The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Matthias Harbeck
Client
Title
Category
Award
Points
“Electronic Guitar Birds”
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: egoFM Category: Collateral Design / Promotion (Agencies creating work for individuals)
Points: 15.0
The Game Report
Agency: serviceplan / Munich + plan.net / Munich Client: Bytro Labs GmbH Category: Data & Human Experience / Data-Focused Design
Points: 15.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Collateral / Posters - Campaign
Points: 15.0
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 15.0
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Digital / Mobile
Points: 10.0
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 10.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO Category: Magazine / Full Page or Spread - Campaign
Points: 10.0
BMW xWalk
Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai Client: BMW Group Middle East Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Points: 10.0
Speaking Images 2015
Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Publication Design / Publication Design
Points: 10.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods
Points: 10.0
Speaking Images 2015
Agency: Serviceplan / Munich Client: World Press Photo Category: Non-Profit - Publications / Publications
Points: 10.0
Speaking Images 2015
Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Print / Print
Points: 10.0
Sound components
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Bayerische Motoren Werke Aktiengesellschaft Category: Outdoor / Campaign
Points: 5.0
Audio Coffee
Agency: serviceplan / Munich Client: DELI STAR Bagel & Coffee GmbH Category: Innovation in Radio / Single
Points: 5.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Mobile / User Experience
Points: 5.0
Seal
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
Witness to History - Kennedy
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: ZDF Category: Consumer Television / Over 60 second - Single
Points: 5.0
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Craft - Use of Technology / Use of Technology
Points: 5.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
Elephant
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
Side-Impact Protection
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes Benz A-Class Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Mobile / User Experience
Points: 5.0
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
Save me – the ski pass that saves lives
Agency: Serviceplan / Munich + Serviceplan Austria / Vienna Client: Ötztal Tourismus Category: Promotional / Promotional Items - Single or Series
Points: 5.0
Bear
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
Crime scences
Agency: Springer & Jacoby / Hamburg Client: IFAW International Fund for Animal Welfare Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
Elephant
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
True Colours
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: A. W. Faber-Castell Vertrieb GmbH Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Onion calendar
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Wüsthof Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 5.0
Save me – the ski pass that saves lives
Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich Client: Ötztal Tourismus Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Save me – the ski pass that saves lives
Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Zwupp / Vienna Client: Ötztal Tourismus Category: Integrated Digital & Physical Product
Points: 5.0
Barcode Cage
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Points: 5.0
Underwater Case PT-029
Agency: Springer & Jacoby Werbeagentur GmbH / Hamburg Client: OLYMPUS EUROPA GmbH Category: Mobile Advertising / Single
Points: 5.0
Bear
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
„Weather-Channel-Guerilla“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Expedia.com GmbH Category: Innovation in Advertising & Marketing / Single
Points: 5.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Digital / Mobile
Points: 5.0
SKY Livespots
Agency: serviceplan / Munich + mindshare / Frankfurt Client: SKY Category: Experiential Advertising / Guerilla
Points: 5.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich Client: Serviceplan Group Category: Brand Identity / System
Points: 3.0
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich Client: Serviceplan Group Category: Typography / Typeface Design
Points: 3.0
Fittle - The first 3D printed Braille puzzle
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg Client: LV Prasad Eye Institute/Ravensburger Category: Promotional / Collateral Items - Single or Series
Points: 2.0
Adoptify
Agency: SERVICEPLAN GROUP / Munich Client: Tierschutzverein München e.V. Category: Experiential Radio & Audio
Points: 2.0
Adoptify
Agency: SERVICEPLAN GERMANY / Munich Client: Tiertschutzverein Muenchen Category: Online Advertising / Banners
Points: 2.0
Build with the force
Agency: SERVICEPLAN GERMANY / Munich Client: LEGO Category: Digital Experiential / Interactive Digital Installations
Points: 2.0
Adoptify
Agency: SERVICEPLAN GERMANY / Munich Client: Tiertschutzverein Muenchen Category: Location-Specific Video
Points: 2.0
Build with the force
Agency: SERVICEPLAN GERMANY / Munich Client: LEGO Category: Innovation in Interactive
Points: 2.0
Reverse Poems
Agency: SERVICEPLAN GERMANY / Munich Client: International Blue Cross Category: Print & Outdoor / Print - Campaign
Points: 2.0
Hungry for Destruction
Agency: SERVICEPLAN GERMANY / Munich Client: ROBIN WOOD Category: Craft / Illustration
Points: 2.0
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Experiential / Environmental / Out of Home - Series
Points: 2.0
Client:
egoFM
Title:
“Electronic Guitar Birds”
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Bytro Labs GmbH
Title:
The Game Report
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
LEGO
Title:
Builders of Tomorrow
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
BMW Group Middle East
Title:
BMW xWalk
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Publication Design / Publication Design
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Applications & Sites / Durable Goods
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Print / Print
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Bayerische Motoren Werke Aktiengesellschaft
Title:
Sound components
Category:
Outdoor / Campaign
Award:
2009 Design Merit Award
Points:
5.0
Client:
DELI STAR Bagel & Coffee GmbH
Title:
Audio Coffee
Category:
Innovation in Radio / Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
IFAW
Title:
Seal
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
ZDF
Title:
Witness to History - Kennedy
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Craft - Use of Technology / Use of Technology
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
IFAW
Title:
Elephant
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Mercedes Benz A-Class
Title:
Side-Impact Protection
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Ötztal Tourismus
Title:
Save me – the ski pass that saves lives
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
IFAW
Title:
Bear
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
IFAW International Fund for Animal Welfare
Title:
Crime scences
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
IFAW
Title:
Elephant
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
A. W. Faber-Castell Vertrieb GmbH
Title:
True Colours
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Wüsthof
Title:
Onion calendar
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Ötztal Tourismus
Title:
Save me – the ski pass that saves lives
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Ötztal Tourismus
Title:
Save me – the ski pass that saves lives
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
IFAW
Title:
Barcode Cage
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
OLYMPUS EUROPA GmbH
Title:
Underwater Case PT-029
Category:
Mobile Advertising / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
IFAW
Title:
Bear
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Expedia.com GmbH
Title:
„Weather-Channel-Guerilla“
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Merit Award
Points:
5.0
Client:
SKY
Title:
SKY Livespots
Category:
Experiential Advertising / Guerilla
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Serviceplan Group
Title:
The New House of Communication
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.0
Client:
Serviceplan Group
Title:
The New House of Communication
Category:
Typography / Typeface Design
Award:
2023 Design Merit Award
Points:
3.0
Client:
LV Prasad Eye Institute/Ravensburger
Title:
Fittle - The first 3D printed Braille puzzle
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Tierschutzverein München e.V.
Title:
Adoptify
Category:
Experiential Radio & Audio
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Tiertschutzverein Muenchen
Title:
Adoptify
Category:
Online Advertising / Banners
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
LEGO
Title:
Build with the force
Category:
Digital Experiential / Interactive Digital Installations
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Tiertschutzverein Muenchen
Title:
Adoptify
Category:
Location-Specific Video
Award:
2018 Film Merit Award
Points:
2.0
Client:
LEGO
Title:
Build with the force
Category:
Innovation in Interactive
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
International Blue Cross
Title:
Reverse Poems
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
ROBIN WOOD
Title:
Hungry for Destruction
Category:
Craft / Illustration
Award:
2020 Print Merit Award
Points:
2.0
Client:
MINI
Title:
The Shortcut Billboards
Category:
Experiential / Environmental / Out of Home - Series
Award:
2019 Design Merit Award
Points:
2.0
