
People Opposing Women Abuse
Title:
Force
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Bostik - Prestik
Title:
Corners
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Pentel
Title:
Kennedy, Pyramids, Roswell & Moon
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
City Mission
Title:
Litter Bins
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Wolanani AIDS Initiative
Title:
Brochure
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Award:
2005 Design Merit Award
Points:
5.0
Client:
Johannesburg Zoo
Title:
Feed the Animals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Kinokuniya
Title:
"Garden Flower"/"Garden Palm"/"Gardens"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2005 Design Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Surf, Pier, Snow
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
PetsUnite
Title:
"Sugar"
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
ESPN The Magazine
Title:
What Color Do You Bleed
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Parmalat - Everfresh
Title:
8 Track Cassette
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Paton Fertilizers
Title:
Pot - close up, Mushroom, Palm, Sprout
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0