The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Scott Kaplan
Client
Title
Category
Award
Points
BBC Cables Campaign
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Campaign
Points: 25.0
Cables: Protest
Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Single
Points: 15.0
Drama, Remind Me, Chinese Office
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
BBC Cables Campaign
Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Campaign
Points: 15.0
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 15.0
Drain
Agency: BBDO / New York Client: Jeep Category: Collateral Design / Posters - Single
Points: 15.0
Cables: Food Drop
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Points: 15.0
Cables: Protest
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Points: 10.0
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 10.0
Jeep City Campaign
Agency: BBDO / New York Client: Jeep Category: Collateral Design / Posters - Campaign
Points: 5.0
Yes Yes
Agency: BBDO / New York Client: Positive Thinking Category: Small Space Print / Black and White or Color: Less than a Page - Single
Points: 5.0
Menu
Agency: Big&Tall Advertising / Tarrytown Client: Hooters of Boston Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
Just A Kid Campaign
Agency: Wieden+Kennedy / Portland + Universal McCann / New York Client: Powerade Category: Integrated Branding
Points: 5.0
Conveyor Belt
Agency: BBDO / New York Client: Mars Snack Food US/Milky Way Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
FedEx Campaign TV
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Bloody Tissue Poster Co-Op
Agency: BBDO / New York Client: Procter & Gamble/Gillette Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 5.0
The Corner
Agency: Wieden+Kennedy / Portland + Iconoclast / Culver City Client: Powerade Category: Online Films & Video / Short Form - Single
Points: 5.0
Cables: Guns
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Points: 5.0
GE Imagination Theater Films
Agency: BBDO / New York Client: GE Imagination Theater Category: Cinema or Non-Broadcast / Campaign
Points: 5.0
Harvard T-Shirt
Agency: BBDO / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
Underdog
Agency: BBDO / New York Client: HBO Category: Consumer Television / 60 Second - Single
Points: 5.0
West Bank
Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Points: 5.0
Snickers Satisfies.com
Agency: Atmosphere BBDO / New York Client: Masterfoods USA Category: Web Sites / Business to Consumer
Points: 5.0
1/8 Full
Agency: BBDO / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
Super In. Super Out.
Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / 60 Second - Single
Points: 5.0
Grate
Agency: BBDO / New York Client: Jeep Category: Collateral Design / Posters - Single
Points: 5.0
Get Motivated
Agency: O Positive / New York Client: Crunch Fitness Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
eBay TV Campaign
Agency: BBDO / New York Client: eBay Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Snickers Satisfies.com
Agency: Atmosphere BBDO / New York Client: Masterfoods USA Category: Viral and Email / Business to Consumer
Points: 5.0
Vimeo Can Help
Agency: FIG / New York + Arts & Sciences / Los Angeles Client: Vimeo Category: Online-only Video / Campaign
Points: 2.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
BBC World
Title:
Cables: Protest
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Fed Ex
Title:
Drama, Remind Me, Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Southampton Anti-Bias Task Force
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Jeep
Title:
Drain
Category:
Collateral Design / Posters - Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
BBC World
Title:
Cables: Food Drop
Category:
Environmental Design / Single
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
BBC World
Title:
Cables: Protest
Category:
Environmental Design / Single
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Watch Something You Haven't Seen TV Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
TheStreet.com
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Jeep
Title:
Jeep City Campaign
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Positive Thinking
Title:
Yes Yes
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Hooters of Boston
Title:
Menu
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Powerade
Title:
Just A Kid Campaign
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Mars Snack Food US/Milky Way
Title:
Conveyor Belt
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
FedEx
Title:
FedEx Campaign TV
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble/Gillette
Title:
Bloody Tissue Poster Co-Op
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Powerade
Title:
The Corner
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
BBC World
Title:
Cables: Guns
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
GE Imagination Theater
Title:
GE Imagination Theater Films
Category:
Cinema or Non-Broadcast / Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Positive Thinking
Title:
Harvard T-Shirt
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Underdog
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
SKY Television
Title:
West Bank
Category:
Consumer Television / Under $80K Budget - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Masterfoods USA
Title:
Snickers Satisfies.com
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Positive Thinking
Title:
1/8 Full
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Lion Nathan
Title:
Super In. Super Out.
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Jeep
Title:
Grate
Category:
Collateral Design / Posters - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Crunch Fitness
Title:
Get Motivated
Category:
Consumer Television / :30/:25 - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
eBay
Title:
eBay TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Masterfoods USA
Title:
Snickers Satisfies.com
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0